How To Trick-Out a Facebook Business Page

ByAndrea Kalli

Creating a new Facebook Page

The MOST IMPORTANT first steps you’ll want to give some thought to1) The type of your site

Select the right type of business in the category

The MOST IMPORTANT first steps you’ll want to give some thought to2) The name of your site – use keywords

Creating a custom image to fit the space Facebook gives you

200 x 600 max, create collages, be creative, similar to sidebar banner ads

Get creative. Create collages

Facebook Apps - Static HTML – provides huge opportunities for custom looks, Welcome landing pages, etc

You can add images, videos, audios, links to sites

Custom header image. Welcome greeting. On its

own tab.

Add an opt-in box to capture email addresses for

enewsletters, mailing list, blog subscriptions

Simply copy and paste the html for the webform into a new instance of the Static FBML

app

Can even just use the Boxes tab as a custom Welcome

landing page

Copy and paste from your

website to a new instance of the

Static FBML app will bring over formatting and other elements.

…even shopping cart forms.

To start a new instance of the

Static FBML app, go into Edit page,

locate the app, click the pencil,

click Edit.

Click on Add another FBML box

A new app is created and you can enter your

html or fbml code

Click the “+” to see the new tab

Since the new app always shows up on the Boxes tab, you may want to

remove it.

A great way to display a portfolio

or series of images and links on their own tab.

Pull in fresh content by

adding RSS feed to Notes app.

If you have more than one RSS feed you want to pull

in, use something like Friendfeed to create a combo

feed.

Friendfeed RSS feed. Grab the url

…and enter it into the Web URL field in the Notes area.

Notice the new content pulled in

from the RSS feed.

Ping.fm is a great app to pull in fresh content.

Using my ping.fm account will automatically push

information to many sites, including my Facebook Biz

Page. Use the ping.fm email

address as an easy way to publish content.

Also, use mobile phone to email your ping.fm account

with fresh content.

Use Links app to add urls to Wall posts. Includes

images from site.

Use Events app if you host or

participate in Events.

Use Video app to include your

videos

Upload existing videos or record directly from this

page using a webcam.

Option to change the default

landing page for visitors to your

page.

Communicating with Fans.

Send an Update to Fans

Creates an email blast.

Many ways to promote your

Page.

Suggest to your Facebook friends.

Anyone can perform this

action on your page.

Select the friends, click Send Invitations

button.

Add a Fan Box to your websites and

blogs.

Grab the script

Put in your website. Add it to

a text widget in your Wordpress

site. Site visitors can become a Fan of

your page directly from here.

Add social icons to your site and

link to your Facebook biz page

Can link to a specific tab by

copying the url of the tab.

Can also direct them to the

primary url of your biz page.

Notice the custom page url.

If you have at least 100 Fans of your page, go to

www.facebook.com/username and select a custom url for any page you

are an admin for.

For the mobile audience, you can give them the info

they need to become a Fan of

your page via SMS.

Simply follow the instructions provide and put this info in

your marketing material.

For those that want to use a pay-per-click

campaign, use Facebook Ads.

Similar to Google Adwords,

complete the information, set your daily limits,

and create the ad.

Can even set filters on who will

see your ad

Thanks for joining me today!

Andrea Kalliwww.virtualassist.net