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The largest library of premium content,

deployed in minutes

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Our founders know ads. At IndieClick*, they delivered tens of thousands of successful ad campaigns for many of the Top 100 US Advertisers. After mastering the power of programmatic delivery at Demand Media, and leveraging their deep experience with top-tier Publishers, they launched FieldTest.

Content is a huge part of today’s advertising imperative. With FieldTest, you can easily utilize proven content from the best publishers to fuel your campaigns. Our ads work.

We heart Advertisers

EXIT: IndieClick and 3liant sold to NYSE:DMD August 2011

*IndieClick reached 100m US uniques in 2013 (Quantcast direct measurement)

3 CONFIDENTIALSources: Harvard Business Review, July 2015 “Comparing the ROI of Content Marketing and Native Advertising” ; Moz Blog “Content Share's and Links: Insights from Analyzing 1 Million Articles”

FieldTest solves the challenges of content marketing

Content Creation Challenges

§ Costly and time-consuming§ Many layers of approval and planning§ Distribution sometimes unpredictable

and expensive§ Consumers often fail to engage with

brand-created content§ Native placements can be difficult to

track and scale

FieldTest Delivers Predictability & Scale

§ Cost effective and deployed in minutes§ Tier One Publisher content easily matched

to your campaign§ Know exactly where you are spending§ Extremely high engagement (up to 10x)§ Campaign metrics include increasingly

important time spent with brand§ Complement and amplify custom content

70% of consumers say they prefer to engage with content vs. traditional ads*

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Content-powered ads outperform with better ROI300x250 mobile web – 1-3% CTRNative –1.7% CTR In-App Interstitial –5-8%

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Featured Video§ Drive brand engagement through proven

partner video content § Distribute sponsored video content

Landscape and portrait video view

300x250 Ad Unit

Drive video views and brand engagement

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Promoted Content Content amplification via distribution or pairing with proven licensed content

Amplify your own custom content

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Upon click, “mini-magazine” experience engages user

§ Proven licensed content expands and continues engagement with internal ads

§ Mobile landing page experience creates an immersive, safe environment for brands

§ Populate landing page with all types of creative, including video, sponsored content, native and traditional display sizes

§ Users engage with mini-mag ad unit for over 16 seconds on avg. per impression

§ Avg. 4 hours time spent with brand per thousand impressions

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Licensed Content Distribution

American Profile

Licensed content available from top-tier publishers

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Simple campaign creation through dashboard*

All content is vetted and ranked by social velocity.

Select a minimum of 3 articles that match your campaign(s) category or goals.

Add your logo, a 300x250 creative and you are done in minutes!

*Initial testing will be managed in-house by FieldTest team at no extra charge.

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FieldTest A/B case study: American Apparel

We showed this American Apparel ad 100K times on a popular content website. It was clicked 50 times.

VS.

American Apparel 300x250 FieldTest American Apparel 300x250

When we showed our content-enriched American Apparel ad on the same website another 100K times, it was clicked 940 times.

Source: FieldTest client campaign, July 2015. CTR of standard client ad .05% vs .94% CTR on FieldTest ad.

= 10 clicks

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§ Mobile 300x250 CTR: 1-3% (up to 10x > avg.)§ In-app CTR: 5-8% § Native CTR: 1.7%§ 16 seconds engagement on avg. per impression§ 4 hours avg. time spent with brand per thousand

impressions (HPM)

§ Turn bespoke marketing campaigns into rich multi-platform ad campaigns

§ Deliver consistent, scalable results

§ Utilize licensed content from top-tier publishers§ Promoted content options available

Work with FieldTest, and our ads will work for you!