Campaign optimization webinar, August 29, 2015
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Webinar: The Definitive Guide to CPI Campaign Set-up and Optimization
Transcript of Campaign optimization webinar, August 29, 2015
Webinar: The Definitive Guide to CPI
Campaign Set-up and Optimization
•2,5 Words about the Appnext platform•Milestones of the Campaign Set up•Appnext Optimization Pillars•Tips and Recommendations•Q&A
Agenda
About Us
Appnext is a leading monetization and distribution platform exclusively dedicated to growing mobile businesses by promoting apps.
100% Self-Serve Platform Programmatic CPI Bidding
25,000 380 Million 12 Billion 180 Developers Unique Users App Requests Countries Monthly
Appnext GEO Distribution 2015 Installs
Where your apps will be promoted
Go Launcher
Optimal Campaign
Set-Up
Optimal Campaign Set-up
• Choosing an app• RON vs. Direct-Buy Campaigns• GEO targeting• Creative & Messages• Tracking
• Appnext Tracking• 3rd party
• Testing and activation
Campaign
Optimization Pillars
Optimizing by:
Geo Creative Publishers Post install events Video Creative
Optimizing by GEO
Optimization
! Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up Bigger picture with no noise Localization Leverage
! Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up Bigger picture with no noise Localization Leverage
Global vs. Local Campaign performance and KPIs
Optimizing by GEO
Optimization
Creative & Messages
! Run up to 3 creatives per campaign
! Strive to localize for the campaign GEO
Image creative evolution
Optimization
Video Ad unit
! The highest quality of users
! The highest user experience
Optimization | In the near future
Publisher Management
! Publisher Relevance: App category targeting
Optimization
! Publisher Relevance: App category targeting
! Optimal CPI bids – your current position per publisher
Optimization Publisher Management
! Publisher Relevance: App category targeting
! Manage by individual performance
! Optimal CPI bids – your current position per publisher
Optimization Publisher Management
Optimization
! Publisher Relevance: App category targeting
! Manage by individual performance
! Optimal CPI bids – your current position per publisher
! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach
Publisher Management
Network campaign
with all publishersand the competitive rate
Stage ITIP: remember
to add publishers along
the time
Stage II
Direct-Buy campaignwith white list publishers
And the highest rate
Network campaignWith all publishers - in order
to get the new ones
TIP: remember to exclude publishers
along the time
! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach
Optimization Publisher Management
! Publisher Relevance: App category targeting
! Manage by individual performance
! Optimal CPI bids – your current position per publisher
! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach
Optimization Publisher Management
! Keep track of your best users – quality assessment per publisher
! Easy integration - http://wiki.appnext.com/hc/en-us/articles/203768901-Reporting-Post-Install-Events-to-Appnext
! Add a few post install events in order to get a full picture of your users
Optimization Post Install events
Publisher Management: Direct-Buys and Exclusion
Case Study | Action items Optimization
Case Study | Results
Creative 1 Creative 2 Creative 3 Creative 4 Creative 5-40
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Creative
9/5/15 10/5/15 11/5/15 12/5/15 13/5/15 14/5/15 15/5/15 16/5/15 17/5/15 18/5/15 19/5/15 20/5/15 21/5/15 22/5/15 23/5/15 24/5/150
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Installs
Optimization
By Date
Reports
By Country
By App
By Creative
What we believe in
