Feedsy Webinar August 2015
65
Streamlining Client Communications http://feedsy.info/
Transcript of Feedsy Webinar August 2015
Streamlining Client
Communications
http://feedsy.info/
Steve HolmesSales and Marketing
http://feedsy.info/http://shmarketingdesign.com/http://shmarketingdesign.com/
http://shmarketingdesign.com/
Agenda
Why & HowChannelsSocialContent
How Much Time?A SolutionTakeawaysQuestionsSpecial Offer
Why?
Client AttractionClient Attraction
Client Conversion
Client Retention
Client Referrals
How?
Media has changed
But the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
One-To-OneBut the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
But the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
One-To-ManyBut the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
0% 10% 20% 30% 40% 50%
Email Newsletters
Digital/Social Media
Printed Newsletters
Printed Info Packs
Webinars
One-to-Many CommsActual % vs Preferred %
Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
Preferred v Actual One to Many Digital/Social
Figure 44
0% 2% 4% 6% 8% 10%
Apps !
!Podcasts (Audio)
Videos (Youtube)
Blogs
Digital/SM CommsActual % vs Preferred %
Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
More Channels = More Satisfaction
1 2 3 4 5 6 7 8+
6.97.9
8.5 8.9 9.1 9.3 9.4 9.5
Number of communication channels
Client satisfaction with adviser
Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
94%Internet
Penetrationin Australia
internetworldstats.com
But the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
But the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
But the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
44%ONLINE
Reuters Institute Digital News Report 2015
0% 10% 20% 30% 40% 50% 60%
JapanGermany
FranceUK
USAItaly
SpainFinlandIreland
DenmarkAustralia
Smartphone News Use% of Population
Which, if any, of the following devices have you used to access news in the last week?
Reuters Institute Digital News Report 2015
emailclientmarketshare.com
Mobile
Mobile
Mobile
Some Mobile
But the picture is not the same in all countries. TV viewing in Germany has hardly been a�ected; indeed it remains strong even with the young – 58% of under-35s still watch a scheduled programme or bulletin – while social media growth is less pronounced (see chart above). In Denmark we don’t see online’s strength significantly a�ecting TV; though print is down, online is up, and social media have become a major part of the equation.
Weekly access is only one part of the picture. We also track the value of di�erent news sources and again we see that TV news comes out even more strongly as the most important source
of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, Italy, France, Spain, and Australia.
France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media. But these averages hide even more stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
VALUE OF DIFFERENT NEWS SOURCES We have also broken down – for the first time this year– the concept of value into a number of dimensions, including speed, serendipity, and accuracy. Once again TV comes out strongest for accuracy, even if you take into account the fact that it is the most widely used news medium in most countries (see chart overleaf).
Even social media users value TV most for accuracy and reliability – and by some margin. Only 12% of these say social media is best for accuracy, compared with 37% for TV.
Social media are not seen as a destination for accurate and reliable journalism but more as a way of getting access to it.
See section 2.1 Sources of News, p. 52.
slide 12
MAIN SOURCE OF NEWS BY COUNTRY
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 106
911 12
5
12
53 7
14
8 4 108
5 69
7
14
29
23
33 34
44
38 38
4341 42
4446
58
5349 49
4341 41 40
37 3735
30
FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance
Social
Printed newspapers
Online (incl. social media)
TV
0%
10%
20%
30%
40%
50%
60%
70%
5 53
10 1012
69
11
5
12
53 7
14
8 46
108
59
7
14
29
23
33 34
4441
38 38
43 4244
46
58
5349 49
43
3741 41 40
3735
30
Social
Printed newspapers
Online (incl. social media)
TV
FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance
slide 13
MAIN SOURCE OF NEWS BY AGE
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
YOUNGER / OLDER
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used a source of news in the last week All = 23155.
0%
20%
40%
60%
80%
100%
22
3 10 12
54
33
58 8
4944
8 9 8
37
54
137
6
31
60
21
5 6
27
TVPrintRadio Social MediaOnline
55+
45-54
35-44
25-34
18-24
DIGITAL NEWS REPORT 2015 10 11/
0% 10% 20% 30% 40% 50% 60% 70%
14m13.8m
5m3.6m
2.8m60k
Australian Social Media Users Total and % of Population
socialmedianews.com.au/social-media-statistics-australia-may-2015/
SocialMedia
Which is best for us?How should we engage?What should we say?What should we share?Are we being Compliant?How much time do we need?
Them Engaging
Their Content
You Engaging
Your Content
Less time here
More time here
Social Media Activity
Content
GiveGiveGiveGiveAskGary Vaynerchuk
80/20
YourInterests
TheirInterests
SweetSpot
It’s not all about YOU
BusinessLifestyle
TechnologyWorld
ScienceTravel
EnvironmentEntertainment
SportFeedsy’s weekly content (average)
15per week
NOT YOU
Lead them to youYour
(Licensed) Content Email
App
Social
Blog
Website
How Much Time?
?
Curate Create Send
Content
Minutes (Heavy, Non-Feedsy)
Social
Share Engage
20per week
40per month
20per week
10per day
20per month
Review Create Send
Content
Minutes (Heavy, Feedsy)
Social
Share Engage
10per week
40per month
20per week
10per day
0per month
Review Create Send
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Minutes (Light, Feedsy)
Social
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0per week
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M O N 27 T U E 28Engage withSocial Media
1 0 M I N U T E S
W E D 29 T H U 30 F R I 31 S AT 1Share on
Social Media
1 0 M I N U T E S
S U N 2
M O N 3 W E D 5 T H U 6 F R I 7 S AT 8Share on
Social Media
1 0 M I N U T E S
S U N 9
M O N 10 T U E 11Engage withSocial Media
1 0 M I N U T E S
W E D 12 T H U 13 F R I 14 S AT 15Share on
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1 0 M I N U T E S
S U N 16
M O N 17 T U E 18Engage withSocial Media
1 0 M I N U T E S
W E D 19 T H U 20 F R I 21 S AT 22Share on
Social Media
1 0 M I N U T E S
S U N 23
M O N 24 T U E 25Engage withSocial Media
1 0 M I N U T E S
W E D 26 F R I 28 S AT 29Share on
Social Media
1 0 M I N U T E S
S U N 30
Communications PlannerShare and Engage on Social Media App and Blog Auto-Published
Email Auto-Published
T U E 4Engage withSocial Media
1 0 M I N U T E S
Streamline Social Media sharing
with scheduling
Pages
A Solution
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says. Compounding the disconnect is that many people underestimate their
updated every so often, lump white-collar and blue-collar workers together and are out of date when published.
However, research by Mercer released in August shows a white-collar male retiring at the age of 65 today has a 50 per cent chance of living to 88. White-collar women have a 50 per cent chance of living to 91. These are the mortality
workers.
The latest Mercer survey results come as the government tightens access to the age pension. The Abbott government has further increased the qualifying
temporary freeze on the superannuation guarantee. The guarantee will stay at 9.5 per cent for seven years, before resuming its rise to 12 per cent.
There is also a real possibility that the superannuation preservation age, the age at which people can access their super savings, will eventually rise, to maintain
would imply a preservation age of 65.
Quay Credit Union website.com.au
1300 426 728 0400 000 000 [email protected]
1300 426 728 [email protected]
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See these stories and more online at news.xpertprofessionals.com
B
News Update | March 2015
Golden years not so goldenRetirees are living longer, yet many have their retirement saving plans derailed by redundancy or illness, writes John Collett.
The retirement years of many people are not as golden as is commonly believed, with 40 per cent of retirees saying they have been forced into
reality of retirement. Most people are retiring close to the age of 60, with only 3 per cent retiring at 70 or older.
That is despite older people saying they want to work longer.
‘‘Our research shows uncontrollable triggers can derail the best-laid plans for retirement,’’ says David Anderson, Mercer’s managing director.
more years to fund in retirement and fewer working years to save for it.
their previous occupations, it is well known that those in some occupations are hit particularly hard by enforced early retirement.
was released earlier this year, showed those working in community and personal services, clerical and administrative roles, sales, and as labourers are up to 50 per cent more likely to retire before the age of 60 than professional workers.
Golden years not so golden
8 Practical Tips to Add Value to Your Home
Why didn’t I think of that?
Turn Facebook into a revenue stream
Australian dollar jumps
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Coming in 2015
Print News
Content + ChannelsSending
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5Takeaways
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Attract? Convert? Retain? Refer?Resources.Streamline (set-up and action).Commit (regular).
2. Customer Insight
What do they value?Best channels?Preferred frequency?
3. Customer Details
Is your database up to date?Especially email addresses!
4. Social Media
Start by being more social.Join conversations.Be yourself - be real.Add value but don’t oversell.
5. Content
Spend less time creating and distributing it.Spend more time starting conversations with it.
“Do or do not.There is no try.”
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