PCMA Convening Leaders, 2012

“Do It Yourself” Video for Conferences

Benefits of Online Video

Viewers stay an average of 6 minutes on

websites WITH video. They stay an

average of 57 seconds on

websites WITHOUT video.

PCMA Convening Leaders, 2012

Using Video to Promote Attendance

✤ Soundbites with Show Organizers

✤ Testimonials from Attendees

✤ “In their own words”

✤ Attendee GeneratedIAEE Expo Expo 2011

PCMA Convening Leaders, 2012

“Do It Yourself” Let’s Try...

✤ Use your feet to zoom

✤ Take one giant step closer to subject

✤ Frame subject’s head and shoulders in shot

PCMA Convening Leaders, 2012

Avoid Zooming

✤ Splurge for a tripod

✤ Set the camera on a stable surface

✤ Use two hands with elbows “in”

✤ Lean against a wall

PCMA Convening Leaders, 2012

Steady the Camera

✤ Cameras don’t have “selective hearing”

✤ Avoid ambient noise

✤ Get closer to your subject

✤ Shoot with your back to the crowd

✤ Be conversationalPCMA Convening Leaders, 2012

Go to Your “Quiet Place”

✤ Give specific reasons to attend

✤ Soundbites are Subjective

✤ Short, sweet and to the point

✤ Identify person speaking

PCMA Convening Leaders, 2012

Content is King

Posting On You Tube

✤ Create You Tube Channel

✤ Transfer video to your computer

✤ Add tags to help with SEO

✤ Use You Tube URL for Twitter & Emails

PCMA Convening Leaders, 2012

Don’t Forget Distribution

✤ Post on You Tube

✤ Post to Facebook

✤ Link on Twitter

✤ Post on Website

✤ Incorporate into Email

✤ Use Within Blogs

Sample Email Blast

PCMA Convening Leaders, 2012

“Do It Yourself” Video for Conferences