“Scalable Content Strategies for Facebook and LinkedIn”

Amy Porterfield@amyporterfield #cmworld

Scalable Content Strategies for Facebook and LinkedIn

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AmyPorterfield.com @amyporterfield #cmworld

Content Marketing and Social Media Marketing

are a Marriage Made in Heaven

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Hereʼs Why . . . • Relevant, valuable content turns a stranger into a fan

and a fan into a customer.• To make an impact on your ideal audience, you must

Super Share. Focus your content on the core social outlets that matter most to your brand.

• Social content is different than traditional content. Today you must create content that educates, entertains and empowers.

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Content Strategies to Supercharge Your Facebook Marketing

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3-Point Facebook Content TuneUp• Engagement: Content fuels the Facebook

Engagement Machine• Images: Combining images with content on

Facebook will claim your spot in the News Feeds• Ads: Facebook advertising brings your content to

the front of the line in an overly crowded platform

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Want to Ignite Engagement?

ASK FOR IT.

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#1: Ask And You Shall Receive

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Image Strategies to Dominate the News Feed

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Why Images?• When you know your audience and the topics they

gravitate toward, your sharability skyrockets.• Content with images allows your posts to go viral

with the audience that really matters to your brand.

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Dominate the News Feed

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Create a Content Image Campaign

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Use Images to Ignite Action

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Contests, Giveaways and Promos

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• Simple• Relevant• Entertaining• Thought-Provoking• Curious• Eye-Catching• Tell a story

Visual Marketing Best Practices

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621 Likes28% of audience

reached

Click LIKE if you can appreciate this one - I sure can!

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Know Whatʼs Working

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Marketing with Facebook Ads• Facebook ads give you the edge to grow a

lucrative fan base, move fans into leads and increase sales.

• Smart content and Facebook ads can supercharge your marketing efforts and encourage virality.

• Ads increase engagement and take your promotions to a new level.

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Promoted Posts

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Promoted Posts

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NOT Promoted

Promoted Post

NOT Promoted

Promoted Post

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92,352 People Saw This (vs. 16% of my fan base)

Want More Impact? Add Video!

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Content Marketing and Facebook Ads

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OUTSTANDING RESULTS 30% Opt-In Rate (Consistently!)

5 Sales a day ($97/unit) on a $80/day budget

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Content Marketing and Facebook Ads

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Content Strategies to Supercharge Your LinkedIn Connections

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3-Point LinkedIn Content TuneUp• All Updates: The “All Updates” area is a goldmine

for your content. Learn how to show up more often.• LinkedIn Today: Crack the code on the LinkedIn

algorithm to show up here more often.• Groups: Linked Groups are your direct link to the

email boxes of your most important potential buyers.

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Dominate the ʻAll Updatesʼ Area

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Dominate the ʻAll Updatesʼ Area• By default, LinkedIn presents a list of Network Updates

when a user logs in. This is a gold mine for your content!• Start building authority and awareness through an ever-

present stream of relevant information that appears directly on the LinkedIn home page of your connections.

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Optimize LinkedIn Today

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Optimize LinkedIn Today• LinkedIn Today drives massive amounts of traffic

to popular content. • LinkedIn Today works off a voting algorithm that aims

to match popular articles with interested users.• This means the content is personalized for each

user - this gets your content in front of the people that matter most to your brand.

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List Building with LinkedIn Groups• 81% of LinkedIn users are members of at least

one group• Create your own group or join other groups• When appropriate, look for ways to share content

that encourages users to sign up for your free offer

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Groups = Direct Email Access

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Wrap Up: Top Social Content Principles

“Content is what converts customers.” -Joe Pulizzi and Robert RoseOn a social level, content turns a stranger into a fan and a fan into a customer.

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To make an impact on your ideal audience, learn to Super Share. Focus your content on your core social outlets. (You canʼt be everything to everyone.)


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Social content is different than content you use in ebooks, videos and reports. With social content, mix things up. Educate, entertain and empower.


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www.AmyPorterfield.com

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“Scalable Content Strategies for Facebook and LinkedIn”

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Transcript of “Scalable Content Strategies for Facebook and LinkedIn”