Media Kit - Tampa Bay Times€¦ · 2016 RETAIL RATES SPACE/COPY RESERVATION AND PUBLICATION DATES...
Transcript of Media Kit - Tampa Bay Times€¦ · 2016 RETAIL RATES SPACE/COPY RESERVATION AND PUBLICATION DATES...
42 bay AUGUST 2015
Regardless of the heat index, frosty indoor climate settings can mean shivers, evenin Florida. Hence our pairing of Pam & Gela’s “Frankie T Lips” cap-sleeve tee ($95),from Neiman Marcus, Tampa, with a vintage fur wrap (private collection) andfeather bow tie ($120), from Michele Tuegel Contemporary.
Opposite page: Lovers + Friends “Star Gazer” jumpsuit ($198), from Mis en Chic. PazSintes textile flower necklace ($265), from Michele Tuegel Contemporary.
C E L E B R A T I N G T H E G O O D L I F E
2016Media Kit
96 bay APRIL 2015
Aviewto theoutside through louvereddoors,whichhelpwithcross-ventilation.
“They taught us to go back to the basics, to time-testedstrategies,”JacobBrillhart said. “Cross-ventilationandori-entingthebuildingsothefrontporchblocksthedirectsun-lightontheglass,soyoudon’theatuptheinterior.”They also advised the couple on how to assemble the
steel frameandthewoodsubstructure.Andwhenthecoupleboughtsomeipewoodfor theexte-
rior of the house at Flatriver Woodworking & Construc-tion in Fort Lauderdale, the owner, Matthew Cumings,offered to let themhave free run of his shop and the use ofhis planer and jointer to finish thewood.When theyweredonewith that, he lent themhis truck to transport it to thebuildingsite.AsCumings said, “I started out onmyown,without any
backing, and theyweredoing the same thing, and Iwas justtryingtohelp.”Jacob Brillhart’s father and uncle also donated their
labor, and his family gave the couple the cherrywood theyused for the bathroom and kitchen cabinets, the doorframes and the interior louvered doors. (His father hadbeenbuyingitatfarmauctionsovertheyears.)Andtheyhadthe(paid)helpofseveralplumbers,electri-
cians,weldersandroofers.Still, it wasn’t always easy going. “Therewas no division
of labor,”Melissa Brillhart said. “If therewas something Icould do, I would physically do it” — including laying thejoistsandbuildingthesubfloor.The house was completed last fall, at a cost of about
$375,000, but they moved in a year-and-a-half before,while they were halfway through the construction, andlived there with only a few amenities: a minimal shower,toilet,bathroomandkitchensinks, a secondhandstoveandamattress. With no dishwasher, they sometimes washedthedishesoutside,usingagardenhose.Building your own house is possible, it seems, but not
alwaysthatmuchfun.“It’s physically exhausting,” Jacob Brillhart said. “We
don’tneedtodothisagain.”
96 bay APRIL 2015
Aviewto theoutside through louvereddoors,whichhelpwithcross-ventilation.
“They taught us to go back to the basics, to time-testedstrategies,”JacobBrillhart said. “Cross-ventilationandori-entingthebuildingsothefrontporchblocksthedirectsun-lightontheglass,soyoudon’theatuptheinterior.”They also advised the couple on how to assemble the
steel frameandthewoodsubstructure.Andwhenthecoupleboughtsomeipewoodfor theexte-
rior of the house at Flatriver Woodworking & Construc-tion in Fort Lauderdale, the owner, Matthew Cumings,offered to let themhave free run of his shop and the use ofhis planer and jointer to finish thewood.When theyweredonewith that, he lent themhis truck to transport it to thebuildingsite.AsCumings said, “I started out onmyown,without any
backing, and theyweredoing the same thing, and Iwas justtryingtohelp.”Jacob Brillhart’s father and uncle also donated their
labor, and his family gave the couple the cherrywood theyused for the bathroom and kitchen cabinets, the doorframes and the interior louvered doors. (His father hadbeenbuyingitatfarmauctionsovertheyears.)Andtheyhadthe(paid)helpofseveralplumbers,electri-
cians,weldersandroofers.Still, it wasn’t always easy going. “Therewas no division
of labor,”Melissa Brillhart said. “If therewas something Icould do, I would physically do it” — including laying thejoistsandbuildingthesubfloor.The house was completed last fall, at a cost of about
$375,000, but they moved in a year-and-a-half before,while they were halfway through the construction, andlived there with only a few amenities: a minimal shower,toilet,bathroomandkitchensinks, a secondhandstoveandamattress. With no dishwasher, they sometimes washedthedishesoutside,usingagardenhose.Building your own house is possible, it seems, but not
alwaysthatmuchfun.“It’s physically exhausting,” Jacob Brillhart said. “We
don’tneedtodothisagain.”
For more than eight years, Bay magazine has turned an artistic eye toward the
people and institutions of Tampa Bay. It is the area’s pre-eminent magazine
for substantive and relevant information about fashion, dining, travel and
entertainment. Bay features art, architecture and the cultural scene, while
focusing on a wide array of social and philanthropic contributions.
our focus
2 0 1 6 A T A G L A N C EF E B R UA RY
LOVEA P R I L
HOMESM A RC H
SPRINGJ U N E
FOODAU G U ST
ADVENTUREO CTO B E R
ENTERTAINMENTN OV E M B E R
HOLIDAYS
COMPARED TO THE GENERAL POPULATION, BAY READERS ARE:
• TWICE AS LIKELY to: - Own a second home or real estate property
- Stay in an upscale hotel when traveling - Have visited a day spa in the past 3 months
• 45% MORE LIKELY to hold any type of investment
• 74% MORE LIKELY to have visited a cosmetic surgeon or dermatologist in the past year
The rich history of our area is reflected in Bay’s readership. Recipients of the magazine
are well-established families, longtime contributors to cultural, educational, medical and
financial communities, and those who have the means to enjoy the pleasures of life in
Tampa Bay and beyond.
READER LIFESTYLEPERCENTAGE OF BAY READERS WHO:
Dined out in the past 30 days ..................................................95%
Used any medical specialist ......................................................87%
Traveled internationally in the past 3 years .........................50%
Use smartphones .........................................................................72%
BUYING POWERPERCENTAGE OF BAY READERS WHO:
Shopped at any department store in the past 30 days....89%
Shopped for apparel in the past 3 months ...........................86%
Shopped at malls in the past 3 momths ...............................87%
Bought any new vehicle ..............................................................66%
Have an investment portfolio ...................................................78%
Source: 2015 Scarborough, r2 (August 2014-July 2015)
DEMOGRAPHICS
HH income $100,000+ ..............................................................42%
Median age ..............................................................................59 years
Female ..............................................................................................45%
Male ..................................................................................................55%
our readership
D EC E M B E R
NEW BEGINNINGS
Preferred format for submitting ads:
PDF: High resolution PDF at 100% of ad size. Do not include crop or registration marks. All fonts must be embedded.
Other acceptable formats:
EPS, TIFF and PSD formats. 300 dpi high resolution CMYK images. (NO RGB or Pantone) InDesign files must be “packaged” and include all images and fonts. Do not apply style attributes to basic fonts such as manually applying bold or italic. Use the actual bold or italic font.
Send via email: Label file “Bay Ad plus Advertiser Name” and send to [email protected].
Post to our FTP: Call your advertising sales representative for directions.
COMMERCIAL WEB OFFSET • 70LB. GLOSSY COVER • 50LB. GLOSSY TEXT
BLEED: 10.5” x 11.5” • TRIM: 10” x 11” • IMAGE AREA: 9.25” x 10.25” Ad sizes:
Full (bleed) 10.5” x 11.5” (image area 9.25” x 10.25”) Full (non-bleed) 9.125” x 10.25”
Half 9.125” x 4.9” (h) or 4.375” x 10.25” (v)
Quarter 4.375” x 4.9”
Two-Page Spread 20.5” x 11.5” (image area 19.25” x 10.25”) or Center Spread NOTE: Do not run copy across gutter, except
when the ad is the center spread, one per issue and at a premium.
Specifications & Mechanical Requirements
Ad Size Open 3X Rate 7X Rate
InteriorFull page $2,495 $2,310 $2,100Half page $1,366 $1,265 $1,150Quarter page $683 $633 $575
PremiumFront cover pages 2, 3, 4 $3,564 $3,300 $3,000Back cover pages 1, 2, 3 $3,326 $3,080 $2,800Back page $4,158 $3,850 $3,500Center spread $5,940 $5,500 $5,000
2016 RETAIL RATES
SPACE/COPY RESERVATION AND PUBLICATION DATES
Issue Space/Copy Reservation Publication Date
February January 11 February 14March February 8 March 13April March 14 April 17 June May 9 June 12 August July 11 August 14 October September 5 October 9November October 10 November 13 December November 7 December 11
advertising in bay
Eight times yearly, 63,500 copies of Bay magazine
are printed and distributed, targeting Tampa
Bay’s affluent residents with the market’s highest
disposable income and spending power.
Bay magazine distribution is carefully
selected to maximize reach of
high-income professionals.
Three-quarters of Bay magazine
recipients fall into the Elite and
High Wealth population
segments as defined by
Nielsen PRIZM.
circulation & distribution
PASCO
PINELLAS
HILLSBOROUGH
TARPON SPRINGS
DUNEDIN
CLEARWATER
BEACHES
TAMPA
BRANDON
CITRUS PARKNEW TAMPA
WESLEY CHAPEL
ST. PETERSBURG
34689
34683
34688
34685
34677
34684
3376134698
3469533763
337593376533755
33764
3376033771
3377833774
33770
33773
33776
33772
3377733782
33781
33709 33714
3371333710
33711
33712
33704
33703
33702
33707
33708
33762
33716
33621
33611
33629
3360933606
3360233605
33603
33604
3361033615
33635
33626
33556
33558
33624
33625
3363433614
33618
33613
33612
33617
33548
33549
33559
33647
33637
33592
3352733584
33619
33510
33511
33594
33596
33578
33569
33534
33579
33573
33572
33570
33547
33607
33616
33756
33767
33786
33785
33706
33715
33705
33701
34655
34638
34637
34639
3354433545
33543
395
678
125
36
579
523
250460
1113
805 246
341
179
545
673
343
373
244
50
554
1019
257
182
246
16
703
127
142
835
270
353
255447
146
629
940 75
1538
518
1445
1099
940 350
1233
492
433
1854
118
333
935
568
265
1233
235
576
7021919
2085
1195
1490
673922
1191
1560
1170
425
380
1027
2881573
684 418
1010
556729
1014 833
398
265
512
201
482
425
95
1023
14541315
514
47
17
7763421174
1555
156284
631
506 186
*Distribution within ZIP code may vary by season.
AUTOMOTIVE727-893-8974
CLEARWATER 727-445-4188
HERNANDO 352-848-1444
NATIONAL727-893-8249
PASCO 727-869-6219
REAL ESTATE 727-893-8619
RIVERVIEW 813-661-2425
ST. PETERSBURG RETAIL727-893-8569
TAMPA 813-226-3318
TOLL-FREE800-333-7505 ext. 8535
contacts