For Internal Use Only

General Learning Programme

Business Case

ECR Europe Board PresentationSept. 5th, 2003

For Internal Use Only

Agenda

• Why launch a General Learning Programme?

• What is its purpose?• Who is it for?• How will it be realised?• What are the timescales?• What can the programme do for you?• What can you do for the programme?

For Internal Use Only

Target Audience

1. Business need for a new ECR model

2. Development

3. Pilots

Blue books& KPIs

Desired Cycle of Implementation

5. Review

Training& Guidelines

Educationalseminars

Conferences

Publicity

Measurement

4. Implementation•ECR members•Non-members

For Internal Use Only

Training& Guidelines

Educationalseminars

General Learning Programme (GLP)

For Internal Use Only

Board recommendations

• Programme to be driven at local level by ECR organisation or be imbedded into company courses

• ECR Board members to play a “champion” role in their companies and at national level

• Retailers and suppliers to learn together• Internet to be used for learning activities

and the creation of a central repository• Certification and programme branding issue

to be addressed

For Internal Use Only

The General Learning Programme

G L P

For• Consumer Goods Industry companies• ECR National Organisations• Service Providers• Training Organisations

Provide• Consistency• Customisation• Dissemination• Scalability

Be• Locally delivered• Centrally coordinated • Sustainable• Endorsed by ECR

Member Companies

Support• Collaborative learning and doing • ECR Business Models best practices• Implementation best practices

Complement• ECR Project roll-outs• Generic 3rd party training• In-company training

For Internal Use Only

Topics

Embracing existing content areas e.g.– CatMan, EPI– CPR, VMI– CPFR– EDI

Developing current content areas– C-CRM– OSA– Shrinkage– Traceability

Targeting future subjects - for example- RFID, Risk & value improvement- Ethical & environmental issues of ECR

For Internal Use Only

USP of a General Learning Programme

• Enabler for the integration of SMEs • Massive pool of existing material on

documented and tested collaborative business models

• Regular stream of new developments at national and European level

• Unique pan-European certified learning programme for the Consumer Goods Industry

• Reinforces the missions of the stakeholders

Learning together to fulfil consumer wishes

better, faster and at less cost.

For Internal Use Only

10,000’s

The Scale of the Challenge

For Internal Use Only

10,000’s

1,000’s

For Internal Use Only

10,000’s

1,000’s

100’s

For Internal Use Only

10,000’s

1,000’s

100’s

10’s

General Learning Programme

Progressive Management Programme

Potential Total population of 20 million

For Internal Use Only

Staff Effected

ManagersShop/Sales

Managers in Supply Chain

Leaders 10s

WHY100s

1,000s

10,000s

HOW

WHAT

WHEN

For Internal Use Only

Target Audience by Roles

Controlling Dept. Head Dept. Head

Planning Category Mgr.

Category Mgr.

Planning Logistics Mgr.

Logistics Mgr.

Planning Buyer Account Mgr.

Execution Shop Mgr. Production Mgr.

Function Retailer SupplierLevel

StrategicTactical

Operational

For Internal Use Only

Business Approach

Delivery channels• Collaborative Workshops• eLearning• Seminars• Web Seminars

Course development• Blue-book Content • ECR Project Teams• In-Company Programmes• Training Institutes• Existing National Topics

Framework• Accreditation• Certification • Guiding Principles• Templates & Communication Packages

For Internal Use Only

Business Approach

Marketing focus• Branding• GLP Positioning• National Curriculum(s)• Web Portal• Solutions to Business Needs• Certification of Individuals Resources Needed

• Commitment of Member Companies• Endorsement by Board Members• Involvement of National Initiatives• Recruitment of Training Partners• Programme Staffing• Web Portal

For Internal Use Only

Timescale Deliverables for GLP framework Sept’03 – Dec ‘03– European road show on GLP strategy – Evaluation of existing training programs– Development of GLP marketing strategy– Development of GLP marketing collateral

 Deliverables for pilot programmes Jan ’04 – Aug ‘04 – Initiation of learning programmes in 3 to 4 countries– Evaluation of pilots and finalisation GLP concept– Accreditation of training institutes– Preparation of material – Launch of first production learning programmes

Roll-out of GLP to 4 additional countries Sept ’04 – Mar ‘05– Accreditation of training institutes– Preparation of material – Launch of production learning programmes

For Internal Use Only

Working Together - Benefits

• Certification of staff, leading to improved staff retention

• Efficiency of training deployment (Economies of Scale/Best In Class)

• Faster access to knowledge of latest ECR topics, ex. CCRM

• Identifiable ROI in ECR Europe

• Opportunity to be ‘first in the field’ in chosen topic area

Consumer Goods

Companies• Demonstrable

benefit of ECR Europe to contributing companies

• Feedback on programme performance

• Identification of subject priorities

• Promotion of the GLP locally/internally

• Speedy deployment of ECR business models – gaining consistency across Europe

ECR Europe

For Internal Use Only

Working Together - Benefits

• Alumni of practitioners

• Certification providing proof of knowledge gained

• Pool of business contacts

• Repository of continuously updated subject matter

• Skills development

• Source of continuously updated

Training individual

• Feedback on programme performance

• New market segment

• Pool of practitioners throughout Europe

• Promotion of the GLP internally and locally

• Revenue stream

ECR Europe

For Internal Use Only

Working Together - Benefits

• Development of local subject priorities using European Best In Class methodology

• European validation of a training programme delivered locally

• New ‘product’ for National ECR portfolio

• Revenue stream

• Tool to attract and enable involvement of SME’s in ECR

National Initiative

• Commitment to consistency across Europe

• Feedback on programme performance

• Identification of local subject priorities

• Promotion of the GLP locally

• Selection/Facilitation of local training partners

ECR Europe

For Internal Use Only

General Learning ProgrammeFinancial model

For Internal Use Only

Cash Flows in ‘000 Euros 2003 2004 2005

Revenue 0 320 990

Recurring costs 0 450 550

Surplus 0 0 440

Investments 250 0 0

Net cash flow pre tax - 250 - 130 440

Impact on ECR Europe pre tax results

tbd tbd tbd

For Internal Use Only

Summary

• Desired Cycle of Implementation• Range of Target Audiences• Recommended Business Approach• Programme Timescale• Benefits to different Stakeholder groups• What the GLP needs from you.

For Internal Use Only

The General Learning Programme is the The General Learning Programme is the conduit for the wide-scale implementation conduit for the wide-scale implementation

of ECR business models in Europe.of ECR business models in Europe.