Extreme Makeover: Web Edition

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Extreme Makeover: Web Edition. Susan Price MCA-I 2007. Optimizing the online experience. Intros. Business Goals. User Goals. Our Brave Subjects. Agenda. Ground rules Makeover Process “Before” Pictures Makeover Opportunities “After” Pictures Q&A. Analyze Goals Audiences Tasks - PowerPoint PPT Presentation

Transcript of Extreme Makeover: Web Edition

  • Extreme Makeover: Web EditionOptimizing the online experienceSusan PriceMCA-I 2007

  • IntrosUser GoalsBusinessGoals

  • Our Brave Subjects

  • AgendaGround rulesMakeover ProcessBefore PicturesMakeover OpportunitiesAfter PicturesQ&A

  • Makeover ProcessAnalyzeGoalsAudiencesTasksCompetitorsDesignInformation architectureWireframesVisual designBuildCodeTestReleaseMaintainPublicizeGather feedbackRefresh and improve

  • GoalsBe foundGet more businessGet the right kind of businessEducate clients and set expectationsSupport sales effortsSupport operations/projectsSupport the brand

  • AudiencesCommunications managerPR or agency project managerHuman resources managerSpecial events coordinatorFreelancers and peersPressVendors, bankers

  • TasksFind your businessFind contact infoFind locationQualify you as a vendorLearn about you and your offeringsUse your site to refer you to others

  • Competitors

  • Competitor Atlanta

  • Subject #1http://on-lineproductions.com

  • On-line productions main

  • Opportunities

  • Google results for Atlanta Video

  • Page Title Opportunities

  • The Makeover

  • Homepage: Answer the Users QuestionsDid I land in the right place?Are these people legit?Do they sell what I need?Are they a good match for me?How do I get in touch with them?

  • Page Flow DiagramEntry PointsDemo ReelGoogleGoogle LocalYellow PagesAdsEmail SigsReferrersServicesHomeTestimonialsContact UsEnd PointsSchedule a Free ConsultationProject WorksheetMapContact FormDesired Flow

  • Site MapOn-Line Productions HomePrivacy PolicyLegal StuffSite MapAbout O-LPContact UsO-LP featureSample #1Sample #2Sample #3Sample #4Sample #5ProductionLocationJobsPost ProductionResume/CredsTestimonialsAwardsServicesPhilosophyEquipmentRequest aDemo DVDClientsPackage #1Package #2Project WorksheetDemo Reel

  • OLP wireframelogoAtlantas [Best] Full-Service Professional Video Production and Editing.Happy quack to give sense of your brand (personality and approach) to set expectations and prequalify clients. Serving Atlanta and the U.S. since 1987:Location shootingCorporate, broadcast and cable shootsVeteran 1-3 person camera crews for HD, BETACAM or DV Editing masters for broadcast, cable, corporate and internet display State of the art AVID Adrenaline digital editing facilityDemo ReelAbout UsContact UsLove of CraftSample #2Sample #3Sample #4Sample #5Use our Video Project Worksheet and get a FREE Consultation on your video projectSample #1 Now PlayingServicesEquipmentPic ofWorksheetRequest aDemo DVDClientsDemo ReelGlobal: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site MapBest video producers ever. -Happy Client, FatCorpSample Title (2:26 | 3 MB) This training video for FatCorp required a veteran 3-shooter crew dodging construction crews in a fast-paced, thrilling location. Live tigers presented an additional challenge.New Media Experts: Streaming mediaYouTube, QuickTime, RealPlayer clipsVideo or audio PodcastsNetcastingWide screen friendly videoSample #1

  • OLP Contact FormThanks for your interest in On-Line Productions. Use our worksheet to get a FREE consultation from our experts.


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    On-Line Productions sales@on-lineproductions.comSuite 201820 Executive Park WestAtlanta, GA 30329Phone: (404) 634-5572Fax: (404) 325-4608Pager: (404) 225-3632SubmitlogoAbout UsContact UsServicesEquipmentClientsDemo ReelGlobal: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map

  • Subject #2http://www.rucinskireetz.com

  • Opportunities

  • Game: Find the Video Firm

  • Google results for Wisconsin Video

  • The Makeover

  • Game: Find the video firm

  • Game: Find the video firm

  • RR: Branding Deliverables

  • ResourcesWeb Design Checklisthttp://www.sdcity.edu/WebGuidelines/pdf/design-checklist.PDFJared Spools UIETips eNewshttp://www.uie.com/Jakob Nielsens Alertboxhttp://www.nngroup.com/reports/newsletters/Search Engine Watchhttp://searchenginewatch.com/showPage.html?page=webmasters

  • MediaRich: Expert Interaction DesignsVisit us at http://mediarich.net

    Spend time in analyzing and planning - cheaperDesign phase is iterative, not waterfall Testing across platforms is important.Creating a mouth to feed so have a plan to keep it fresh.Each page has a job.Home page has MOST important job.#1 = Immediate reassurance they didnt misclick.#2 = Brand impression. Up front, no snake oil or tricks.#3 = Clear summary of service offering, keywords.#4 = Match. Again, Brand. Represent what you DELIVER well.#5 = Contact Info front & center.