Field Survey Presentation (2)

8/2/2019 Field Survey Presentation (2)

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A STUDY ON STUDENTS

ATTITUDE IN SELECTING

B-SCHOOL

Under the Guidance of

Dr.Vijila E Kennedy, MBA., Ph.D.,

RVS Institute of Management Studies and Research,

Coimbatore


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ATTITUDE

Individual's prevailing tendency to respond

favorably or unfavorably to an object

Complex mental state involving beliefs andfeelings

Two types : Positive & Negative attitudes


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INFLUENCING FACTORS OF CHOOSING THE INSTITUTION

University recognition. Placement opportunities. Syllabus. Infrastructure. Hostel facilities. Location of the college. Ranking of the college.

INFLUENCERS OF STUDENTS TO CHOOSE MBA

Parents Teachers Friends

Advertisements


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OBJECTIVES OF THE STUDY

1. To rank the MBA offering colleges in coimbatorebased on institutional factors .

2. To identify the institutional factors influencingstudents attitude in selecting college.

3. To find the influencing factors who make students to

select the college.

4. To understand the reason for opting MBA.


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METHODOLOGY OF THE STUDY

1. Research Design-Descriptive research design

2. Primary Data Questionnaire

3. Secondary Data Websites, books, college brochure, etc.

4. Sampling Technique Convenience sampling method

5. Universe of the Study - The prospective students who wish to pursue MBAprogramme

6. Sample Size 220 from TN & 260 from KL.

7. Statistical Tools Used Simple Percentage Method, Weighted AverageMethod & Chi Square


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ANALYSIS AND

INTERPRETATION


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Sl.

No. Gender% of Respondents in

TN

% of Respondents in

Kerala

1 Male 79.157.7

2 Female 20.942.3

Total 100100

Distribution of Respondents Based On Gender


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SI. No. Age (in years)% of Respondents

in TN

% of Respondents in

Kerala

1 Less than18 3.61.2

2 18-19 57.750.4

3 20-21 27.340.0

4 More than21 11.48.4

Total 100100

Distribution of Respondents Based on Age


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SI. No. UG

% of Respondents in

TN

% of Respondents

in Kerala

1 Arts 62.7 38.8

2 Science 34.5 39.2

3 Engineering 1.4 19.6

4 Others 1.4 2.4

Total 100 100

Distribution of Respondents Based on UG Degree

Stream


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Sl.

No. Preferred Mode ofPG Studies% of Respondents

in TN

% of Respondents in

Kerala

1 Regular 93.686.2

2 Distant 6.413.8

Total 100100

RespondentsPreferred Mode of PG Studies.


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Sl.

No. Pursue MBA

% of

Respondents in

TN

% of

Respondents in

Kerala

1 Good Job/ Career 51.8

53.1

2 Attractiveness of the course 5.9

18.4

3 To be an Entrepreneur 40.5

24.6

4 To take care of Family Business 1.8

3.9

Total 100

100

Reasons for Pursuing MBA Program


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Sl. No. Type of Institution

% of

Respondentsin TN

% of

Respondents inKerala

1 Engineering Non- autonomous 9.515.4

2 Engineering- Autonomous 20.912.4

3 Arts & Science Non- autonomous 7.77.0

4 Arts & Science -Autonomous 6.418.8

5 Deemed University 11.8

21.9

6 Stand- alone B-Schools 43.624.5

Total 100100

Preference in the Category of the Institution


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Sl. No. Reason

% of Respondents

in TN

% of Respondents

in Kerala

1 Infrastructure 15.913.9

2 Fees 18.623.0

3 Placement 38.637.3

4 Curriculum 0.512.3

5 Brand Name 20.0

3.9

6 Location 5.04.6

7 Faculty 1.45

Total 100

100

Factors Influencing Choice of Institution


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Si.No Affiliating University

% ofRespondents in

TN

% ofRespondents in

Kerala

1 Bharathiyar university 53.2 18.4

2 Anna university 30.029.6

3 Deemed University 11.8 12.4

4 Avinashilingam University 3.2 --

5 Calicut University -- 10.8

6 MG University -- 20.3

7 Others 1.88.5

Total 100100

Respondents preference of Affiliating University in

Coimbatore & Kerala


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Sl.

No. Influencers

% of

Respondents

in TN

% of respondents

in Kerala

1 Parents 14.1 23.4

2 Friends 36.8 30

3 Relatives 9.5 7.3

4 Class mates 7.3 7.0

5 Seniors 5.57.0

6 Advertisements 18.6 9.6

7 Teachers 5.0 8.4

8 Self/No one 3.2 7.3

Total 100 100

Influencers in Choosing the Institution


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SI.No.Awareness about RVS

IMSR

% of Respondents

in TN

% of Respondents

in Kerala

1 Yes 9536.6

2 No 5

63.4

Total 100

100

Respondents Awareness about RVS IMSR


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Sl. NoLike to Join in

RVS IMSR

% of

Respondents in TN

% of Respondents

in Kerala

1 Yes 67.332.0

2 No 32.767.0

Total 220 100

Respondents Opinion on Whether They Like to Join inRVS IMSR


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SI.

NO.Import

ance

Infrastructure Library Hostel FacilityHostel Mess

Facilities

% of

Respond

ents in

TN

% of

responde

nts in

Kerala

% of

Respond

ents in

TN

% of

respondent

s in Kerala

% of

Responde

nts in TN

% of

responde

nts in

Kerala

% of

Respond

ents in

TN

% of

respond

ents in

Kerala

1 V. High 80.5 53.0 39.1 30.8 42.7 34.7 55.0 45.4

2 High 18.6 30 45.0 44.7 40.5 38.1 33.2 34.7

3 Moderate 0.5 7.7 9.5 13.9 11.4 10.4 8.2 12.7

4 Low 0.5 3.5 4.5 5.3 4.1 10.7 3.2 6.1

5 V. Low 0.0 5.8 1.8 1.1 1.4 6.1 0.5 1.1

Total 100 100 100 100 100 100 100 100

Table Showing the Opinion on Importance of GeneralFacilities


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Chart Showing the Opinions on Importance of General

Facilities

0 10 20 30 40 50 60 70 80 90

% of Respondents in TN% of respondents in Kerala

% of Respondents in TN

% of respondents in Kerala

% of Respondents in TN% of respondents in Kerala

% of Respondents in TN

% of respondents in Kerala

Infrastr

ucture

Library

Hostel

Facility

Hostel

Mess

Facilitie

s

V. Low Low Moderate High V. High


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SI. No

Importa

nce

Fee StructureInstitutional

RankingFaculty

Teaching

Methods

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% ofResp

in

Kerala

1 V. High 58.2 33.1 66.4 58.0 63.6 34.7 39.1 37.4

2 High 38.6 34.7 27.7 19.6 22.7 35.8 48.2 30.8

3 Moderate 2.7 19.2 5.5 13.8 9.1 18.5 10.9 13.2

4 Low 0.5 8.6 0.0 3.8 4.1 6.1 0.5 13.6

5 V. Low 0 4.4 0.5 2.8 0.5 5.3 1.4 6.5

Total 100 100 100 100 100 100 100 100

Table Showing the Opinion on Importance of Institutional Norms


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SI.NoImportanc

e

SyllabusAvailability of

Specialization

Additional

Certificate coursesIndustrial Visits

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp in

Kerala

1 V. High 22.7 20.8 29.5 33.0 21.4 36.1 23.2 35.7

2 High 56.4 48.4 41.4 34.6 22.3 43.0 35.9 39.2

3 Moderate 13.6 23.7 20.0 19.2 41.4 14.2 30.9 16.5

4 Low 5.0 5.1 7.3 8.5 15.0 3.2 9.1 4.5

5 V. Low 2.3 2.0 1.8 4.7 0.0 2.5 0.9 3.1

Total 100 100 100 100 100 100 100 100

Table Showing the Opinion on Importance of Academic Aspects


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SI. No.

Importance

Placement

Opportunities

Previous Placement

Record

Part-Time Job

Opportunities

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of Resp

in Kerala

% of Resp

in TN

% of Resp

in Kerala

1 V. High 70.0 33.8 39.1 30 19.5 20.5

2High

20.0 37.6 48.2 28.0 15.9 14.9

3Moderate

6.4 21.2 10.9 17.3 29.5 30.7

4Low

2.7 3.9 1.8 16.9 10.9 8.7

5V. Low

0.9 3.5 0.0 7.8 24.1 24.2

Total100 100 100 100 100 100

Table Showing the Opinion on Importance of Placement Activities


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SI. No Opinion

Arts & Science EngineeringInstitutions

DeemedUniversities

B-Schools

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp in

Kerala

% of

Resp in

TN

% of

Resp

in

Kerala1 High 15.9 31.5 33.6 47.6 64.5 37.7 90.0 45.6

2 Average 70.0 50.4 63.6 38.1 31.8 41.9 8.6 42.5

3 Low 14.1 18.1 2.7 14.3 3.6 20.4 1.4 11.9

Total 100 100 100 100 100 100 100 100

Table Showing the Opinions on Fee Structure in Various Categories of Institutions


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SI.NO. Name of the College Ranking by TN Resp. Ranking by Kerala Resp.

1 Avinashilingam 13 12

2 CIMAT 10 14

3 DJ Academy 11 7

4 GIM (Guruvayurappan) 8 2

5 GRD IM 3 6

6 GRG School of Management 9 8

7 Happy Valley Business School 12 9

8 Hindusthan 5 5

9 Karpagam 4 4

10 Karunya 6 8

11 KCT Business School 16 16

12 Maharaja 14 11

13 PSG IM 1 1

14 RVS IMSR 2 3

15 SAN Academy 19 17

16 SNR 15 13

17 SNS 17 15

18 Sri Krishna 7 10

19 VLB 18 18

20 Others 20 19

Ranking Based on Quality of Education


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SI. NO. Name of the College Ranking by TN Resp Ranking by Kerala Resp


2 CIMAT 10 11

3 DJ Academy 11 9


5 GRD IM 3 5



8 Hindusthan 5 6

9 Karpagam 4 4

10 Karunya 6 15


12 Maharaja 14 8

13 PSG IM 1 1

14 RVS IMSR 2 3


16 SNR 13 13

17 SNS 15 16

18 Sri Krishna 7 12

19 VLB 17 17

20 Others 19 19

Ranking Based on Infrastructure


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2 CIMAT 12 11

3 DJ Academy 13 14


5 GRD IM 3 5



8 Hindusthan 5 2

9 Karpagam 4 8

10 Karunya 6 12


12 Maharaja 7 6

13 PSG IM 1 1

14 RVS IMSR 2 4


16 SNR 14 15

17 SNS 16 17

18 Sri Krishna 8 13

19 VLB 18 18

20 Others 20 20

Ranking Based on Fee Structure


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SI. NO. Name of the College Ranking by TN Resp Ranking by Kerala Resp.


2 CIMAT 11 8

3 DJ Academy 12 15


5 GRD IM 3 5



8 Hindusthan 5 7

9 Karpagam 4 2

10 Karunya 6 14


12 Maharaja 15 11

13 PSG IM 1 3

14 RVS IMSR 2 4


16 SNR 14 13

17 SNS 16 9

18 Sri Krishna 7 10

19 VLB 17 17

20 Others 20 19

Ranking Based on Faculty


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2 CIMAT 11 10

3 DJ Academy 12 14


5 GRD IM 3 9



8 Hindusthan 5 3

9 Karpagam 4 4

10 Karunya 6 19


12 Maharaja 14 5

13 PSG IM 1 1

14 RVS IMSR 2 11


16 SNR 15 16

17 SNS 16 12

18 Sri Krishna 7 13

19 VLB 18 18

20 Others 20 20

Ranking Based on Placement Opportunity


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2 CIMAT 10 10

3 DJ Academy 11 11


5 GRD IM 3 8



8 Hindusthan 5 3

9 Karpagam 4 4

10 Karunya 6 15


12 Maharaja 15 5

13 PSG IM 1 1

14 RVS IMSR 2 14


16 SNR 14 17

17 SNS 17 16

18 Sri Krishna 7 9

19 VLB 18 18

20 Others 20 20

Ranking Based on Curriculum


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2 CIMAT 11 10

3 DJ Academy 12 13


5 GRD IM 3 6



8 Hindusthan 55

9 Karpagam 4 4

10 Karunya 6 17


12 Maharaja 14 8

13 PSG IM 1 1

14 RVS IMSR 2 7


16 SNR 15 16

17 SNS 16 15

18 Sri Krishna 7 11

19 VLB 19 18

20 Others 20 19

Ranking Based on Brand Name


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SI. NO. Name of the College Ranking by TN Resp. Ranking by KeralaResp.


2 CIMAT 1011

3 DJ Academy 11 13

4 GIM (Guruvayurappan) 95

5 GRD IM 3 8

6 GRG School of Management 86

7 Happy Valley Business School 124

8 Hindusthan 5 1

9 Karpagam 43

10 Karunya 6 17

11 KCT Business School 1716

12 Maharaja 13 12

13 PSG IM 12

14 RVS IMSR 2 7


16 SNR 1511

17 SNS 16 15

18 Sri Krishna 79

19 VLB 18 14

20 Others 20 19

Ranking Based on Location


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SI.No. Age

(in yrs)

Very

Important

Important Some

Important

Less

Important

Not

Important

Total

1 Below 18 8 0 0 0 0 8

2 18-19 105 21 0 1 0 127

3 20-21 50 10 0 0 0 60

4 Above 21 14 10 1 0 0 25

Total 177 41 1 1 0 220

ASSOCIATION BETWEEN AGE OF THE RESPONDENTS AND OPINION ON

INFRASTRUCTURE

Ho: There is no relationship between Age of the respondents and Opinion on

Infrastructure among the - Coimbatore Respondents & - Kerala respondents

SI.No.Age

(in yrs)High Moderate Some Low None Total

1 Below 18 2 0 0 0 1 3

2 18-19 68 39 13 6 5 1313 20-21 55 33 6 2 8 104

4 Above 21 13 6 1 1 1 22

5 Total 138 78 20 9 15 260

CV= 18.9TV= 21.02DF= (C-1) (R-1)

= (5-1) (4-1)= 12

Null Hypothesisaccepted

CV=10.1TV=21.026DF= (4-1) (5-1)

= 12NullHypothesisaccepted

ASSOCIATION OF UG STREAM WITH OPINION ON TEACHING METHODS


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SI.No. UGStream VeryImporta

nt

Important SomeImporta

nt

LessImporta

nt

NotImporta

nt

Total

1 Arts 49 80 6 0 5 138

2 Science 34 21 18 1 2 76

3 Engineeri

ng

1 2 0 0 0 3

4 Others 2 1 0 0 0 3

Total 86 104 24 1 7 220

ASSOCIATION OF UG STREAM WITH OPINION ON TEACHING METHODS

AMONG THE COIMBATORE RESPONDENTS

Ho: There is no relationship between UG Stream of the respondents and Opinion on Teaching

Techniques among - Coimbatore & Kerala Respondents.

SI. No. UG Stream High Moderate Some Low None Total

1 Arts 37 35 14 6 9 101

2 Science 40 30 13 15 5 103

3

Engineering

19 14 4 14 0 51

4 Others 1 1 3 0 0 5

5 Total 97 80 34 35 14 260

CV= 31.3TV= 21.02DF= (C-1) (R-1)

= (5-1) (4-1)= 12

Null Hypothesis- Rejected

CV=28.8TV=21.026DF= (4-1) (5-1)

= 12Null Hypothesis- Rejected

Association of Gender with Opinion on Dress Code among the Coimbatore Respondents


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SI.No. Gender Very

Important

Important Some

Important

Less

Important

Not

Important

Total

1 Male 36 36 84 15 3 174

2 Female 14 10 20 1 1 46

Total 50 46 104 16 4 220

Association of Gender with Opinion on Dress Code among the Coimbatore Respondents

Ho: There is no relationship between Gender of the respondents and Opinion

on Dress code among -Coimbatore Respondents & Kerala Respondents.

SI.No.Gender High Moderate Some Low None Total

1Male

44 38 35 16 17 150

2Female

43 37 12 8 10 110

3 Total 87 75 47 24 27 260

CV= 3.8

TV= 9.48DF= (C-1) (R-1)

= (5-1) (2-1)= 4

Null hypothesis -Accepted

CV=9.8TV=9.488DF= (C-1) (R-1)

= (5-1) (2-1)= 4

Null hypothesis -Rejected


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FINDINGS,CONCLUSIONS &

SUGGESTIONS


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FINDINGS PSG Institute of Management Studies is holding the first place based

on the responses of TN respondents and Kerala respondents.

RVS Institute of Management Studies and Research ranked second

based on the responses of the TN respondents.

And Guruvayurappan Institute of Management studies is given secondrank by the Kerala respondents.

Some aspects like Location, Fee structure, Faculty strength and Brandname Hindustan institution, Karpagam institution, Happy valley B-School are given second rank by the Kerala respondents.


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FINDINGS - Contd..

Infrastructure facility of the institution is given a very high importance(80.5%) by TN students.

Institutional Ranking is also given very high importance by both TNand Kerala students.

A very high importance is given to placements (70%) as well as Faculty(63.6%) by TN students.

Fee structure is a very high influencing factor (58.2%) for TN studentswhile it is slightly lower among Kerala students (33.1%).


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FINDINGS - Contd.. Friends influence the UG students in choosing the institutions for

MBA program.

Majority of the respondents i.e.,51.8% in Coimbatore and 53.1% inKerala, wish to pursue MBA program for getting good job.


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CONCLUSION Infrastructural facility, Institutional ranking, Fee structure, Placements

Opportunities, Previous Placement records, Affiliation to the university,Good faculty, Location of the institution etc.. Are the major influencingfactors of the attitude of the students in choosing B-Schools.

Friends opinion is the major influencing factor in determining theselection of college.

TN respondents perceive that fee structure is high in stand-alone B

Schools and Deemed Universities.

Kerala students perceive that the fee structures of Engineering colleges arehigh.


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Contd.. On the basis of educational quality, Infrastructure, fee structure,

Faculty, Placement Opportunities, Curriculum, Brand name andLocation:

1. PSG Institute of Management Studies - first place

2. RVS Institute of Management Studies and research - secondby TN respondents.

3. Guruvayurappan Institute of Management studies - secondrank by the Kerala respondents


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Suggestions Equipped Infrastructure

Updated Curriculum

Placement Opportunities & Rich placement drives

Attractive and Affordable Fee structure

Improved Teaching methods

MoU between Industry and Infrastructure

Enhancing Soft skills of students

Modernization of Advertisements

Word by Mouth marketing

Residential MBA programs can be adopted if favorable.


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Thank You!Presented By:1. Ajith Rajan (102MB001)

2. Ajo Francis (102MB002)

3. Akhil Janardhanan (102MB003)

4. Alias .P.Jacob (102MB004)

5. Amal Raveendran (102MB005)6. Anand.P (102MB006)

7. Anish.K.Mathew (102MB007)

8. Anitha.D (102MB008)

9. Anjitha.V (102MB009)

10. Anoop.S (102MB010)11. Antony Jude (102MB011)

12. Arjun Karunakaran (102MB012)

Field Survey Presentation (2)

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