Outbrain Brasil

Growing your business with content discovery

Luiz Biagiotti Country Manager, Brazil

The Business of Discovery

INTERNAL DISCOVERY PAID DISCOVERY

3

For each individual reader is our focus

The best possible recommenda2ons !

MORE VALUE FROM ALL YOUR CONTENT

A HolisTc SoluTon

Videos Homepages

Desktop Mobile

ArTcles SecTons

Slideshows

CONTENT PERFORMANCE Where should arTcles be placed? ENGAGE EDITORIAL

INSTANT HEADLINE & IMAGE TESTING OpTmize Engagement & CTR ENGAGE EDITORIAL

SOCIAL EDITORIAL TOOLS Which stories to share and when? ENGAGE EDITORIAL

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All Pages + 30% Homepage OpTmizaTon

With Outbrain, we get instant insights that we can act on, live, as stories happen… while delivering incremental revenue, and most importantly, making our site more enjoyable for everyone who visits.

ChrisTan Broughton | Digital Editor

Responsive Technology

Simple javascript

Convenient API

SecTon Fronts

M de Mulher

Solving Mobile

Desktop RPM

Beber MoneTzaTon than Desktop

Mobile

Display

DISPLAY AD DATA BASED ON MARY MEEKER’S (KPCP) REPORT, MAY 2012; OUTBRAIN RPM’S, MARCH 2013

+1%

-‐79%

Mobile Web | Hybrid | NaTve

We’ve Got You Covered

MOBILE WEB

NATIVE APPS

One More Thing…

Ongoing A|B Tests

B A

+67% RPM

•  Get you the higher RPMs •  Deliver sustainable revenue •  Delight the audience

The best possible recommenda2ons

Videos Homepages

Desktop Mobile

ArTcles SecTons

Slideshows

Thank You Luiz Biagiotti [email protected]

CONFIDENTIAL: NOT FOR DISTRIBUTION

•  This document has been prepared solely for, and is being delivered on a confidenTal basis to, prospecTve business partners of Outbrain inc. (The “company”). Any reproducTon or distribuTon of this presentaTon, in whole or in part, or the disclosure of its contents, without the prior wriben consent of the company, is strictly prohibited. By accepTng, opening and/or reviewing this document, you acknowledge the confidenTal nature of the informaTon contained in this document, and agree not to reproduce or distribute this document or any informaTon contained herein.

•  This presentaTon includes certain statements, esTmates and projecTons of the company with respect to the anTcipated future business and performance of the company, such statements, esTmates and projecTons reflect various assumpTons of management, which assumpTons may or may not prove to be correct. Certain informaTon presented in this presentaTon consTtutes “forward-‐looking statements” which can be idenTfied by the use of forward-‐looking terminology such as “may,” “expect,” “believe,” “anTcipate,” “esTmate,” “plan,” or “conTnue,” or the negaTve thereof or other variaTons thereon or comparable terminology. Such forward-‐looking statements represent the subjecTve views of the management of the company and management’s current esTmates of future performance are based on assumpTons which management believes are reasonable but which may or may not prove to be correct. There can be no assurance that management’s views are accurate or that management’s esTmates will be realized, and nothing contained herein is or should be relied on as a promise as to the future performance or condiTon of the company.

STRICTLY CONFIDENTIAL: NOT FOR DISTRIBUTION

Appendix

What You Won’t See

Outbrain Brasil

Technology

Transcript of Outbrain Brasil