Football Transfer Review 2010 Ediçao Brasil- English version

1

Rio de Janeiro,November 2010

2

1. About Football Transfer Review

2. European football finance outlook

3. Highlights Football Transfer Review Europe 2010/11

4. Football Transfer Review Brasil

5. The way forward for Brazilian football

6. About Prime Time Sport

Table of contents

3

About Football Transfer Review

Contents

Mission

Football Transfer Review by Prime Time Sport provides relevant data and insightful and independent analysis of the variables that influence squad designs and player transfers in international football industry

• 2 versions published every year, related to Summer and Winter transfer markets

• The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself

• Addressed to both football industry professionals and those that follow it with special interest

• Editions: Europe, Brazil and Mexico

4

Technical sheet Europe edition

Team

Specifications

• Director: Bruno Batlle• Analysts: Valeria López

• Data included refer to main division of la Liga and the other top 4 European leagues (Premier League, Lega Calcio, Bundesliga and Ligue 1)

• Transfer data only include fix amounts, except when bonuses have been made public (50% achievement considered)

• Year to year comparisons refer to summer market only, unless otherwise indicated

• Includes transfers that took place until August 31st 2010• Ibrahimovic transfer form FC Barcelona to AC Milan has been

considered in the 2010/11• Transfer data are gross of agent commissions or revenue share with

other stake holders (ie 6Mio€ paid by FC Barcelona to the agent of Yaya Toure

• Squads review includes only players registered as 1st team players• Sign-up means new player arrivals (not total number of registered

players) and Exits players leaving the team (even if on loan)

5

Technical sheet Brazil edition

Team

Specifications

• Director: Bruno Batlle• Analysts: Teo Cruz, Fernando Pacheco, Valeria López

• Data included refers to the teams competing in Brasileiraochampionship during 2010 season

• It also includes data from Brasileirao 2010 teams participation in State Championships

• Transfer data include fix amounts agreed between clubs (bonuses excluded)

• Season 2009 includes data from January to December; season 2010 from January to November

• Squads review includes only players registered as 1st team players• Sign-up means new player arrivals (not total number of registered

players) and Exits refers to players leaving the team (even if on loan)• Exchange rate used: 1 USD=1,71 BRL

6







Table of contents

7

Revenue trend top European Leagues

Mio€

Source Deloitte Annual Review of Football Finance, June 2010, Mio€

2.273

1.379 1.326

1.064 972

2.441

1.438 1.438 1.421

989

2.326

1.575 1.501 1.494

1.048

2006/07 2007/08 2008/09

English Premier League maintains revenue leadership, followed by German Bundesliga. Financial downturn does not show-up in revenues

8

Profit (loss) trend at top European leagues

Mio€

Source: Report from Professor JM Gay, from Barcelona University

-186

-92

-241-216

-335

-109

-233 -236

2007/08 2008/09

All top leagues have experimented losses for 2 consecutive years. English Premiership losses have grown dramatically

9Source: Deloitte Football Money League

Real Madrid and FC Barcelona are for the first time in the 2 top positions of the ranking (and will continue to be at 2009/10 season). English football has 4 teams between the top 10.

366

309325

295

264 269

211

168

210

173

128

175156 145

127148

104126

401

366

327

290

263242

217

203 197 197

147 146 140 133133

125

102 101

2007/08 2008/09

Revenue ranking European clubs

Mio€

10







Table of contents

11

Player acquisition spending-Top 5 European leagues

Mio€

Top 5 European leagues spent 1,3Bio€ in player acquisition (-29% vs year ago).Real Madrid and FC Barcelona spending decline represents 42% of total reduction

1.713 1.855

1.322

2008/09 2009/10 2010/11

-29%

12

570

508

270

150

215

510

400

470

230 245

435

327

262

157 140

2008/09

2009/10

2010/11

Mio€

Spanish La Liga shows the most significant spending drop due to lower activityat Real Madrid and FC Barcelona. Despite 2nd consecutive drop, English Premier League

still leads spending in Europe

-15%

-18%-45%

-32% -43%

Player acquisition spending-Top 5 European leagues

13

Player sales- Top 5 European leagues

€Mio

La Liga has been the most active league in terms of player sales, followed by Italian Lega Calcio.Valencia CF has been the top selling club at summer transfer window

287269

187176

141

14

Net spending- Top 5 European leagues

€Mio

248

5816

-24 -36

La Liga and French Ligue 1 have sold more that spent.Manchester City concentrates 43% of total net spending in England

15

Net # signings vs exits- Top 5 European leagues

Nº.of players

All leagues have seen more players leavings than players coming,with total wage cost reduction as a result

-285

-94-75

-54-38

16

145

78 73

56 5343 41 39 38 37

Man.City R.Madrid FC Barcelona

Juventus AC Milan Rubin Kazan

Genoa Wolfsburgo Chelsea Marsella

Mio€

Top 10 spending teams

Manchester City is the highest spending club, outspending Real (#2) by 86%.Despite spending drop, both Real and Barça still at top positions

17

1 40

265

1 1 2

48

1 529

43 44

1 3

83

51

1 45

78 7356 53

38 30 27 239

2009/1 0201 0/1 1

Mio€

Manchester City has spent almost 300mio€ in 2 years. Just 3 top clubs increase spending(Man City, AC Milan & Juventus) . Bayern Munich needs no spending as last season

investment resulted in good sporting performance

Top European teams spending ranking

18

Mio€84

69

53 52

40 38 36 34 33 32

Valencia FC Barcelona

Inter Milan Benfica Liverpool Oporto Man City Juventus Genoa Udinese

Top 10 selling teams

Valencia leads income ranking thanks to David Villa and Silva sales (82% of total sales).FC Barcelona is in a leading sales position for the first time ever

19

22

84

38

2215

78

103

3

89

46

27

69

53

38 36 35

19 17 1711 9 8

2009/102010/11

Mio€

Top European teams sales ranking

FC Barcelona is the highest selling among top teams, thanks to Yaya Touré, Ibrahimovic & Chygrinsky sales (despite accounting for losses in the last 2).

6 out of 11 teams have had smaller player sales income than last season

20

Top 10 most expensive players 2010/11

€Mio

40

30 29 29

25 2422 23 22 22

Villa Touré Balotelli Silva Di Maria Ibrahimovic Mascherano Kolarov Ramires MilnerGourcuff

21

Ranking most expensive transfers ever

94

7266 65 60

51 47 46 46 45

C.Ronaldo Zidane Ibrahimovic Kaka Figo H.Crespo Buffon Ferdinand Vieri Shevchenko

€Mio

No transfers from this summer have joined historical top 10 in value

http://1.bp.blogspot.com/_tVg7XFxzu0E/R0xYljW8ZLI/AAAAAAAAAVE/eTvbIhKblPE/s320/Lazio-Roma.png

22

Usage Top 10 European signings of 2009-10*

Minutes

7out of 10 of most expensive signings of last season did not have expected performance(as were brought to play most minutes as line-up players)

* According to minutes played at domestic league

23

Results trend of clubs with highest spending in 2009/10

Team Spending* 2009-10

Leagueposition2008-09

Leagueposition2009-10

Results Champions

2008-09

Results2009-10 Valoración

265 2nd 2nd 1/8 finals 1/8 finals

140 10th 5th - -

112 Champions Champions Champions Semifinals

83 Champions Champions 1/8 finals Champions

51 2nd Champions ¼ finals Runners-up

48 2nd 7th 1/8 finals 1/16 finals

*Mio €

3 out of 6 top spending teams did not achieve expected results on the pitch,which confirms that investment does not immediately turn into sporting performance

24







Table of contents

25


4.1. Revenue outlook

4.2. Player movement

4.3. Exports review

4.4. Squad data

4.5. Managers stability

4.5. Conclusions

Football Transfer Review Brasil

26

Revenue trend Brasileirao

Mio U$D

Source: Crowe Horwath RCS, 2010

Growth trend at Brasileirao championship (12%) is much higher than the average of Top 5 European Leagues (4%)

749 815917

2007 2008 2009

+12%

+9%

27

Club revenues ranking 2009

Mio U$D

Corinthians, Internacional and Sao Paulo form the elite class of Brazilian football

106 103 102

73 71 70 65

5041 39 37 36

27 2418 14 13 11 10 9

2009


28

Revenue trend top 10 clubs

Mio U$D

Revenue growth story across the board. Palmeiras is the only relevant clubshowing revenue decline

79

91

111

5045

52

64

30 31 34

69

83

93

81

55

69

58

3038

34

106 103 102

73 71 7065

5041 39

Corinthians Internacional São Paulo Palmeiras Cruzeiro Flamengo Grêmio Vasco da Gama

Santos Atlético MG

2007 2008 2009


29

TV rights revenue trend top 10 teams

Mio U$D

TV rights revenues have grown significantly among Brasileirao teams, with an averageincrease of 27%. Further growth expected as a result of Globo’s loss of exclusivity

Source: Futebol Finance

16,317,8

16,0

12,7 12,715,0 15,1

11,810,8

12,2

25,9

22,4 21,7

18,1 17,6 17,0 16,4 16,1 16,1 16,1

Flamengo Palmeiras Sao Paulo Internacional Cruzeiro Cortinthians Santos Atlético Grêmio Fluminense

2008 2009

30




4.3. Exports review

4.4. Squad data


4.5. Conclusions


31

Player acquisition spending-2010 Brasileirao teams

MioU$D

Increase in revenues has enabled higher budget available for player signings

49

79

2009 2010

+61%

* It includes total players spending by clubs competing in Brasileirao 2010 during both State Championships and Brasileirao

32

Player acquisition spending by club

MioU$D

1,00,2

4,0

0,2 0,4

5,8

1,5 0,8

15,4

0,9

16,0

2,1

24,2

11,210,2

7,96,1 5,8

4,12,4 2,3 2,0 1,4 0,6 0,3

2009

2010

Palmeiras investment of 24,2mio$ represents 31% of total Brasileirao teams spendingin new players. Minas Gerais teams At. Mineiro and Cruzeiro complete top 3.

Up to 6 teams made no investment in new player signings

*Clubs in Serie B in 2009

33

Top 10 most expensive signings 2010

Mio U$D

8,3

5,54,4 4,1 4,1 4,1 4,1 3,8

2,2 2,0

Jorge Valdivia

Maicosuel Leo Kleber Diego Souza Réver Arouca Montillo Douglas Fernandinho

3 of the most expensive signings of the season have been done by Palmeiras,the club with a highest investment in the League

Palmeiras Botafogo Palmeiras Palmeiras Atlético/MG Atlético MG Santos Cruzeiro Grêmio Sao Paulo

34

Top 10 most expensive signings ever

Mio U$D

20,8

1 6,4

1 3,9

1 1 ,1

8,36,5 6,1 5,5 5,1

4,0

Tévez Mascherano Carlos Alberto

Nilmar Jorge Valdivia

Giuliano D'Alessandro Maicosuel Romário Diego Souza

The return of Jorge Valdivia to Palmeiras joins top 10, which is still lead by Tevez and Mascherano moves to Corinthians

Corinthians Corinthians Corinthians Corinthians Palmeiras Internacional Internacional Botafogo Flamengo Palmeiras

*

*Nilmar= 2 (loan) + 9

35

Top Brazilian players back to Brasileirao

Increased financial strength of Brazilian clubs has made possible the returnof top players that have played in top European teams

Season Player From To TransferPrice (mioU$D)

2010 Roberto Calos Fenerbahce (TUR) Corinthians Free

2010 Belletti Chelsea (ING) Fluminense Free

2010 Robinho Manchester City (ING) Santos Free Loan

2010 Cicinho Roma (ITA) São Paulo Free Loan

2010 Deco Chelsea (ING) Fluminense Free

2009 Adriano Internazionale (ITA) Flamengo Free

2009 Ronaldo Milan (ITA) Corinthians Free

2009 Fred Lyon (FRA) Fluminense Free

36

Total player sales Brasileirao teams

MioU$D

18% growth mainly explained by Sao Paulo, Gremio and Santos player sales into Europe

144

170

2009 2010

+18%

37

MioU$D 35,8

4,0 4,4

1,2

29,6

14,5

2,40,4

4,0

7,3

11,8

0,5 1,5 1,2 1,2 1,5

22,4

0,3

37,8

29,7

21,7 21,1

10,0 9,4 8,76,8 6,6

4,83,5

2,3 2,3 2,2 2,10,8

2009

2010

Internacional leads the ranking of player sales for the 2nd consecutive year followed by Sao Paulo, Santos and Gremio. Corinthians has not sold any important player in 2010 after selling

Cristian Baroni, André Santos and Douglas in 2009


Player sales by club

38

Player sales vs total club revenues (2010)

Brasileirao Serie A clubs revenues have higher dependence on players salesthan top 5 European leagues

19%16% 15% 14%

8% 7%

39

# of signings-Brasileirao teams

Nº of players

227

119 110

2009 2010

Loans

Signings

346 352

Brazilian league is very active in terms of players circulation. Loan format (31% of signings in 2010) is very popular in Brazil to keep expenses controled

242

40

# of player signings – Top 5 European leagues and Brasileirao

Nº. of players

Brasileirao Serie A has much higher rotation than top 5 European leagues,resulting in lack of time to adapt into playing system of each team

242166

94 100 101 78

110

55

28 20 1824

Loans

Signings 221

122 120 119 102

352

41

Average cost per player signed

MioU$D

0,14

0,22

2009 2010

Average cost per player has increased almost 60% to 2010. However,it remains much lower than top 5 European leagues

42

# signings by team

Nº ofplayers

19

27

15

19

17

15

13

21

14

23

1413

18

23

14

18 18 18

11

16

23 23

21 2120

19 19 19 19 1918

17 17 1716

14 14 1413

9

2009

2010

At.Mineiro, Guaraní, Palmeiras , At.Goianense and Gremio Prudente have done more than 20 signings in 2010 . Corintians and Sao Paulo, the clubs with less signings


43

# signings by team- loans vs signings

22

15 1613 13 13 12

811 10 11

15

10 1012 12 11 11

8 9

1

8 58 7 6 7

118 9 7

2

7 7 42 3 3

5

Loans

Signings

23 23

20

17 17 1716

13

21 21

19 19 19 19 1918

9

Nº of players

14 14 14

Atletico Mineiro is the club with less % of loans. Rest of clubs except Corinthianswidely use the loan as a format to reduce risk and expenditures


44

# of exits-Brasileirao

Nº of players

211 199

104 133

2009 2010

Loans

Signings

315 332

45

# of player exits by team

Nº of players

19

11

1719

10

1617

11

27

20

1516

1416

11 11

2322

21 2120 20

19 19 19 19

1615 15 15

1412 12

11

2009 2010

Besides signings,Palmeiras is also in the top position of exits. Santos, Botafogo and Vascoare the clubs with less exits

46

# of player exits by team-loans vs transfers

16

1210

1513 12

6

12 1210 11

710 11 10 9

6 6 6 5

7

1011

67 8

13

7 79

5

85 4

43

6 5 44

Loans

Tranfers

22

20 2019 19 19 19

15 15 15

12 1211 10

9

Nº of players

Loans have an important role to release players in all clubs. Corinthians (68%),Internacional (53%) and Cruzeiro (52%) use this formula in more than half of their exits

14

16

21 21

23

47

While all Top European leagues have seen more player departures than arrivals,Brasileirao shows the opposite trend

-285

-94-75

-54 -38

20

Nº.of players

Net signings vs exits– Top 5 European leaguesand Brasileirao

48




4.3. Exports review

4.4. Squad data


4.5. Conclusions


49

Evolution of players transferred abroad

Nº of players

665

858 857 804 851

10851176

1017

2002 2003 2004 2005 2006 2007 2008 2009

Despite Brasil is still number players source in the world, we have seen anstabilization in the number of player exports during last 3 years

Source: CBF

50

Mio U$D

Source: Ministério do Desenvolvimiento, Indústria e Comércio ExteriorTotal Brazilian football (all divisions)

The total value of Brazilian player exports has decreased 25% to 177mio$

223 2351 77

2007 2008 2009

Evolution of players transferred abroad

-25%

51

Players destination: Volume vs value

75% of player movement takes place inside Brasil, which accounts for 20% of total value.Since the value of each transfer to Europe is higher, 17% of total number of players

accounts for 75% of total value

75%

17%

4% 4%

20%

75%

3% 2%

Brasil Europe Asia Others

# of players Value

52

Ranking most expensive sales in 2010

Mio U$D

1 8,7

1 3,9

1 1 ,21 0,4

8,7 8,3 8,36,9

5,6 5,6

Hernanes Sandro André Wesley Taison Walter Douglas Costa

Réver Danilo Silva Wellington Silva

Sao Paulo Internacional Santos Santos Internacional Internacional Gremio Gremio Fluminense Internacional

Lazio Tottenham D.Kyev W.Bremen Metalist Kharkiv Porto S.Doneskt Wolsfburg Arsenal D.Kyev

53

Mio U$D

33,3 30,5

22,9 22,2 22,21 9,4 1 9,0 1 7,0

1 3,9 1 3,9

Santos Internacional Internacional Corinthians Corinthians Palmeiras Sao Paulo Sao Paulo Gremio Fluminense

Real Madrid AC Milan Villarreal West Ham West Ham FC Barcelona Lazio Bayern Munich Liverpool AC Milan

Ranking most expensive sales ever

54

Brazilian players in top 5 European leagues and Portugal in 2010

# of players

1 54

42

23 23 211 1

55

Brazilian players vs Argentinean in top 5 European leagues and Portugal

Nº. Of players

154

42

23 23 211111

4838

311 8

Brazilians Argentineans

56

S.C Internacional players sales 2006-2010

2006o 2007 2008 2009 2010

Bolívar (4,2)Alexandre Pato

(30,5) Fernandão* (9,7) Edinho (3,2) Taison (8,7)

Rafael Sóbis (11,8) Ceará (2,8) Sidnei (9,7) Magrão* (2,8) Walter (8,3)

Jorge Wágner (2,8) Luiz Adriano (4,2) Márcio Mossoró (1) Nilmar (22,9) Sandro (13,9)

Tinga (4) Fred (0,7) Renan (6,9) Alex (6,9) Ji-Paraná (0,14)

Jorge Luiz* (0,4) Rentería (2,1) Wellington (6,2) Ramón* (1,2)

Fabinho* (2,1) Pinga* (1) Danilo Silva (5,6)

Ricardo Jesus (0,4)Marcos Camozzato

(0,7)João Guilherme

(0,2)

23,2 42,8 35,4 35,8 37,8

Internacional Porto Alegre has been very successful selling players to an impressiveamount of 175Mio$ overt the last 6 years

*Non European sale

Mio USD

57

Sao Paulo players sales 2005-2010

2005 2006 2007 2008 2009 2010

Digão (0,7) Diego Lugano (10,4) Josué (2) Aloísio* (0,9) Eduardo Costa (3,5) Hernanes (18,7)

Rodrigo (6,9) Denílson (6,9) Edcarlos (2,5) Diego Tardelli (1,1) Arouca* (4,2)

Grafite (4,9) Ilsinho (13,9) Souza (5,6) André Dias (3,5)

Cicinho (5,6)Thiago Ribeiro*

(0,9) Breno (16,7) Léo Lima* (2,2)

Roger* (1,1)

7,6

27,81 9,3 24,3

3,5

29,7

Sao Paulo has also been very active, selling players for 112Mio$ during last 6 years

*Non European sale

Mio USD

58




4.3. Exports review

4.4. Squad data


4.5. Conclusions


59

Squad average age by League

27,0 26,9

26,5

25,5 25,4

25,0

Age average

60

Average age of players in Brasileirao squads

Age

27,926,4 26,2 26,1 26,0 25,8 25,6 25,5 25,5 24,7 24,6 24,5 24,5 24,5 24,3 24,2 24,1 23,7 23,7 22,9

61

U21 players by club

# of players

1 8

1 3 1 2 1 2 1 2 1 1 1 0 9 9 8 8 8 8 7 7 6 5 4 42

62

Registered home grown players in 1st team by club

# of players

1 41 3

1 21 1

1 0 1 0 1 0 1 09

8 87 7

6 65

4 4

1 1

63

Importance of squad stability

Points per game

Estancia promedio(temporadas)

Source: The Professional Football Players Observatory. Average top 5 leagues. Temporada 2007-08. Average most fielded 11 players

Inglaterra 58%España 33%Alemania 1% (ns)Italia 48%Francia 0% (ns)

63

There is a strong statistical correlation between pointsachieved and players continuity in the teams

64

Average squad stability in Brasileirao clubs

2,72,2 2,2 2,1 2,1 2,1 2,0 2,0 2,0 2,0 1,8 1,7 1,7 1,7

1,4 1,3 1,3 1,3 1,3 1,1

São

Paulo

Palm

eir

as

Cru

zeir

o

Fla

men

go

Go

iás

Vit

óri

a

Inte

rnac

ional

Flu

min

ense

Cori

nth

ians

Grê

mio

Santo

s

Avaí

At.

P

ara

n…

At.

G

oia

ni…

Guara

ni

Ceará

Vasco

At.

M

ineir

o

Bota

fog

o

Grê

mio

Years

65

% foreigners players

64,4%

49,7%44,9%

40,3% 37,9%

10,6%4,7%

% of foreign players in Brazil is the lowest amongst the top international leagues

* Foreigners even if they can play as local

66




4.3. Exports review

4.4. Squad data


4.5. Conclusions


67

Brazil managers season 2010

Manager’s rotation in Brazilian League is very high, none of current managers have been more thanone year in the same position

Equipo Entrenador Llegada Fincontrato

Botafogo Joel Santana 01/2010 12/2010

Guarani Vágner Mancini 04/2010 12/2011

Fluminense Muricy Ramalho 04/2010 12/2012

Cruzeiro Cuca 06/2010 12/2011

Internacional Celso Roth 06/2010 12/2010

Vasco Paulo César Gusmão

06/2010 07/2011

Palmeiras Luís Felipe Scolari 06/2010 12/2012

At. Goianiense Renê Simões 07/2010 12/2010

Grêmio Porto Al Renato Gaúcho 08/2010 12/2011

At. Mineiro Dorival Júnior 09/2010 12/2011

Equipo Entrenador LlegadaFin

contrato

São PauloPaulo César Carpegiani 10/2010 12/2011

At.Paranaense

Sérgio Soares 10/2010 12/2010

FlamengoVanderleiLuxemburgo 10/2010 12/2012

Grêmio Prud Fábio Giuntini 10/2010 12/2010

Vitória Antônio Lopes 10/2010 12/2010

Avaí Vágner Benazzi 10/2010 12/2010

Corinthians Tite 10/2010 12/2011

Santos Adilson Batista 11/2010 12/2011

Goiás Artur Neto 11/2010 12/2010

CearáDimas Figueiras* - -

*Interim coach

68

Manager changes* 2009

30

16

108

53

Managers

*Changes during the season

30 managers were changed during 2009 and 7 more where released at the end of thenational Championship

69

Managers season 2010- Stability

3,5

1,91,7

1,4

0,60,3

Managers at Brazilian teams have an average stay of 4 months,much less than in top European leagues

70

% foreign managers

35%

25%22%

10% 10%

0%

% of foreigncoaches

All managers in Brasileirao Serie A are Brazilian

71




4.3. Exports review

4.4. Squad data


4.5. Conclusions


72

Conclusions Football Transfer Review Brasil (1 de 3)

Brazilian club football is becoming stronger than ever with 2 digit revenue growth andincreased player purchase power. Spending in new players has increased 61% in 2010 to 79mio$

Palmeiras has spent 24,2mio$ in new players (31% of total spending) which did not help toachieve good sporting results. Top 3 spending ranking is completed by Atlético Mineiro andCruzeiro

Jorge Valdivia return from Al-Ain to Palmeiras is the highest spending signing at 8,3mio$

Increased purchase power has permitted Brazilian clubs to bring back success Brazilianplayers in Europe such as Deco, Cicinho or Belletti.

Atlético Mineiro, Guaraní and Palmeiras are the teams with highest number of new players.Corinthians and Sao Paulo, the teams with least squad renewal

Total player sales from Brasileirao Serie A teams was up 18% to 170mio$. Internacional hasbeen the highest selling team with a total player sales value of 38mio$, followed by Sao Paulo(30mio$). Average cost per player was up 61% to 220k$

73

Brazilian football has a high player rotation that does not help teams to achieve stability andcontrol costs. Such rotation is above top 5 European leagues

Palmeiras gets confirmed as the team with most changes, as it also leads the ranking of numberof exits (23). Santos, Botafogo and Vasco de Gama, the teams with least player exits

As opposed to what happened in all tope European leagues, Brasileirao has experimented a netincrease in the number of players in the squads

Despite still being #1 players provider in the world, Brazilian football exports have stoppedincreasing in the last years. European football financial constraints suggests that Brazilian clubs

– Number of players that left Brazil in 2009 was down 14% to 1,017– Total value of player exports was down 25% to 177mio$– 75% of exports value is concentrated in Europe– Portugal is the country with more Brazilian players (154 just in Sagres Liga)– Hernanes move fro Sao Paulo to Lazio was the most expensive of the season at 19mio$– Brazil exports more players to Europe than Argentina (except in Spain and Italy)– Internacional (175) and Sao Paulo (112) have sold players for 287mio$ over the last 6 years


74

Squad analysis relevant data:– The average age of Brasileirao Serie A squads is 25,0, lower than any of the tope European

leagues– Ceara is the team with the most experimented squad (27,9 years old average). Santos has

the youngest squad (22,9) and the highest number of U21 players (18)– Sao Paulo has the most stable squad (average 2,7 years stay per player). Gremio Prudente

the least (1,1 years)– Santos has the highest number of home grown players (14), followed by Sao Paulo (13).

Ceara and Atl. Goianense have only 1 each– Only 4,7% of players in Brasileirao serie A squads are not originally from Brasil. % of

foreigners is much higher in European leagues (ie Premier League 64,4%)

The analysis of managers information included in the study reveals that Brazilian executives aremuch less patient than their European colleagues:

– None of Brasileirao Serie A managers has been in the post for more than 1 year. Averagestay is 4 months, much lower than any of the top European Leagues

– Up to 30 managers were replaced during 2009 season– All Brasileirao Serie A teams have Brazilian managers


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Table of contents

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The firsttop lineideas

The concept

1. Management professionalization2. Stadia renewal (World Cup 2014)3. Player talent retention combined with selected player imports4. Reduced player rotation5. Increase managers stability6. New TV rights sales model with no exclusivity7. Season calendar synchronization with Europe8. Clubs to go international in a more consistent way

Brazilian has a great opportunity to develop and consolidate a new football model based on a revamped value and strength of its domestic championship

The way forward for Brazilian football

The signs

• European market less strong to buy players from Brazil

• Increased non player transfer related revenue

• Global TV distribution

• Strong National team

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Mission and USP

UniqueSelling

Proposition

Mission

1. Global reach, local touch

2. Experience, professionalism and quality of work

3. Independence, objectivity and confidentiality

4. Rigorous client selection

To inspire and help sports entities, sports rights holders, athletes and large corporations clients to maximize value around their professional sport practice and sport related activities

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Business divisions Prime Time Sport

Player representation

Young talent development

Player transfers intermediation

Club revenue development

Strategicconsultancy

Football Image rights Marketing

Sponsors recruiting

Positioning development

Pressrelationships

Brandcreation lab*

Event management

Sponsorship managementfor top brands

Sports rights exploitation

Strategic & networking consultancy

Football Transfer Review*

Headhunting

*Study and methodology exclusive to Prime Time Sport

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Contact details Prime Time Sport executives

Esteve CalzadaGlobal CEO

[email protected]: www.estevecalzada.com www.twitter.com/estevecalzada

Luiz RochaCEO Brasil

[email protected]

Bruno BatlleDirector of Football

[email protected]

Sergio VinayCEO México

[email protected]

C/ Tuset 20, 8-5, 08006 Barcelona-Spain. Tfno: +34 933 967 900; Fax: +34 934 155 982Av. Barao Homem de Melo, 4500/405, CEP 30450-250, Belo Horizonte-Brasil. Tfno/Fax: +55 (31) 3247 6272

33 sur 2514, Puebla-México. Tfno +52 (222) 13012 86

Football Transfer Review 2010 Ediçao Brasil- English version

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