Facebook and LinkedIn - Gravity Switch
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Transcript of Facebook and LinkedIn - Gravity Switch
![Page 1: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/1.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook and LinkedIn
MSBDC: April 29, 2010
gravity switchNice people. Award-winning process. Websites done right.
![Page 2: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/2.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Overview
01. Introductions
02. Facebook
03. LinkedIn
04. Tips and Tricks
05. Questions
![Page 3: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/3.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Who I Am / What I Do
derek allard [email protected]
Website designer / programmer
Website marketer (SEO / Social Media / PPC)
Maximize value of website
Return On Investment (ROI)
![Page 4: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/4.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Who Are You?
Do you have a website?
Do you use Facebook?
Do you have a LinkedIn?
What do you want from this workshop?
![Page 5: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/5.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
This Workshop Will Help You
Get started with Facebook / LinkedIn
Understand general usage
Define strategies
Avoid common pitfalls
![Page 6: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/6.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Workshop Materials
Presentation is posted at
http://www.gravityswitch.com/msbdc
2
![Page 7: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/7.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
![Page 8: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/8.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook, Overview Of
Social Network
Launched in February 2004 at Harvard
Opened to public in September 2006
More than 400 million active users
World’s most popular social network
![Page 9: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/9.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Why Would I Use Facebook?
Build relationships
Fan page for your business
Promote your goods and services
Become the expert
![Page 10: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/10.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Set Up Facebook?
Create account
Complete profile (bio / photo)
Create fan page
![Page 11: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/11.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Personal page
![Page 12: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/12.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Fan Page
![Page 13: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/13.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Use Facebook?
Connect, connect, connect
Post updates, photos, videos
Create events
Send private and instant messages
Like fan pages
![Page 14: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/14.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook (Personal) Strategies
Find friends from email / name
Take advantage of friend suggestions
Converse (don’t broadcast)
Mix personal and professional
Be aware of privacy settings
![Page 15: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/15.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook (Fan Page) Strategies
Leverage existing friends
Use company logo
Add company information
More professional than personal
Facebook ads ($)
![Page 16: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/16.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
HootSuite
Shortens and tracks URLs
Post / monitor other SM platforms
Schedule posts for future times
Can manage teams
![Page 17: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/17.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen capture
![Page 18: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/18.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedInLinkedIn
![Page 19: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/19.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedIn, Overview Of
Social network
Launched in May 2003
More than 65 million registered users
Geared towards business professionals
![Page 20: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/20.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Why Would I Use LinkedIn?
Get introduced to business connections
Build credibility
Connect with like minded professionals
Become the expert
![Page 21: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/21.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Setup LinkedIn?
Create Account
Complete profile (bio / photo)
Build connections
![Page 22: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/22.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen Capture
![Page 23: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/23.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Use LinkedIn?
Connect directly or via introductions
Post updates / comments
Request and write recommendations
![Page 24: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/24.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedIn Strategies
Be more proactive
Review your connections connections
Participate in Groups
Participate in Answers
![Page 25: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/25.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
![Page 26: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/26.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
![Page 27: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/27.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
![Page 28: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/28.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
![Page 29: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/29.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
![Page 30: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/30.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Try anything once, be creative
![Page 31: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/31.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Try anything once, be creative
Devote time to succeed with social media
![Page 32: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/32.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Takeaways
Social media is a conversation
Your website is the hub of SM efforts
Become the expert in your field
![Page 33: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/33.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Additional Resources
The Social Media Marketing Book by Dan Zarrella
Web Design and Marketing Solutions for Business
Websites by Kevin Potts
The Social Media Bible by Lon Safko and David K.
Brake
![Page 34: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/34.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Thank You!
Derek Allard
Gravity Switch
[email protected] | 586.9596
twitter.com/derekallard
facebook.com/gravityswitch
linkedin.com/in/derekallard
![Page 35: Facebook and LinkedIn - Gravity Switch](https://reader035.fdocuments.in/reader035/viewer/2022081518/54431089b1af9f350a8b485e/html5/thumbnails/35.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Ask me Questions
Ask Me Questions