Founder & President @AsifRKhan or @TheLBMA on twitter

www.TheLBMA.com

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation

at the intersection of people, places and media.

We live at the intersection of: PEOPLE, PLACES & MEDIA

Formed in 2010, 500+ members with chapters in:

Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore

Source: TNS/Kanter Group

We Are Driven By Smartphones

Source: TNS/Kanter Group

Why Location?

Response To The Check-in

Different Strokes For Different Folks

• 95% of SmartPhone owners look for location information

• Half of them receive location-specific offers

• Today 114M use check-in services, in 2014 1.4B

• In 2011 48M people accessed maps on their mobile phone

Location Services Are On The Rise

Source: LBMA/Forrester

• Annual Income of $105,000

• 49% Have A College Degree

• 21% Have A Post-Graduate Degree

Who’s Using Location Services?

Source: LBMA/Forrester

The Challenge For Marketers

Deals Are Indeed Important

But Not Unless It’s Right For You

Connecting Location To Loyalty

Scavenger Hunt Anyone?

Location-Based Storytelling

Birds Of A Feather

• Magic Places

• NFC = BUMP

• Unlock Levels

• Local Leaderboards

Billboard + Mobile App

Billboard + Mobile App

Connecting Content & Location

Think Augmented Reality

Creating New Inventory

Your Home Is A Location Too

Play That Beat Mr. D.J.

Location Is About Data

Gamifying The Kiosk/Vending Machine

Take The Message To The People

Bridging Social & Location

Key Takeaways •  A place is wherever you are right now

•  Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.

•  LBM is not only about mobile, but the integration of media around places

ASIF R. KHAN - Founder & President ASIF@THELBMA.COM @AsifRKhan or @TheLBMA