Fedrigoni final boards
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_ We have created a range of products which will showcase Fedrigoni’s wide range of high-end stock, while again showing how versatile the papers are that they offer. We will do this by generating an innovative approach to this brief by linking right back to Fedrigoni’s Italian origins with arguably Italy’s most famous food, the pizza. _ The hand crafted paper pizza will be delivered to the target audience in the form of direct delivery. This ensures that the target market is directly involved with Fedrigoni and the product. The use of this technique will kill the misconception that Fedrigoni is unaffordable by linking it with the pizza which is 100% affordable. 01 Another tasty design by Sebatian Needler & Andy Foster.
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Fedrigoni final boards
Transcript of Fedrigoni final boards
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We have created a range of products which will showcase Fedrigoni’s wide range of high-end stock, while again showing how versatile the papers are that they offer. We will do this by generating an innovative approach to this brief by linking right back to Fedrigoni’s Italian origins with arguably Italy’s most famous food, the pizza.
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The hand crafted paper pizza will be delivered to the target audience in the form of direct delivery. This ensures that the target market is directly involved with Fedrigoni and the product. The use of this technique will kill the misconception that Fedrigoni is unaffordable by linking it with the pizza which is 100% affordable.
01 Another tasty design by Sebatian Needler & Andy Foster.
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The toppings we have created are based on the most popular choices according to the public.
These toppings are made using a range of different stocks to showcase the range that is on offer from Fedrigoni. This innovative idea moves away from the traditional sample swatch book. Communicating this information in a relaxed, creative manor.
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Spicy Green Jalapeños
Verde Intenso 200gsm
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Glazed Porcini Mushrooms
Paglierino 200gsm
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San Marzano Tomatoes
Cherry 150gsm
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Crisp Green Peppers
Bitter Green 150gsm
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Rich Smoked Pepperoni
Rosso 150gsm
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Matured Italian Parma Ham
E43 Laser Rame
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Fresh Italian Boschetto Cheese
Aurum 200gsm _
Smooth Classic Tomato Sauce
Lampone 250gsm
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Stone Baked Pizza Base
Old mill Bianco 350gsm
02Another tasty design by Sebatian Needler & Andy Foster.
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Deliverables
The range of products we have created consist of:
The hand crafted paper pizza The publication
The pizza box to protect and for delivery purposes
03 Another tasty design by Sebatian Needler & Andy Foster.
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The publication is designed to work as a swatch book in a much more creative way.
The design is inspired by traditional Italian cuisine and recipe books.
We have made Fedrigoni papers sound as delicious as the publics favourite toppings
“Our luxury smooth,uncoated 250gsm Lampone tomato sauce is made with fresh tomatoes from the fields of Verona Italy”
However the main concept behind the publication is to engage the target audience and get them involved by creating their own Fedrigoni pizza “creating the taste of Italy” using the net designs that are provided within the publication.
Another tasty design by Sebatian Needler & Andy Foster.04
