How to feed the content monster: tips, tactics, tools.

9/02/2015

By Cristina Palmiotto and Stéphanie Desmet

FRIDAY SESSION #72

@Cleverwood

#FridaySession

Content?

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You said content?

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Yes, I said content!

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«Content is in the air»

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Never met him?

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Tell me about you

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Who considers him/her self

a content creator?

Creation or curation, that is the question

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«In the beginning, God created the heaven»

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«Please connect your charger»

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Content curation: don’t push that button

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Curation creates new meaning

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Discern

Select

Add value

Give a perspective

Provide a guidance

Curation wants YOU!

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3) organize:

tags, categories, stories

2) verify if the content

fits

the brand (values,

stories)

and the audience

4) provide context:

link with brand values

and stories

5) illustrate:

any visual means

that convey the

meaning

6) share:

multi-channel

approach

1) find sources and content:

tools

7) analyze:

measure the

success of your

content

A match in the heaven!

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A match in the heaven!

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Beyond creation and curation

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Right content + Right audience + Right step

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Re-purposing FAS

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FRIDAY SESSION

Mailchimp

Slides

Session

Pictures

Videos

Blogposts

Social media messages

Slideshare

blueKiwi

Client offer

Spin-off FAS

Smile, you are on camera!

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Digital content tools

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Discover content

“I want to publish

something, but I have

no content!”

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Discover content

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Content from third party Own content

Applicable for

Discover content

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Scoop.it Feedly Prismatic Paper.li

Discover content

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• Suggestions

• No need to add anything

• But… only a limited amount of topics

Discover content

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Topics

Suggested

article

Publish content

“I have my content,

but how can I publish

and schedule it?”

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Publish content

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Content from third party Own content

Applicable for

Publish content

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Hootsuite SproutsocialBufferApp Viralheat

Publish content

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• Publish and schedule on Twitter, Facebook, LinkedIn and Google+.• Free

Publish content

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Different

channels

Publish or

schedule

content

Promote content

“I have published my

content. Can I use it

again in a different way

to gain more views and

engagement?”

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Promote content

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Content from third party Own content

Applicable for

Promote content

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Mailchimp Slideshare

Promote content

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• Add own content to your newsletters

• Press releases

Promote content

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• Tell your story with slides

• Can be embedded on Twitter

Promote content

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In only 3

slides!

Organize content

“What about

tomorrow?”

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Organize content

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Content from third party Own content

Applicable for

Organize content

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Google Docs Marketing.aiCoSchedule Divvy HQ

Organize content

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• Can be collaborative

• Easy to use

• Free

• Supports Excel

Organize content

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Topic 1

Topic 2

Date

Special content tools

“I want something

different!”

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Organize content

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Canva PowtoonWordle Piktochart

Organize content

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Canva

Organize content

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Wordle

Organize content

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Powtoon

Organize content

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Piktochart

Thank you!

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