A FREE eBook by Keith Keller & Nicholla Henderson Hall

CRACK

THE

TWITTER

CODE

Promote Yourself & Your Products Using Twitter

TABLE OF CONTENTS

1. WHY TWITTER

2. LAYING THE FOUNDATION

3. GETTING STARTED ON TWITTER

(A 5 POINT PLAN)

4. GOING DEEPER

5. SCHEDULING YOUR TWEETS

6. GOING GLOBAL

7. TWITTER CHATS

8. SOCIAL MEDIA INFLUENCE

9. BRINGING IT ALL TOGETHER

10. WHAT NEXT?

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Keith Keller

The Global Twitter Marketing Specialist

Keith Keller is now well known internationally as;

"The Global Twitter Marketing Specialist" He has appeared on numerous radio shows, teleseminars, webinars & Google hangouts across the US & Canada, UK & Europe, as well as Australasia. In addition, Keith offers "One On One" coaching about Twitter Marketing to clients around the world via SKYPE and now has an ever growing list of Social Media training products available.

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Nicholla Henderson Hall Connecting Communities one person at a time.

Nicholla loves to meet people. She has been raised as an expat since she was a baby, United Arab Emirates. She uses her skills as a listener

and a questioner to create her podcast show and help people with their own communities.

Podcast Show

www.thelearningcurvepodcast.com

(interviews and conversations)

#TheLearningCurvePodcast

#AbuDhabiChat

Her own personal website is in production.

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Free MP3 Series Available www.SoundCloud.com/CrackTheTwitterCode

CHAPTER ONE

Why Twitter?

www.Twitter.com/KeithKeller www.Twitter.com/NickH2

Why Twitter?

When there is so many others to choose from

• Twitter already has at least 6 “MAJOR” competitors

Facebook – Instagram – Pinterest – Google Plus – You Tube – LinkedIn

• The “GLOBAL” Numbers (645 Million Accounts Worldwide)

• 270 Million “ACTIVE” Users Every Month

• Twitter Is Not Facebook (or any of the others either)

• Twitter Is “The Information Network”

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

CHAPTER TWO

Laying

The

Foundations

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Laying The Foundations

Getting Your Story Straight

• The importance of a “HOME BASE”

• The Importance of having a blog

Tumblr

Blogger

Wordpress (.org)

• The Importance of your “FREE TEASER”

www.twitter.com/keithKeller www.twitter.com/NickH2

CHAPTER THREE

Getting

Started

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Getting Started

• Be a resource not a salesperson. Twitter is about sharing information and resources NOT selling ‘stuff’. This may sound “Counter Intuitive” but it is the essence of Social Media marketing.

• Write a strong bio that will inspire potential clients and joint venture partners to follow you.

• Add a photo. There is significant evidence to prove that people who do this get more followers and retweets.

• Remember the 80/20 Rule – It’s not all about you. 4 out of 5 tweets should be of value to your followers and not sales related.

Only 1 out of every 5 tweets should be a sales related message. • SHARE - SHARE – SHARE (This is Twitter101). Share great articles and

interact with your followers…this is the essence of how Twitter works.

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

CHAPTER FOUR

Going

Deeper

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Going Deeper

Where The Rubber Hits The Road!!

• How do I get more followers?

“The best way to have friends is to be one”

• How to discover prominent people on Twitter and follow them

www.WeFollow.com

• How to measuring Your Tweet Reach www.TweetReach.com

www.Twitter.com/KeithKeller www.Twitter.com/NickH2

CHAPTER FIVE

Scheduling

Your

Tweets

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Scheduling Your Tweets

POWER TIMES TO TWEET & COOL SITES TO TRY

(8am – 1pm – 4pm – 8pm)

www.BufferApp.com

www.HootSuite.com

www.Gremln.com

www.Tweriod.com

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

CHAPTER SIX

Going

Global

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Going Global

(#) Hashtags

HASHTAGS (The Magic Ingredient On Twitter)

(1) POWER WORDS

#Business #Success #Inspiration (etc)

(2) CREATE YOUR OWN HASHTAG

#TheLearningCurvePodcast #OverwhelmMustStop

(3) TRENDING TOPICS

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

CHAPTER SEVEN

Twitter

Chats

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

Twitter Chats

www.TWUBS.com

(Branded Twitter Chats)

www.TweetChat.com

Real Time Twitter Chats (Tweet Chats)

www.TChat.io

(Super Fast Real Time Chatting)

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

CHAPTER EIGHT

Social

Media

Influence

www.Twitter.com/KeithKeller www.Twitter.com/NickH2

Social Media Influence

….and the power of using “LISTS”

Measuring Your Social Media Influence With “KRED”

www.Kred.com

Organise your followers and friends with “LISTS”

Up To 1000 lists Up To 5000 in each

Potentially up to “5 MILLION” contacts (Very Cool)

www.twitter.com/keithKeller www.twitter.com/NickH2

CHAPTER NINE

Bringing

It All

Together

www.Twitter.com/KeithKeller www.Twitter.com/NickH2

Bringing It All Together

Twitter Marketing in 1 hour a day

(or every few days)

• Check who has followed and/or retweeted you - Thank them and follow them back (20 minutes per session – every day if possible ) • Take the time to follow some cool people with We Follow (etc)

(20 minutes per session – every day if possible) • Spend some time sending out tweets “LIVE” and scheduling some tweets with Buffer (etc) (20 minutes per session – every day if possible)

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2

CHAPTER TEN

What’s Next?

www.Twitter.com/KeithKeller www.Twitter.com/NickH2

Keith is constantly creating new programs

Here are just a few of his latest projects

( Free eBook )

www.KeithKeller.com.au

( Twitter 4 Performers – MP3 series ) www.Twitter4Performers.com

( Crack The Twitter Code – One On One Coaching ) www.CrackTheTwitterCode.com

( Get Found TV – Online Video Series ) www.GetFound.tv

( The Online Masterplan Series – Membership Site )

www.OnlineMasterplanSeries.com

www.Twitter.com/KeithKeller

www.Twitter.com/NickH2