Farm Mechanization in India -Jujhar

8/12/2019 Farm Mechanization in India -Jujhar

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SCOPEOFFARM

MECHANIZATIONININDIA


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APPLICATIONS INTHEMARKET

Combine Harvester

Straw Reaper

Paddy Transplanter

Rotavator

Laser Leveler

M B-Plough/Disc Plough

Happy Seeder

Potato Planter

Potato digger Potato Grader

Sugurcane Planter

Sugarcane Harvester


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COMBINE HARVESTER

Current Acceptance

All India 6000 Industries largely divided into 3 parts

Self Propelled (Estd. Ind. 2500)

95 % Sale in North and east

Selling Cost : 18

24 L

Major player : Preet Agro, Punjab and few more local manufacturerof Punjab, Indian Player is PTL and International player CLASS

Well established in Dry Area

Distribution channel Direct sale from factory in Punjab & Haryana and for rest part through

Exclusive dealers.

Area of Concern ROI as Season is very short especially in North India.


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Tractor Mounted Harvester

o Estimated All India 2000 Industries largely in South Indiaalmost 700-800 in AP

o As per customer perception- Best Suitable with JD 5310

90 % Sale in South and Orissa

Selling Cost : 12-14 Lakhs

Major player : Standard Harvester , Handaya(PB),

Well Suitable for Semi wet Area

o Distribution channel

o Largely through Tractor Dealers

o Area of Concern:o Not Suitable for fully wet Field.

o Low Field Capacity in dry field viz a viz self Propelled.


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TRACK TYPE Estimated all India 1500 Industries out of which 500 in AP

only 90 % Sale in Coastal area of South

Selling Cost : 24 25 Lakhs

Major player :CLASS

Well established in Fully wet area

Distribution channel

Through Exclusive dealers.

Area of Concern:

Cannot Work efficiently in Dry Area

Initial Purchase cost is very high.


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ROTAVATOR

Current Acceptance

Estimated All India 60000 Industry AP alone shaktiman sold 3000

Major sales in Punjab ,Haryana , AP, UP

Selling Cost : 80 - 90 Thousand

Major player :Shaktiman, Field King,Dashmesh Well Established in clayey sandy and loamy soil (Not

suitable for stony land)


Through Exclusive distributors and Tractor dealers.

Area of Concern:

Cannot Work in Stony Lands

Poor service backup by Manufacturer.


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LASERLEVELER

Estimated All India 1000 Industry

Major sales in Punjab ,Haryana , UP and Rajasthan, Bihar

Selling Cost : 3.5- 4.5 Lakhs

Major player :Black Stallion,

Well Established in plane area and soft and irrigated soil.

Distribution channelThrough Exclusive dealers and tractor dealers.

Area of Concern:

Scope in Cooperative societies under Govt. Subsidy, Lead farmers and

Govt.- Agriculture institute


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PADDY TRANPLANTER


Major sales in Punjab ,Haryana , AP and TNT

Selling Cost : Fully automatice-Ride On -9.9 Lacs and Walk

in(Semi automatic)- 2.25 Lacs

Major player :Kabota

M&M, Class are emerging player Distribution channel

Through Exclusive dealers and tractor dealers.

Area of Concern:

High cost

Adoptability by farmers
http://www.alibaba.com/product-gs/390529951/Powered_Rice_Planting_Machine_6_line_.html


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STRAWREAPER


Major sales in Punjab ,Haryana , UP ,Bihar and MP Selling Cost : 2 - 2.5 Lakhs

Major player :Dashmesh, Kartar, KS Malerkotla

Well Established in Dey Area.

Distribution channelDirest Supply from factories,through Exclusive dealers and tractor

dealers also.

Area of Concern:

High HP required- Not affordable for marginal Farmers


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M B-PLOUGH/DISCPLOUGH

Current Scenario

Estimated All India 25000 Industry Major sales in Maharashtra, Karnataka , AP, Gujarat,UP, Bihar

Selling Cost : 50000- 80000 Thoushand

Major player :Local Players only

Well Established in Dry Area Black cotton soil.

Distribution channel Through Local Manufacturers and local distibutors

Area of Concern:

Area specific monopoly of local manufacturers

Quality of the product material . Design of the Disc Curves and angles.


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HAPPYSEEDER

Current Scenario Estimated All India 300 Industry

Major sales in Punjab Haryana

Selling Cost : 120000 (70 K is Govt. Subsidy)

Major player : National Agro, Sehra field, Amar Agro

Well Established for Wheat paddy rotation crops.


Through Local Manufacturers selling through agriculture

cooperatives societies

Area of Concern:Resistance to accept new technology


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POTATOPLANTERPOTATODIGGERPOTATOGRADER

Current Scenario

Estimated All India Semi Automatic Potato Planter Ind.- 2000 Nos

Fully Automatic Potato Planter Ind.- 100 Nos

Semi Automatic Potato Digger Ind.- 5000 Nos

Fully Automatic Potato Digger with Grader Ind.- 20 Nos

Major sales in Punjab Haryana, UP, West Bengal , Maharashtra ,

Himachal Pradesh Selling Cost :

Major player : Khalsa-Meerut, Sehra Field-Jalandhar, National Industry-Ludhiana

Well Established is sandy Soil area.

Distribution channel Through Local direct selling by Potato growers.

Area of Concern:

Poor manufacturing base.

Slow mechanization in this Industry


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SUGARCANE PLANTER& SUGARCANEHARVESTER

Current Scenario Estimated All India

Semi Automatic Sugarcane Planter Industry: 1000 Nos.

Sugarcane Harvester Industry: 15 Nos.

Major sales in Maharashtra, UP, Tamil Nadu.

Selling Cost Sugar Cane planter : 1- 1.4 L Selling Cost Sugar Cane Harvester:22- 30 L

Major player : Khalsa- Meerut and local MaharashtraManufacturers, New Holland.

Well Established for Sugar cane growers/ Big Farmers.

Distribution channelThrough Local Manufacturers

Area of Concern

Sugar cane Planter:- Still Farmer adopting Manual planting

Sugar cane Harvester:- High cost

Farm Mechanization in India -Jujhar

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