Using Facebook In Your

Business [Part 2]

• The most important thing that you MUST do on your

Facebook business page [Practical]

• Fabulous Facebook freebies - hands on with Woobox and

Pagemodo and a look at the wonderful things that they

can do for your Facebook page

• Facebook’s hidden secrets

• Facebook’s built-in analytics: a close up look at Insights

• Using Facebook ads and a Power Editor overview

• Creating your first Facebook ads

• Downloading and using Power Editor

• Running promotional contests on Facebook

• + Tips, resources and techniques to make you a

Facebook pro!

Using Facebook In Your

Business

If you’d like to find out even more about Facebook marketing,

please check out ‘Using Facebook For Business’

http://getbook.at/fb001

You’ll speed things

up a lot online and

with managing

social media in

general if you

switch to Chrome

or Firefox!

In addition, you

have to use Chrome

to access

Facebook’s Power

Editor feature.

Manage the ordering of your menu via the ‘More’ link …

1: Click on ‘Edit’ button in

your personal profile area2: Remove unwanted sections

About,

friends

and

photos

are

locked

2: Change the settings

1: Click on ‘Edit’ button in

your personal profile area

The Ratings and Reviews

feature (where you see the

star rating on the main

Facebook page) is available

when your page is

categorised as a Local

Business and has a physical

address. By default, reviews

and star ratings are

displayed. However, you can

change this setting if you’re

in the Local Business

category and don’t want to

show your ratings and

reviews.

To make sure this feature is enabled, go to the About tab, find the Address section and click

Edit next to the address. You’ll see a map with your address.Check the box next to Show Map,

Check-Ins and Star Ratings on the Page.

Facebook Notes

See: http://paulteague.com/fbnotes

Facebook Notes

See: http://www.wired.com/2015/08/facebook-notes-redesign/

Schedule Posts

Page Roles

Boost A Post

Milestones

Create Events

Create Offers

You can create an offer from the ads create tool for free. If you want to promote

your offer, the amount you pay is based on how many people you want to reach.

You can promote your offer from the ads create tool or Power Editor.

Know the Facebook Cover Photo size …

Featured Likes

Business Apps

See: https://www.facebook.com/search/business/apps

You can get to

the Merge area

from the

General

Settings of

your Facebook

page, or you

can go there

directly

at https://www.f

acebook.com/p

ages/merge/.

Merge duplicate pages without losing Likes …

Fabulous Facebook Freebies

3 x FREE Recommended Tools

There are so many useful tools available on

Facebook for free … here are 3 of my favourites

Contact Me … add an easy contact form for your FB

business page

Pagemodo.com … get a FREE tab and make

something cool

ecwid.com … allows you to create a shop on your

Facebook pages

See: https://www.facebook.com/contactforms

Creating Your Business Page On

Facebook

Creating Your Business Page On

Facebook

Use PageModo.com

to create a free

custom tab

See: http://pagemodeo.com

Creating Your Business Page On

Facebook

See:

http://www.ecwid.com

Creating Your Business Page On

Facebook

See: https://www.facebook.com/help/152652248136178/

Export events and birthdays to your online calendar

FB Hidden Secrets

=> These hidden secrets are simple, free

and highly effective

=> They are underused but very effective

=> Once you know them, you will want to

make use of them!

FB Hidden Secrets

Hidden secret 1

You can – and

should customise

the buttons on

your Facebook

page

http://www.clixeo.com/buttons/

Note: I do not provide support for these!

How to customize Facebook buttons

Hidden secret 2

How to control your Fan Page menus

=> Facebook gives you lots of control over your Fan Page

menus … so once again, you can direct your prospects to the

pages that you want them to see

=>You can rename them and change the order of them

=>You can also change the menu titles of 3rd party apps

Take particular care over the first 3 tabs that show on

your Fan Page as these will naturally get the most

traffic

You can add hidden

firepower to your page

using these apps

Hidden secret 2

Hidden secret 2

Hidden secret 2

Hidden secret 3Stop Ad Tracking

1. Click on the down arrow at the far right of your Facebook page.

http://businessinsider.com

Hidden secret 3

2. Go to the settings

http://businessinsider.com

Hidden secret 33. Click on the Ads button

http://businessinsider.com

Hidden secret 3

4. In each section of Ads, click on the "edit" buttons

http://businessinsider.com

Hidden secret 3

5. Inside the edit

menu, it will show

you how your

Facebook ID is

used in ads that

other people see.

http://businessinsider.com

Create a “Look Back” video of your entire Facebook

history …

See: https://www.facebook.com/lookback

Turning off those

auto-play videos will

also save your data

plan! Open the

Facebook app

> Settings > Videos

and Photos > Auto-

play and slide to

disable Smart Auto-

play, then select Use

Wi-fi Only.

Share a post with

everyone except for

one person …

A word about Facebook stats – and

why they’re so important to you …

• Facebook page insights give you incredible data about

how your page is performing and how effectively you’re

targeting prospects

• You can literally see how many people that you are

engaging with by country/language/location

• You should use this data to refine your Facebook business

page until it’s ‘tweaked and tuned’ to perfection

• The great thing about Facebook’s insights feature is that

they never lie and remove all ‘finger in the wind’

guesswork from your marketing

Facebook Stats

Edgerank is the Facebook equivalent of the Google

Algorithm … it basically determines what shows up on

your news feed … it’s the ‘secret sauce’!

Why is this important? Because if you understand a

little about Edgerank, you can influence what people see

in relation to your business

Like the Google Algorithm nobody knows the exact

formula, but we do know the key components which

influence it

Facebook Stats

(Image taken from Techcrunch.com)

Facebook Stats

How it works …

1) Everything that shows up in a news feed is called an object

2) When people interact with an object (a status update for instance)

Facebook calls that an Edge (a tag or comment for instance)

3) Each Edge has three key components which relate to Facebook’s

algorithm:

- An affinity score between the creator and the person commenting ie how

often you interact

- A weight is given to each Edge … so a comment may have more weight

than a like for instance

- Time is a key factor … how old is the object? The newer, the better

So what does that mean for you?

Facebook Stats

With this knowledge of Edgerank, we can define the best way to use your Facebook

newsfeed …

To get the best out of Facebook you need to:

1) Post content regularly (but not every 5 minutes!)

2) Post fresh and engaging content (test to see what works)

3) Encourage engagement with your Fans (ask questions, seek opinions)

4) Try and get comment and debate going (not just a barrage of content)

5) Use photos and videos (people love these and they are very viral)

Warning!

Don’t become a photo tagging menace! ‘Tag partner’ colleagues by prior agreement

Facebook Stats

Facebook Stats

Facebook Stats

Do Yellow Pages, newspaper and magazine adverts,

leaflets or TV & Radio adverts provide you with the

same information to allow you to track ROI?

If not, why are you still paying for them?

Facebook Ads

Although Facebook

ads are easy to use,

it’s also very easy to

spend lots of money

on them, with few

results.

I recommend further

learning!

A quick word about Facebook ads …

Facebook Ads

• You can create ads on Facebook itself or via Power Editor

• I use Power Editor much of the time

• Power Editor lets me import my email subscribers and target

them

• You must use the Chrome browser to access Power Editor:

https://www.facebook.com/ads/manage/powereditor

• Power Editor gets the newest features first

• You can create custom and lookalike audiences

• It is clunky and not very user friendly – it’s a lot nicer creating

ads in Facebook itself

• The targeting is excellent in Facebook ads

Competitions and Promos

Read the T&Cs … Facebook will

clobber you if you get it wrong, but

they don’t give much help to get it

right!

Competitions and Promos

• Take great care with these!

• Facebook used to be really strict about them, things have got a

lot better recently

• There are four basic types of contests you can run on

Facebook: sweepstakes, essay, photo and video

• One of the biggest rules that Facebook insists on is clearly

stating that Facebook is not sponsoring the giveaway.

• The easiest thing to do is show your rules and guidelines loud

and clear on your contest

• Use a Third-Party App to run the contest – stay safe!

(Source: Adapted from socialmediaexaminer.com)

Competitions and Promos

Need a contest app? Check out these

sites:

• Heyo.com

• WooBox.com

• Shortstack.com

• PageModo.com

• TabSite.com

Use tabsite.com

to make pages and

competitions

Creating Your Business Page On

Facebook

Creating Your Business Page On

Facebook

Free Timeline Contest App

Don’t get ‘hung up’ about the number of ‘likes’ that you

have … always aim for targeted prospects who might

buy from you either now or in the long term

Remember that much of your social media output can be

automated or outsourced … though you should never

substitute automation for high quality interactions with

your business

I don’t believe that you should put all of your eggs in one

basket – remember what happened to MySpace!

Do try Facebook ads (but not promoted posts!) and do

consider learning about Facebook’s Power Editor,

particularly if you have an existing list of subscribers.

Remember at all times!

Facebook is about relationship building NOT sell, sell, sell!

If you’d like to find out even more about Facebook marketing,

please check out ‘Using Facebook For Business’

http://getbook.at/fb001

Access all of the slides from today, as well as

lots of useful URLs and resources, via this link:

http://paulteague.com/fb2authorstream

Next steps …