Fraser Coast Economic Development Strategy 2009-2013

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Table of Contents MAYOR’S MESSAGE...................................................................................1

ECONOMIC DEVELOPMENT PORTFOLIO COUNCILLOR’S MESSAGE............2

INTRODUCTION........................................................................................3

AN OVERVIEW OF THE ECONOMIC DEVELOPMENT STRATEGY (EDS) ........5

Aims ......................................................................................................5

Vision.....................................................................................................6

Themes ..................................................................................................6

Principles ................................................................................................6

SUSTAINABILITY .....................................................................................7

THEME ONE: TOURISM AND MARKETING .......................................8

THEME ONE: TOURISM AND MARKETING ACTION PLAN.................9

THEME TWO: PLAN, CREATE AND FOSTER PRECINCTS .................11

THEME TWO: PLAN, CREATE & FOSTER PRECINCT ACTION PLAN 12

THEME THREE: BUSINESS ATTRACTION AND RETENTION ..................13

THEME THREE: BUSINESS ATTRACTION & RETENTION ACTION PLAN 14

THEME FOUR: INFRASTRUCTURE ..................................................15

Aviation ................................................................................................ 15

Marine Industry ..................................................................................... 15

THEME FOUR: INFRASTRUCTURE ACTION PLAN............................16

THEME FIVE: LIFESTYLE, HEALTH AND RECREATION ..................17

THEME FIVE: LIFESTYLE, HEALTH & RECREATION ACTION PLAN 18

THEME SIX: KNOWLEDGE MANAGEMENT AND EDUCATION .......19

THEME SIX: KNOWLEDGE MANAGEMENT AND EDUCATION

ACTION PLAN .........................................................................................20

THEME SEVEN: RURAL FUTURES .........................................................22

Agriculture and Forestry ......................................................................... 22

Rural Communities................................................................................. 22

THEME SEVEN: RURAL FUTURES ACTION PLAN...................................23

THE ROLE OF THE ECONOMIC DEVELOPMENT UNIT ................................24

ADVISORY OR REFERENCE GROUP .........................................................25

MONITORING AND EVALUATION............................................................26

FRASER COAST REGIONAL COUNCIL ECONOMIC DEVELOPMENT STRATEGY 2009 – 2013 1

Mayor’s Message This four year Economic Development Strategy (EDS) outlines the key goals and future direction of the Fraser Coast’s developing economy. As one of the fastest growing local government areas in Australia, the Fraser Coast is set to become a leading example of sustainable development and a resilient economy. The policy review, research and focussed community and business consultation undertaken to develop the Strategy has provided the Council with clear themes and the following guiding messages: • Be a leader and give direction; • Facilitate local infrastructure developments and improvements; • Build partnerships for economic development. The EDS is linked to our 2009 – 2013 Corporate Plan which outlines the vision for our Council and the Fraser Coast Local Government Area. We have three main challenges: • To implement an EDS that retains and enhances our existing industry and business base,

whilst also providing vision and assistance for those organisations seeking to identify and pursue initiatives that will generate new business and growth.

• To balance our regulation with facilitation of broad economic and community

development. • To understand that 2009 economic conditions demand a prudent path; one tempered by

our reduced capacity to resource projects, however, we hope that over the next two to three years we can progressively become bolder with our initiatives and let the plan fully unfold. Our main focus is on retaining our current businesses and industry foundation, alongside attracting complementary business and investment.

I encourage you to review Council’s strategy and to become actively involved in its implementation.

Councillor Mick Kruger


Economic Development Portfolio Councillor’s Message The Fraser Coast Regional Council has achieved a considerable amount in economic development in its first 15 months following amalgamation. This includes the following examples: • The Economic Development Portfolio participated in the creation of the scoping and

development of the USQ Centre for Economic Development and Enterprise (CEDE) model.

• We have excellent promotion of the Economic Development Unit (EDU) through several

websites – our own FCRC website, frasercoastjobs.com.au, frasercoastbiz.com.au and the Fraser Coast Enterprise Zone, www.fcez.com.au.

• We provide accessible data for the public such as the Hervey Bay Facts and Figures and

Maryborough Facts and Figures publications. • Collaborative support and consultation with various agencies and industry to develop

sectoral skills formation and training strategies for manufacturing/engineering, marine and aviation sectors.

� Support for the Regional Tourism Board Skills Formation Strategy. � Participation in strategy development and marketing initiatives for the Aviation

Wide Bay Steering Committee. � Support for the Port Maryborough Marine Industry Park project.

• In response to the financial crisis the FCRC developed a Five Point Plan outlining the

strategies Council would implement to stimulate the local economy.

These are all positive achievements; however, there is the realisation that while traditional factors of production are still important in regional economic growth, the intensification of knowledge as a key business input now plays a greater role in determining regional economic success. A major component of the EDS is therefore devoted to Knowledge Management and Education, namely: to providing vital information to the public and investors; to ensuring the region has the skills to take us forward; to supporting and promoting an Education City concept. The EDS outlines ways Council and the community will become engaged in developing the relevant networks, systems and skills necessary for a modern, knowledge-based and resilient economy. We invite you to take part in it.

Councillor Gerard O’Connell


Introduction The Fraser Coast offers a strong and diverse economy in an attractive and affordable location. Apart from being a popular tourism destination, the Fraser Coast area is also one of Australia's fastest growing regions, with two major regional centres servicing a population of over 90,000. The Fraser Coast is the gateway to the World Heritage listed Fraser Island and the southern region of the Great Barrier Reef. Hervey Bay is the key tourism hub of the Fraser Coast, with leisure and tourism activities including whale watching and scuba diving, or simply relaxing on the beach enjoying the sun, surf and sand. Maryborough has unique Queensland heritage values as well as major manufacturing and engineering operations. Our rural townships and areas offer lifestyles in proximity to the benefits provided by the nearby cities of Maryborough and Hervey Bay. The Fraser Coast includes major road, rail, air and sea transport infrastructure as well as considerable shopping, dining and entertainment options. With many historic sites and contemporary entertainment venues and events to enjoy, as well as all the amenities of a regional centre, the Fraser Coast combines a relaxed country and coastal lifestyle with a strong and expanding business base. Information and data on the region and the Local Government Area is included in Council’s regularly updated publication the Fraser Coast Economic Profile. The March 2009 edition and others to follow are a baseline reference. Some key points from the current Profile are: • Between 2001 and 2007, the Fraser Coast population increased by approximately 18,038

persons to 92,458 in 2007. • The Fraser Coast is a relatively older population distribution than Non - Metropolitan

Queensland (NMQ). The increasing number of mature aged persons in the region will likely support continued demand for leisure, lifestyle and specialised services (such as finance and health services).

• The Fraser Coast economy is most reliant on the sectors of Construction, Property and Business Services, Education and Retail Trade.

• Industries of significant employment on the Fraser Coast include Retail Trade (13.6%), Health Care and Social Assistance (13.2%) and Construction (11%) with a greater reliance than NMQ on these industries.

• Tourism is a major economic generator in the Fraser Coast region, particularly Hervey Bay.

The Fraser Coast Economic Zone (FCEZ) is a newly established industrial region that is setting a new benchmark in offering Australian and international businesses an affordable and sustainable growth prospect. Taking advantage of being one of Queensland's fastest growing regions, FCEZ is an initiative of the Fraser Coast Regional Council, with support from the Department Employment Economic Development and Industry (DEEDI). The area has a strong manufacturing industry that is currently undergoing a period of growth with the rising levels of investment in industrial facilities and regional support industries located within the FCEZ. Large manufacturers include Downer EDI Rail / Bombardier, Hyne Timber, Maryborough Sugar Factory and Dale and Meyers.


The FCEZ offers: • Industry park locations • Industrial estate allotments • Food and Tourism precinct opportunities • Business Park opportunities. The Zone already sustains a burgeoning skilled workforce in industries including agriculture, fishing, aquaculture, tourism, aviation, rail, heavy engineering, sugar, forestry and milling. With road, rail and air transport infrastructure giving direct access to major centres both domestically and throughout South East Asia, FCEZ is poised to expand and become the region's premier industrial precinct. As a result of the expansion of the Hervey Bay Airport, the region is now serviced with regular direct passenger jet services from Sydney and linkages to other Australian capital cities. We are also serviced by Virgin Air Freight and Qantaslink provide daily return services between Brisbane to Hervey Bay.


An overview of the Economic Development Strategy (EDS) The Economic Development Strategy is a planning instrument aligned to the 2009 – 2013 FCRC Corporate Plan. The EDS focuses on setting the framework for enhanced growth and development across a broad range of industry sectors within the Fraser Coast region. Within this framework we see that the FCRC has three pivotal roles in economic development, all highlighted during the consultation. These are: • Leadership and Direction - A need to recognise the pivotal role FCRC has in economic

development. Business and community leaders desire us to be the main player in setting the tone and direction for the future via a clear long term vision and strategic direction.

• Facilitation - finding a balance between regulation and facilitation. • Partnership building - FCRC must partner with others, including governments at state

and federal level, to facilitate local infrastructure developments and improvements. The link with the University of Southern Queensland (USQ), DEEDI and other peak bodies including Regional Development Australia (RDA) should be strengthened.

Success in these three areas is critical to creating the positive economic environment in which investment thrives and employment opportunities are maximised. To achieve the type of community we want we will integrate a combination of community development, economic development, targeted infrastructure spending and partnering with other levels of government. We want to focus on four things: • Stimulating innovation, business and industry growth and fostering a knowledge based

economy. • Utilising our human capital. • Facilitating infrastructure provision. • Creating and fostering quality places and precincts.

Aims The Council aims to lead the way in attracting and maintaining sustainable growth and development within the region. The aim of the EDS is to:

1. Create an environment that is conducive to business and industry development and

attraction. 2. Support existing business and industry to build on the region’s competitive advantage. 3. Encourage sustainable and innovative practices by facilitating or supporting forums and in

modelling our own business practices. 4. Ensure infrastructure meets industry and community needs. 5. Encourage partnerships, business networks and alliances. 6. Plan and facilitate economic development.


Vision The Economic Development Strategy vision for the Fraser Coast is to create a positive relationship and ongoing commitment to the environment and maintaining a harmony between development and nature. The three relevant aspirations detailed in Council’s Corporate Plan 2009 – 2013 are adopted for this strategy.

• A unique natural environment. • A diverse, innovative and prosperous region. • A liveable, healthy and happy community.

Themes There are seven themes identified from the extensive business and community consultation for the EDS. Each of these themes has a series of objectives and actions associated with it and link to the Council vision for the local government area. The broad themes are:

1. Tourism and Marketing 2. Plan, Create and Foster Precincts 3. Business Attraction and Retention 4. Infrastructure 5. Lifestyle, Health and Recreation 6. Knowledge Management and Education 7. Rural Futures

The Council will lead some of these objectives, working within limited funding means, and for others will support key agencies and organisations to achieve their aims.

Principles Our principles will be to: • Value the quadruple bottom line to increase and retain local wealth and progress a more

diversified and resilient economy. • Seek social cohesion that expands economic opportunity and access to wealth. • Seek environmental outcomes that produce more sustainable economies and healthier

communities.

The EDS is not the sole responsibility for the FCRC alone. Often our main effort is to facilitate, encourage and assist others in government or private enterprise to achieve the objective stated.


Sustainability The notion of sustainability is prominent in the FCRC Corporate Plan and in our wholly owned, Wide Bay Water Corporation’s goals and remains important to our approach to economic development. One specific challenge is coastal sustainability because population growth is placing increasing demands on our coastal resources and without an integrated regional approach to coastal planning degradation will occur.

Council’s Corporate Plan states: “Council shares custodianship of World Heritage listed Fraser Island, the southern tip of the Great Barrier Reef and RAMSAR listed Great Sandy Strait. The region also boasts part of the Mary River, critical habitat, wetlands, wildlife corridors, waterways and catchments. Managing and developing key strategies to preserve and protect the region’s significant environmentally sensitive natural areas is a priority. There is greater awareness of the community and governments’ responsibility to act in a sustainable manner. Council will need to investigate, develop and implement best practice to mitigate detrimental impacts on the environment.” Wide Bay Water Corporation’s long-term plans also embrace sustainability: “Ecological sustainability for current and future generations including caring for the natural environment and remediation of degradation wherever practicable. To protect and enhance the environment wherever practicable by conducting our operations in accordance with the environmental principles of ecologically sustainable development.” The overall goal of the EDS must be community wellbeing based on “resilience” within a diverse and vibrant local economy. There are increasing links between economic development and environmental sustainability. Businesses across the Fraser Coast are being challenged to meet world best practice environmental standards. Population growth has been a key driver of economic growth in the region, especially in Hervey Bay. We seek to ameliorate the risk of an over reliance on a construction sector fuelled predominantly by population growth and an over reliance on tourism which is open to many market and operating variables. In addition we will: 1. Promote to businesses the application of world best practice environmental standards in areas

such as water and sewage, waste management, recycling, building design and operation – which will be modelled in our own businesses.

2. Encompass high level and strategic aspects of environmental sustainability within the areas of concern of the FCRC.

3. Seek to support initiatives or social enterprises that embrace sustainable or environmentally sustainable ideas and create employment.

4. Seek to support property development that integrates sustainability on a land Lot and sub-divisional level or which offers eco-friendly housing options.


Theme One: Tourism and Marketing Tourism is a major economic generator in the Fraser Coast region. Over the past five years, the Fraser Coast experienced increases in overall visitor numbers and an increase in domestic day and international visitors.

Whale watching remains a major focus of our seasonal tourism offerings, with safe and calm waters an ideal platform for observing the annual humpback migration. We will partner with The Fraser Coast South Burnett Regional Tourism Office (FCSBRTO) and other key organisations and government to achieve the Tourism Opportunities Plan (TOP). These projects would significantly increase the region’s destination appeal and tourism growth, thus serving as ‘catalysts’ for other tourism and associated infrastructure projects and private sector investment. Funding will need to come from other layers of government or private enterprise. The FCSBRTO’s priorities are: 1. Fraser Island Visitor Site and

Infrastructure Upgrades – particularly the Lake Mackenzie tourism area and toilets.

2. Hervey Bay Marina re-development. 3. World Heritage Biodiversity Discovery

Centre. 4. Fraser Coast Conference and

Entertainment Centre. 5. Bruce Highway Upgrade.

We note that the TOP study was done in a more favourable economic climate. Much has changed since and considerable state and federal government or private funding is needed to progress any of these priorities.

The objective of the FCRC Tourism and Marketing Portfolio is to provide professional advice on: 1. Regional and intra-regional marketing

activities and initiatives that will ensure that the Fraser Coast region is clearly identified and understood in key target markets as a vibrant and progressive emergent region that is supported by a spirited community.

2. Tourism activities and opportunities that have the potential to increase economic and community development in the Fraser Coast region.

3. Forging and maintaining partnerships

with business, government and other organisations including the Regional Tourism Board to maximise marketing and tourism opportunities and benefits for the region.

In the future this FCRC Portfolio will: • Seek to be more aligned with

information gleaned from the study on market segments.

• Utilise the Brolga Theatre more as an event host and for conferences.

• Seek opportunities to utilise the Maryborough Showgrounds and Equestrian Park for events.

• Work with the RTO to promote the Fraser Island Walk experience.

• Assist the development of indigenous tourism.


Theme One: Tourism and Marketing Action Plan

Objective 1.1

Seek to establish methods of maximising the value, both public and financial, from the events that Council stages and supports.

Strategies and Actions Who Milestone

1. FCRC’s Regional Events Strategy Actions include: • Encourage regional pride and identity through events • Increase regional economic activity and development • Enhance visitor experience to the Fraser Coast region • Enhance the positive profile and appeal of the Fraser Coast Region • Build the event organising capability of the regional community • Ensure Council events funding is allocated effectively in order to

encourage future growth and sustainability of regional events • Develop a diverse, vibrant and sustainable programme of events

2. Update the Regional Events Strategy to meet shifting needs or market

requirements. 3. Wherever possible support conferences and regional events.

FCRC FCRC FCRC

On – going Annual review On-going

Objective 1.2

Pursue numerous tourism industry support initiatives.


1. The Council focus will be on: • Monitoring visitor numbers and increasing the yield from visitation • Promoting the Staycations program to the internal market • Keeping the industry informed via electronic newsletters • Enhancing and building website links and seeking possible

collaboration and integration with the Regional Tourism Office’s website

• Foster strong links with the airlines to ensure the relationship and air routes remain strong and seek to get a second airline into the interstate jet route market or secure a Melbourne to Hervey Bay direct flight.

FCRC On - going


Objective 1.3

Encourage tourism that sustains and enhances the geographical character of the region by developing and improving it in ways that are distinctive, reflective of its natural and cultural heritage (Corporate Plan).


1. Build and develop strategic alliances with key stakeholders to facilitate tourism and promote the Fraser Coast as a desirable place to visit and live. (Corporate Plan)

2. Continue to work very closely with, and maintain membership resourcing

to, the RTO Board to attain its goals to: • Promote and market the region as a destination for identified

markets within Australia and Internationally. • Effectively communicate within the tourism industry. • Promote coordination between related organisations. • Provide visitors the widest possible choice of attractions and

facilities, to increase satisfaction, visitation, length of stay and expenditure.

• To generate industry, government and community awareness.

3. Assist the RTO Board’s progression of its specific projects: • Fraser Island and mainland experiences that match the targeted

visitor markets. • Preserve the relaxed beachside look and feel of Hervey Bay and

other coastal environs.

4. Seek to support others to achieve high quality indigenous cultural tourism product.

FCRC FCSBRTO Tourism Qld FCRC FCSBRTO Tourism Qld FCRC FCSBRTO Tourism Qld FCRC

On – going On – going On – going On - going

Objective 1.4

Collaborate with the Fraser Coast South Burnett Regional Tourism Office to meet the Tourism Opportunity Plan’s priorities and other identified infrastructure projects.


1. Support the Fraser Coast South Burnett Regional Tourism Office, other agencies and private enterprise to bring about the following TOP projects:

• Fraser Island Visitor Site and Infrastructure Upgrades – particularly

the Lake Mackenzie tourism area and toilets. • Hervey Bay Marina re-development. • A World Heritage Biodiversity Discovery Centre (interpretive centre) • Fraser Coast Conference and Entertainment Centre. • Bruce Highway Upgrade.

2. Support the Fraser Coast South Burnett Regional Tourism Office,

other agencies and private enterprise who seek to:

• Recognise the potential for expanded tourism options at Maryborough through the urban renewal project for the river waterfront and the "Brolga to Bridge" Master Plan.

• Create a coastal walk with 4 specific unique tourism nodes to link the region to the Bundaberg Tourism Region.

FCRC FCSBRTO Tourism Qld Main Roads NPW FCRC FCSBRTO Tourism Qld

2013 2013


Theme Two: Plan, Create and Foster Precincts Creating purpose specific precincts and place-making is an important pursuit for the Council and it is a significant driver of community and economic development. Examples include the need to provide for large lot industrial parcels for Maryborough to expand its heavier manufacturing base and a marine industrial precinct.

Another major precinct is based around the Maryborough Brolga to Bridge Concept Plan. The intent of the Plan is to provide a framework for the development of land between the Brolga Theatre and Granville Bridge. This Concept Plan is intended as a guide to developers outlining Council’s long term vision for the study area. Council’s vision is for this Concept Plan to be gradually implemented over a 15-20 year period.

The Marine Industrial Precinct initiative’s intent is to develop an integrated marine industrial precinct on the Mary River in Maryborough. This aligns with the state government’s Marine Sector Action Plan. It could eventually be linked with the development of the Urangan Harbour precinct development providing a spatial and functional separation of recreational and marine industrial activity. The Churchill Mine Road area is identified by the Department of Employment Education Development and Innovation (DEEDI) as a pivotal land parcel that may have potential for a variety of uses alongside preservation and conservation of the area’s natural attributes. A Planning Study for the land parcel is underway by DEEDI is exploring and identifying possible projects and ideas that can be progressed in perhaps the most strategic land parcel in the region. Some of these possibilities, such as a new airport, are critical to the future long term economic development of the LGA. This study will necessarily amend the EDS in the future. There are many precinct and place making opportunities for the “village” suburbs of Hervey Bay and in the rural townships.


Theme Two: Plan, Create and Foster Precinct Action Plan

Objective 2.1

Ensure that our planning framework provides for and sustains economic growth via the highest and best use of the area’s land assets (Corporate Plan).


1. The strategic and regulatory framework must consider those aspects that allow articulation with this EDS, particularly the planning for desired precincts and industrial growth areas.

2. Contribute to a comprehensive regional planning framework that guides the future growth and prosperity of the region. Ensuring the availability and supply of industrial, commercial and retail land meets industry demand.

3. Foster a stronger positive working relationship between the Urban Development Institute of Australia (UDIA) in Queensland, and Fraser Coast Regional Council (Council) to advance good planning and development. This will be achieved via the existing MOU between the parties and agreed goals to: • Have mutual understanding and respect of each other’s role,

responsibilities and needs; • Participate in regular forums to discuss issues of mutual interest

and resolve problems; • Foster open and honest communication; • Develop a co-operative culture; and • Jointly keep the community informed on development issues.

FCRC UDIA Qld state govt FCRC UDIA Qld state govt FCRC UDIA

2010 – 2011 2010 – 2011 On - going

Objective 2.2

Create purpose specific precincts and facilitate place-making as a significant driver of community and economic development.


1. Formalise precinct plans in strategic areas across the LGA and collaborate with state government agencies and private enterprise to implement as a priority, at least: • The “Bridge to Brolga “ concept plan • Marine Industry precinct in Maryborough • A large land lot industrial precinct in Maryborough

2. Remain an integral part of the Qld state government initiative to

investigate the Churchill Mines Road land with a view to future precinct possibilities.

3. Recognise the role of place-making as an enabler of economic development as it encourages business to invest and grow, whilst bolstering the area’s appeal.

FCRC Main Roads DEEDI Industry / private enterprise

FCRC DEEDI FCRC DEEDI

2009 – 2013 2009 2009 -2010


Theme Three: Business Attraction and Retention Encouraging and attracting investment and jobs in the Fraser Coast will increase our competitiveness and be a driver of growth. There is the opportunity to encourage economic development in current and future growth industries.

The region should leverage the strong employment base of, and service opportunities for, the Maryborough Correctional Centre.

Manufacturing

The Fraser Coast has a strong manufacturing industry that is currently undergoing a period of growth with the rising levels of investment in industrial facilities and regional support industries located within the Fraser Coast Enterprise Zone. Large manufacturers in the region include Downer EDI Rail / Bombardier, Hyne Timber, Maryborough Sugar and Dale and Meyers Timber Company. A major Centre of Enterprise (COE) established by the state government is Transport and Equipment Manufacturing in the Wide Bay Burnett. Its main goals are to increase competitive performance, business and investment attraction, skills and workforce development. This is an initiative already well connected with FCRC and should remain so.

Construction

The Fraser Coast traditionally has a strong construction industry, reflected by significant growth in GRP contribution over the past 10 years and expanding property development. Average annual growth from 2000-01 to 2007-08 was 12.2%, accelerating to 12.9% in the past five years. 2009 economic indicators show the sector has slowed. FCRC will monitor this closely as the area is typically reliant on construction for employment generation.

Aviation

The Fraser Coast must maintain its status as the regional hub for air services from interstate by retaining established airlines, encouraging new competitors to come in and by stimulating new air routes to new destinations. We seek to create an environment that is conducive to the growth of the aviation industry by ensuring infrastructure and support services meets the needs of industry.

Retail Trade Retail trade contributed $0.23 billion to the Fraser Coast regional economy in 2007- 08, representing 7.5% of the total Gross Regional Product, and an 8.2% increase from the 2005-06 contribution ($0.21 billion). The status of Hervey Bay and Maryborough as the primary retail nodes will be retained and enhanced.


Theme Three: Business Attraction and Retention Action Plan

Objective 3.1

To support the strong manufacturing industry base across the LGA and seek to retain Maryborough as the hub for heavier manufacturing activity.


1. Work with relevant companies and industry peak bodies to develop and diversify the region’s manufacturing base to ensure its long-term sustainability and to generate employment opportunities.

2. Work with industry, TAFE and Education Qld to continue to develop a highly skilled workforce to meet future manufacturing industry needs.

3. Work with (DEEDI, RDA, industry and private enterprise to support the

marine and fishing industry and facilitate industry investment and attraction and infrastructure development.

FCRC AIEMnet DEEDI RDA Chambers of Commerce Industry FCRC TAFE / Schools USQ / EQ DET, Industry FCRC DEEDI RDA Industry

On – going On – going On – going On – going

Objective 3.2

To broaden the economic base and provide increased employment opportunities by further developing existing businesses and encouraging new industries or businesses to the region.


1. Promote the Fraser Coast as a desirable place to work, invest and do business via marketing and promotion initiatives, brochures and websites (Corporate Plan).

2. Foster a business supportive environment that encourages the retention

and development of existing business such as the large call centres and Centrelink operation (Corporate Plan).

3. Maintain strong links with DEEDI initiatives and its Regional Leadership

group of major existing business leaders to retain existing business and industry.

4. Actively encourage and support the growth and expansion of existing

businesses by assisting with information, referrals to other layers of government, funding sources, etc.

5. Promote aviation and the region’s capacity to attract and establish new

aviation related business. 6. Develop and enhance the retail and professional service industry sector,

by developing and investing in, accessible community services and infrastructure, which will assist in the promotion of the region as an investment and lifestyle location.

7. Seek to support the establishment of “green”, sustainable industries.

FCRC FCRC Chambers of Commerce FCRC DEEDI RDA AIEMnet FCRC DEEDI RDA AIEMnet FCRC DEEDI / RDA FCRC DEEDI Chambers of Commerce FCRC

On – going On – going On – going On – going On – going On – going On-going


Theme Four: Infrastructure Our belief is that high quality community infrastructure is a key enabler for industry growth and the attraction of business investment and fundamental to ensuring the basic quality of life for households.

One critical challenge for FCRC is to be strategic and insistent that its own infrastructure spending is focussed on being a primary driver of economic development. The EDS will guide FCRC’s effort to partner with others, including governments at state and federal level, to enhance the economic welfare of its residents and facilitate local infrastructure developments and improvements. This theme is highlighted in the Council’s Corporate Plan. “Public infrastructure should be improved, managed and maintained to promote the region as a desirable place to work, invest and do business. This will intensify the residential, tourism, business and employment activities within the region. Develop and maintain infrastructure in line with the region’s demographic profile and the requirements of the community”. This infrastructure includes open space, parklands, streetscapes and our many beaches. Accessibility to the region is also crucial for our tourism industry. The provision of quality road services, public transport and retaining a major airport is essential.

Aviation The Queensland government has established a COE for Aviation in this region. DEEDI identified that the long term, sustainable development of the aviation industry depends on the provision of appropriate Infrastructure. The Fraser Coast must ensure it has the necessary aviation infrastructure and operational capacity to accommodate new services to both intrastate and interstate markets and to encourage aviation related industry to flourish. Our goal is to retain Hervey Bay as the primary hub for regional air services. The FCRC will need to plan for a new airport now as the need for a larger facility will emerge within 8-15 years, which is short in planning terms.

Marine Industry Potential major infrastructure investment projects include the Port Maryborough Marine Industry Park project and the re-development of the Urangan Harbour in Hervey Bay.


Theme Four: Infrastructure Action Plan

Objective 4.1

To maximise and facilitate economic growth and investment activities through the coordinated planning, funding and provision of key 'hard' and 'soft' infrastructure.


1. Manage the provision of water and sewerage services in an environmentally responsible and cost effective manner that ensures community well-being (Corporate Plan).

2. Manage the quality and quantity of stormwater drainage infrastructure to minimise risks to the environment and the community through the implementation of best practice management strategies (Corporate Plan).

3. Develop a high quality integrated transport network that enhances connectivity with a commitment to ecological sustainability (Corporate Plan).

4. Work with industry and other collaborators to approach state and federal

governments to ensure the main arterial, the Bruce Highway, continues to be upgraded and maintained.

5. Ensure the provision of infrastructure meets the needs of the existing and

future aviation related industry and which is capable of retaining and attracting high quality interstate and intrastate air services.

6. Develop a long term strategy for a new major airport and finalise Master

Plans for the Hervey Bay and Maryborough airports.

WBWC FCRC FCRC FCRC Main Roads FCRC FCRC

On – going On – going On – going On – going On – going 2010


Theme Five: Lifestyle, Health and Recreation The Fraser Coast’s appeal for residents and business investors is its liveability and the diversity of lifestyle options. The Council will strive to provide green space, recreational and sporting facilities that remain attractive to people of all ages.

We recognise that health and ageing have emerged as a major industry sector with Health Care and Social Assistance being 13.2% of the Gross Regional Product. Council will continue to be involved in highlighting health and aged care needs and lobbying state and federal governments for services and infrastructure. The growth of the retirement industry and aged care facilities will be fostered. The Fraser Coast has numerous locations that are ideal in terms of road and air access from Brisbane and Sydney, climate and infrastructure to entice an international standard well being centre or specialist health treatment facility.

Sport and recreation is an economic development opportunity. There is an opportunity to enhance regional sporting facilities and exploit the benefits of our climate and accessibility by road and air services for sporting competitions and events at state and national level. The region lacks major sporting facilities, given its population base, and this is an opportunity for the Council to explore a public / private partnership to fill the gap. Council will maintain a strong focus on identifying, planning for and meeting social and recreational needs cross its townships and urban areas. Council will seek to support the USQ’s effort to consolidate and grow its nursing education and related health industry base. Driver education and the possible Fraser Coast Motorsport complex project are highlighted as important aspects of our regional needs. The Motor Sports Complex may emerge as a possible project once the Churchill Mine Road land study is completed.


Theme Five: Lifestyle, Health and Recreation Action Plan

Objective 5.1

Plan for communities designed to enhance and protect our lifestyle and that reflect our diverse communities’ health, sport and recreation needs.


1. FCRC’s future planning needs to ensure: • Self sustaining communities designed for “living” which embrace

the character, lifestyle and environment of the region within manageable growth targets.

• Our planning framework protects and preserves the intrinsic character of our unique communities.

2. Support, and actively foster through planning, the development of the health and aged services industries and community services.

3. Maintain dialogue with state and federal governments to further develop aged and health care facilities to support the ageing population and to build on the extensive health and medical service capability of the region.

4. Facilitate and support efforts to attract sports competitions at a regional,

state and national level. 5. Continue to foster arts and cultural experiences for the community as part

of our events strategy, thereby enhancing tourism opportunities and visitor experiences.

FCRC FCRC FCRC State and Federal Govt Industry FCRC Sporting groups FCRC

On – going On – going On – going On – going On - going

Objective 5.2

Plan for infrastructure that meets the lifestyle needs of the community and which can be an enabler of community and economic development.


1. Undertake a feasibility for a major outdoor, multi-sport stadium or other facilities that would provide for local residents and their families and also attract competitions and perhaps elite teams for training.

2. Where possible support the effort to create a Motor Sport Complex on

the Fraser Coast. 3. Council will review the supply, location and serviceability of land for aged

accommodation and aged care facilities. Appropriate land could be earmarked for these purposes in the planning scheme.

4. Investigate with government and industry the potential, and possible

suitable sites, for an international standard health and well being complex or concept.

FCRC FCRC Other govt agencies FCRC UDIA Industry FCRC

2009 – 2010 On-going 2009 – 2010 2009 - 2010


Theme Six: Knowledge Management and Education The consultation to develop the Economic Development Strategy underscored the recognition that FCRC has a strategic and leadership role to improve economic development outcomes in the region and as a pivotal linker. This theme reflects all three key roles the FCRC has in economic development, these being: • Leadership; • Facilitation; and • Partnership building.

Within the context of rapid social and economic change and an increasingly globalised economy, it is important that Council act as a facilitator and networker for sustainable prosperity in the region. It is accepted that knowledge is fundamental to economic growth. This role encompasses maintaining high quality communications with the residential and wider business and institutional community. The EDU effort is not just about projects nor about “bricks and mortar” only. The EDU must be the pivotal player to achieve effective planning and delivery of economic development in the region, to clarify and make more effective the roles

and influences of bodies involved in economic development and to reduce overlaps and inefficiencies between them. As the education industry sector continues to grow, institutions need to offer unique, innovative educational curriculum in a bid to meet the skill requirements of the region. The Council can assist in this by supporting partnerships between the education sector and industry and developing initiatives to promote a culture of innovation and ongoing learning. TAFE seeks strong industry links including one with FCRC. They are open to partnering on jobs projects that contribute to the community. The USQ partnership is a vital one and a competitive advantage for the region. The USQ’s desire to create a Centre for Economic Development and Enterprise (CEDE) or similar is one that offers a rare opportunity for collaboration and mutual gain for both parties as well as the businesses and industries that exist in the region. The opportunity is to create an integrated partnership which would bring together the major Wide Bay and Fraser Coast economic development organisations to provide comprehensive economic development support, advice regarding economic data, funding, educational research and commercialisation opportunities. It could improve integration of economic development strategy development between government departments and improve collaboration between government, educational institutions, business and the community.


Theme Six: Knowledge Management and Education Action Plan

Objective 6.1

Facilitating a region that develops smart business networks, partnerships and alliances.


1. Council to remain connected to the Wide Bay Managers Coordination Network, Regional Development Working Group meetings as the focus is on economic development and strategic planning matters.

2. A regular program of presentations and information provision of project

listings, building and development statistics, trends and on any updated Economic Profile.

3. Establish and implement a regular program of business consultation with visits by Councillors and senior staff to major employers, institutions and peak associations.

4. Establish an Advisory or Reference group for peak body and industry

association representatives to inform the Council on business, industry and EDS related matters.

5. Strong advocacy at all levels, including state and commonwealth to ensure the future prosperity of the region and to obtain high level support for the aspirations of our local community, business and industry.

6. Promote appropriate business courses offered by USQ, TAFE, DEEDI

and other educational institutions. 7. Encourage greater links, research projects, and partnerships with local

educational institutions.

FCRC DEEDI FCRC FCRC FCRC FCRC FCRC FCRC

On – going On – going 2009 On – going 2009 On – going On – going On – going


Objective 6.2

To partner with the University of Southern Qld and other Education institutions to create a vibrant and strong education sector.


1. The link with the USQ should be strengthened as part of our burgeoning knowledge economy and its key role in education and health services – two major drivers of the economy for the Fraser Coast.

2. Support the USQ’s desire to create a Centre for Economic Development and Enterprise (or alternatively named entity) that is an intellectual focus for regional, national and international projects.

3. Support the development of an “Education City” that integrates the USQ

campus into a modern, diverse educational precinct and the USQ’s desire for student accommodation near the campus.

4. Participate in forums to improve focus on areas of specific need such as trade training, training of unemployed youth and retraining of older workers, and to promote awareness and take-up of training in new technologies.

5. Facilitate partnerships between the education sector and industry and

continue our role in Education Hervey Bay and any other regional education forums.

FCRC USQ FCRC DEEDI / RDA AIEMnet Chambers of Commerce UDIA Industry FCRC FCRC DET TAFE USQ Training providers FCRC Education Hervey Bay EQ DET TAFE USQ

On – going 2009 On – going On – going On – going On - going

Objective 6.3

Increase our effort to provide regular information and knowledge sharing to existing and prospective business and investors.


1. The internet will play a central role in our business communications

strategy. Actions include: • Development of e-newsletters to key activity sectors. • Maintenance of databases. • Statistics and information materials for business and in

particular small business start-ups. • Maintenance of, and support for, FCRC linked websites;

frasercoastjobs.com.au, frasercoastbiz.com.au and the Fraser

Coast Enterprise Zone site www.fcez.com.au.

2. Actively participate in any form of communications that markets the region’s services to the wider market specific to investment attraction and employment generation opportunities.

EDU EDU DEEDI RDA Industry

On – going On - going


Theme Seven: Rural Futures Agriculture and Forestry The agriculture, forestry and fishing sector has had a strong and vibrant history in the Fraser Coast region, most notably for sugar cane and timber production, but also for pastoral and orchard crop enterprises.

The Fraser Coast’s agriculture, forestry and fishing industry benefits from strong supply chains and infrastructure linkages between primary producers and major processors of primary products in the region.

The new Council needs to ensure strong links with this sector and those major companies that provide employment and contribute significantly to economic development.

Rural Communities Our aim is to recognise the significant role rural communities play in the region and support and encourage healthy and viable rural enterprises that enhance the interdependence of urban and rural communities. A rural strategy is essential to satisfy the needs of important industry and businesses and in meeting the aspirations of the townships and non – urban areas. The EDU has been seeking funding for the provision of a Rural Enterprises Scheme and a Food Tourism Strategy which could include The Farm and Nature Tourism Business development Program (FANT);

and a series of possible derivatives such as Mary Valley Produce Food Tourism Strategy. The basis of this is that tourism can be the catalyst for the creation of new jobs and investment in agriculture and food manufacturing. The benefits are numerous: • Increased and diversified

accommodation inventory; attracting more visitors.

• Increased regional investment in infrastructure and development.

• Diversified and more resilient agribusiness.

While strong economic growth is the basis of the area’s development, this must take place within a regulatory framework that protects our major competitive advantage. Government, industry and communities recognise and support this need for the protection of identified natural assets. The future of rural industries will be dependent on well resourced, well planned and well maintained, modern ICT, transport and social infrastructure and utilities.


Theme Seven: Rural Futures Action Plan

Objective 7.1

One of the key goals is to recognise the significant role rural communities play in the region.


1. A Rural Strategy is essential and will be developed to include: • Rural Enterprises Scheme and a Food Tourism Strategy such

as The Farm and Nature Tourism Business development Program (FANT).

• Support agribusiness in the region for profitable and sustainable practices.

• Regulatory plans that facilitate desired outcomes by ensuring that planning can allow our desired development and support the sustainability of industry in our rural areas.

2. Explore the idea of a “Main St” project or precinct in Howard and

Tiaro (as raised in consultation to develop this EDS). 3. Investigate:

• An interpretative centre for the Mary River habitat (turtles, lung

fish, etc) and a strategy to promote the river for its active recreational pursuits potential, such as canoeing.

• A “River Trail” tourism development that could be tied to the Bicentennial Trail and the lesser-known coach trail so that a river, horse and coach trail provides a unique experiential offering.

4. Work with state and regional planning agencies to work out a

sustainable balance between urban and rural land uses.

FCRC DPIF DEEDI FCRC FCRC RTO TQ Industry State govt Tiaro and District Chamber of Commerce FCRC DIP

2010 On – going 2009 2009 – 2010 2009 - 2010

Objective 7.2

Foster closer ties with the agriculture, forestry and fishing sector.


1. Work with the major companies in the sector, such as Hyne Timber and Maryborough Sugar Factory, peak associations and local communities to get a clear understanding of the sector’s needs and what FCRC’s role can be to assist their growth.

EDU DPIF DEEDI

On – going


The Role of the Economic Development Unit (EDU) The Fraser Coast Regional Council has a progressive approach to attracting and encouraging business, paving the way for new investment, innovation and industry. The current economic climate dictates a renewed and determined approach into the future, albeit that the Council’s capacity for direct investment of funds may be limited. The Council's Economic Development Unit (EDU) provides advice and ideas tailored to assist investors, developers and enterprises seeking to locate or expand in the Fraser Coast region. The EDU has all the resources of the Office of the CEO and other directorates as required. Council’s response to economic development will focus on the provision of infrastructure and facilitation of development The EDU can facilitate major development proposals and has identified several areas of exceptional opportunity. Which include: • Construction and associated support

industries; • Aquaculture and food processing; • Light engineering and manufacturing; • Aircraft-related industries; • Maritime services; • Education; • IT, telecommunications and • multimedia; • Aged and health care services; • Retail; • Tourism; • Sustainable renewable energy.

Incentive arrangements from the State and Federal governments may be available for business start-ups. With a commitment to attracting new business to the region, the EDU is approachable, friendly and helpful and will provide the links for a smooth transition to the Fraser Coast. The EDU will remain linked to other relevant areas of FCRC effort and be involved in external collaboration with relevant agencies, peak bodies and associations to play mostly a leadership and facilitation role. It has a clear and productive overlap with aspects of Council’s strategic planning section on urban development, precinct development and land use. Given the high profile of tourism and its contribution to the economy the Council will ensure the EDU, Tourism and Marketing Unit and the RTO integrate their actions for maximum effect.


Advisory or Reference Group One of the most encouraging elements of the consultation when writing the EDS was that most peak groups, even where they have an advocacy role, want to be part of a proactive approach to economic development. An external advisory body is much sought after by most external providers, albeit with acknowledgement that the FCRC will control such an entity and lead it. It is perhaps the most universally supported notion coming out of the consultation phase. The establishment of a Reference Group or Advisory body will be set up to accommodate this. This offers a way to immediately engage the private sector. The most prudent position is to establish a Reference Group which is representative of local business and relevant peak bodies in the Fraser Coast. Its role will be to : • Provide expertise, input and

information. • Provide inks to industry and business. • Be a sounding board for on-going

implementation of the FCRC EDS. • Maintain constant business dialogue

with the Council regarding issues affecting or involving the local business community.

• Assisting Council in researching what the business community needs to grow and prosper.

• Provide advice to Council on commercial proposals within the region and suggest new projects in which Council could be engaged.

We intend to review the evolving needs of Council, peak groups and the industry to ensure that we are open to more evolved derivatives emerging over time.

Monitoring and Evaluation The Economic Development Strategy provides a framework of actions for the next four years. In order that this Strategy remains relevant to the constantly changing socio-demographic and business characteristics in our local government area, and changing Council perspectives, it is important to build into the EDS an ongoing monitoring and review requirement. Monitoring and evaluation are important in ensuring that the FCRC is perceived to be sustaining its competitive advantages for existing businesses and as a means of attracting new businesses. The EDU is responsible for the overall implementation of this plan and will monitor and report on progress each 6 months with an annual review of strategies and actions reported to the Council. The key expected outcomes on which the Strategy will be assessed are: • Effective delivery of Council initiatives

outlined in the action programs; • Increased business use of Council’s

information products and services; • An increase in business

establishments and employment in the region, particularly in the growth sectors of the economy;

• Retention of large existing businesses in the region.

If you have a comment or question about this strategy, here’s how to contact us:

Economic Development Unit Fraser Coast Regional Council PO Box 1943, Hervey Bay Qld 4655 P: 1300 79 49 29 E: [email protected] F: 07 4197 4455 W: www.frasercoast.qld.gov.au

This report was prepared by:

Leigh Bennett, Enterprise Innovations

August 2009

On behalf of the:

Fraser Coast Economic Development Strategy 2009-2013

Documents

Transcript of Fraser Coast Economic Development Strategy 2009-2013