Social Media Networking for Business 2012 Part 4 Facebook
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Transcript of Social Media Networking for Business 2012 Part 4 Facebook
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Social Networking
for Businesses
By Elizabeth Sugar BoesesucceedInEveryWay.com
March 2012Version 2.0
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Elizabeth Sugar Boese [email protected] http://www.succeedInEveryWay.com Twitter: succeedNLP Facebook:
http://www.facebook.com/elizabeth.boese
Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 24 Hour Mountain Bike Racer
Who am I?
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Why Facebook
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Over 840 million users Meet your peers and find business contacts Build relationships through conversations and
learn how to better adapt your products/services Pages are indexed and searchable in Facebook
and the internet Target your niche – friends volunteer lots of
personal information you can use to understand your audience
Personal profile separate but connected to your business page
Why Facebook
image courtesy of Pierre Amerlynck
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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What is Facebook
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Social networking site Business “fan pages” If you have a Facebook personal account,
add a business pageotherwise create a business page
What is Facebook
image courtesy of Makio Kusahara
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Create a business page
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Profile About you Limited to 5,000 friends
Fan Page Unlimited # of fans Create multiple pages
Brand Different products Divisions of company
Profile vs. Fan Page
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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What is Facebook
Status updates.Add
pics/ video
Chat with friends online
Time-line
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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What is a Facebook business page
Set up blogs to
auto-post to fan page
Privacy settings
Edit
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Business Pages
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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How to Facebook
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Create a business page Log in to your Facebook account
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Post content
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Import a blog
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Link to Twitter
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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People constantly send requests to use new applications
Use “Ignore all” option Not disrespectful to ignore these invites Recommended apps:
Useful for business Save time Aid productivity Increase visibility and presence in a tasteful and
diplomatic way Ignore all invites
from this friend Block application
Application invites
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Provide incentives to become your fan Free e-book Contest
Highly targeted who to advertise to Set budget (e.g. $2/day)
Facebook Ads
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Befriend prominent people in your industry Always add a personal message when you send
friend requests to prominent people Follow them in Twitter as well Attach your blog through the Notes app Add photos, videos
Advice
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Write a good blog post mentioning the prominent people you added
When blog shows up, tag the specific people you mentioned (can only tag friends) Notification shown to person Story publishes in their mini-feed and pushes to THEIR
friends mini-feeds Don’t do this on every blog post, just then & again Can send email and request them to comment on blog Respond to comments to push feed to mini-feeds again Can acknowledge prominent people on their wall Tweet about blog with reference to person: @succeedNLP
Advice
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Create a storefront:http://on.mash.to/pNPiou
39 applications to use for business: http://bit.ly/qheqZc
Resources
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Questions?
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04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com
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Contact: Liz Boese [email protected] http://www.succeedInEveryWay.com Twitter: succeedNLP Facebook: http://www.facebook.com/elizabeth.boese
Available Seminars Workshops One-on-one instruction Initial setup on social media sites Ongoing content on social media sites
Contact info