EUSA Festival Media Pack 2015

festivalmedia pack

EDINBURGH UNIVERSITY STUDENTS’ ASSOCIATION

Tommy McCormick | Advertising and Sponsorship Sales Executive | [email protected] | 0131 651 4569 | eusa.ed.ac.uk/advertising

EDINBURGH UNIVERSITY STUDENTS’ ASSOCIATION

The Edinburgh Festival Fringe (Fringe) is the largest open access arts festival in the world. It attracts over 3 million visitors each year to Edinburgh and generates unparalleled international media coverage for the venues and acts who participate each year.

Established in 1947, the Fringe takes place for 27 days every August with a programme of over 3,000 events.

Edinburgh University Students’ Association (EUSA) is an independent charity, founded in 1884.

We are one of the largest student unions in the UK and manage a number of key properties in Edinburgh, that are major venues during the Fringe.

Teviot Row House has been home to the Gilded Balloon Fringe programme since 2001.

The Pleasance Courtyard and Potterrow (known as Pleasance Dome during the Fringe) have hosted the Pleasance Theatre Trust programme since 1985.

EUSA manages all of the bars, cafés, retail outlets and public areas in Teviot Row House, The Pleasance and Potterrow during the Fringe; providing outstanding service to thousands of customers each day.

INTRODUCTION

INTRODUCTION 2


The Gilded Balloon host their month of Edinburgh Festival Fringe revelry in Teviot Row House.

One of the ‘Big Four’ entertainment brands at the Fringe, Gilded Balloon is respected internationally for presenting a stunning showcase of new and established theatre, comedy and cabaret acts.

Gilded Balloon has 9 performance spaces ranging in capacity from 50 – 360. Its trademark events, ‘Late n’ Live’ and ‘So You Think You’re Funny’ (SYTYF) are two of the most popular Fringe shows and have hosted household names such as Peter Kay, Bill Bailey, Tim Minchin, Lee Mack, Peter Kay and Dylan Moran.

In 2015, Gilded Balloon celebrated their 30th Birthday!

GILDED BALLOON

gilded balloon

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Teviot Row House — the oldest purpose built student union in the world — is home to six distinctive bars, which increases to eight bars during the Fringe. Teviot Row House opened its doors in 1889 and remains one of the most popular and well used student union venues in the country. It boasts distinctive gothic architecture and a central location in the heart of the Fringe.

OUR VENUES

TEVIOT row house

Gilded Garden is a medieval market square themed garden, designed to complement the architecture of Teviot Row House. It houses three unique bars and various food outlets as well as covered, heated seating areas.

GILDED GARDEN

New Amphion benefits from a gin bar with an extensive wine and cocktail list. The café serves a choice of specialised coffees and a diverse food menu. Its laid-back atmosphere and roomy feel makes it the perfect place for Fringe goers to relax and unwind.

NEW AMPHION CAFÉ AND BAR

Lounge bar is a unique, relaxed space with a great reputation for live music. Fringe fans can sink into comfy leather armchairs and be treated to an impromptu jam session on the baby grand piano.

LOUNGE BAR

Underground is the only bar in Teviot that is also a performance space – perfect if you want to expose your brand to an ever changing audience.

UNDERGROUND

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OUR VENUES

Loft Bar is regarded as the destination VIP bar during the Fringe. This bar boasts an impressive roof top terrace and conservatory area where A-list celebrities regularly rub shoulders with up-and-coming performers.

Library bar is a split level bar with an outdoor patio area, situated on the ground floor of Teviot. Set in the old library, this bar has kept the charm of the library but without the need for silence. It offers a superb food menu and a varied drinks selection.

LOFT BAR AND TERRACE

LIBRARY BAR

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TEVIOT row house


Another major entertainment brand at the Edinburgh Festival Fringe is Pleasance Theatre Trust. Pleasance is dedicated to developing new artists and theatre companies but also regularly welcomes more established artists such as Al Murray, Graham Norton, Jason Manford and Miranda Hart. Pleasance Courtyard and Pleasance Dome contain 26 performance spaces ranging in capacity from 50 – 800.

Traditionally seen as the heart of the Fringe, Pleasance Courtyard hosts 17 venues. Described by the Scotsman newspaper as the “Centre of the Culture Universe” this area is your opportunity to eat, drink and play.

OUR VENUES

PLEASANCE COURTYARD

Arthur’s Bar is a relaxed, secluded bar which offers panoramic views of Arthur’s Seat. It has been featured in major campaigns for the past two years by Ginger Grouse and Disaronno.

The Pleasance Courtyard is brimming with unique bars and food outlets, including two of the busiest bars in the city during the Fringe, the Main Bar and Courtyard Bar. This space features heated, covered seating areas creating a traditional beer garden atmosphere.

Situated just behind the Pleasance Courtyard, Crags Bar is a large marquee featuring comfy sofas and armchairs. It’s the perfect spot for Fringe goers to enjoy a drink and hot food from the neighbouring BBQ.

ARTHUR’S BAR

MAIN BAR AND COURTYARD BAR

CRAGS BAR

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OUR VENUES

Combining a bar and performance space, Cabaret Bar often features more established comedians such as Frank Skinner, Rich Hall and Jenny Éclair; who draw a broad audience.

Built in part of an old brewery, this unique bar is tucked away underground serving a selection of everyone’s favourite tipples.

Grand Bar is a high volume bottle bar with a selection of spirits that serves the Grand Theatre — our largest Fringe venue — hosting crowds of up to 700 people.

CABARET BAR

BUNKER BAR

GRAND BAR

Offering traditional pub food and friendly service, Theatre Bar is a busy space with broad appeal giving Fringe audiences the chance to rub shoulders with their favourite stars.

THEATRE BAR

PLEASANCE COURTYARD

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First opened in 2000, Potterrow received a substantial refurbishment in 2012, transforming it into a relaxed mini-botanic garden. The comfortable surroundings ensure footfall all day long and well into the wee hours.

OUR VENUES

PLEASANCE DOME

The Dome Café and Bar is the main bar and dining area in the Pleasance Dome. The café offers a range of specialised coffees and cakes as well as hot food. The bar offers a wide selection of draft, bottles and spirits.

Brand new in 2015, Baristo supplies much needed caffeine to Fringe goers. Baristo has a delicious range of hot drinks, soup and baked goods to takeaway.

Potter Shop is a convenience store located on the main thoroughfare, right outside Pleasance Dome. The shop offers a wide range of consumables and refreshments including a range of harder-to-find foreign drinks and snacks.

Brookes Bar is one of the original VIP bars of the Fringe. This exclusive cosy bar has a cult following amongst A-list festival regulars, as well as with new talent.

THE DOME CAFÉ AND BAR

BARISTO

POTTER SHOP

BROOKES BAR

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Edinburgh University Students’ Association (EUSA) offers sponsorship opportunities on three levels.

All three levels are designed to offer distinct advantages, depending on the goals and budget of your organisation.

We will strive to work with you to develop a package that suits your needs and with the aim of building a lasting relationship between your organisation and EUSA.

To ensure that there are no directly conflicting sponsored brands on site, or in any publicity materials, all production companies are consulted on their sponsorship agreements relating to Teviot Row House, Pleasance, Potterrow and the bars, cafés, retail and public areas within.

SPONSORSHIP

SPONSORSHIP OPPORTUNITIES1.2.3.

Headline Sponsorship

Main Sponsorship

Support Sponsorship

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Seize an opportunity to brand all of the bars, cafés and public areas at the heart the busiest

arts festival in the world!Headline Sponsorship includes,

but is not limited to:

Name association with the world-famous Edinburgh Fringe Festival

Brand presence in agreed commercial outlets

Stocking and/or showcasing of specific brands

Scope to carry out promotional activities on-site

Branding of EUSA staff uniforms

Access to VIP Bar and Terrace for you and your clients

Potential to extend sponsorship in conjunction with Gilded Balloon or Pleasance Theatre Trust

SPONSORSHIP

HEADLINE SPONSORSHIP

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SPONSORSHIP

MAIN SPONSORSHIP

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For a more targeted approach to market

your brand, concentrate your resources on a specific bar, café,

retail outlet or public area.Main Sponsorship includes,


Name association with the world-famous Edinburgh Festival Fringe

Brand Presence in a specific commercial outlet

Stocking and/or showcasing of specific brands in your outlet(s)

Scope to carry out promotional activities in your outlet(s)

Potential to extend sponsorship in conjunction with Gilded Balloon and Pleasance


SPONSORSHIP

SUPPORT SPONSORSHIP

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In addition to Headline and Main

Sponsorship, we also offer Support Sponsorship

opportunities:Support Sponsorship includes,


Your brand in fridges or on shelves in any number of our commercial outlets

Scope to carry out a promotional activity on-site


During the Fringe we have over 600 staff members working in bars, cafés and food stalls. We offer the chance to be one of four brands with your logo on all staff uniforms. With over 1.5m visitors to our venues during the Fringe, this is an incredible and unique branding opportunity.

SPONSORSHIP

STAFF UNIFORMS

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Gilded Balloon and Pleasance Theatre Trust also offer some opportunities for companies to associate their brand or company with the venues, individual performance spaces or even for specific shows.

This includes but is not limited to:

• Title Sponsorships

• Advertising space or branding within Gilded Balloon or Pleasance print and digital media

• Brand exposure above and/or around stages

• Branding on staff uniforms

• PR opportunities prior to, during and after the Fringe, including at the Press Launch

• Complimentary tickets

SPONSORSHIP

GILDED BALLOON ANDPLEASaNCE SPONSORSHIP

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Please contact us to discuss your bespoke

sponsorship opportunity.

Placement is limited, to ensure exclusivity

so early commitment is recommended for the

2016 festival Fringe.


The ideal opportunity for instant, eye-line promotion over 35 digital till screens located in high footfall areas in all of our cafés and bars, across our buildings.

Artwork requirements: 600px wide by 694px high, RGB, JPEG, 72dpi.

ADVERTISING

TILL SCREENS

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Below is a breakdown of our drink (alcoholic) sales from the 2015 Festival:

SALES BREAKDOWN

SALES breakdown Drink (alcoholic)TEVIOT DOME COURTYARD TOTAL

BOTTLE / CANS UNIT CASE UNIT CASE UNIT CASE UNIT / CASECIDER 8,273 345 3,958 165 12,505 521 24,736 / 1,031

LAGER 8,446 352 2,515 105 10,058 419 21,019 / 876

ALE 1,160 48 17 1 1,009 42 2,186 / 91

PPS 2,848 119 1,265 53 4,192 175 8,305 / 346

DRAUGHT PINT KEG 36G PINT KEG 36G PINT KEG 36G PINT / KEG / 36GLAGER 27,244 310 95 8,172 93 28 34,602 393 120 70,018 / 796 / 243

LAGER PREMIUM 36,457 414 127 5,192 59 18 60,819 691 211 102,469 / 1,164 / 356

CIDER 13,089 149 45 4,101 47 14 28,284 321 98 45,473 / 517 / 158

REAL ALE (KEG & CASK) 26,641 303 93 3,555 40 12 8,999 102 31 39,195 / 445 / 136

CRAFT 2,966 34 10 12,162 138 42 7,766 88 27 22,894 / 260 / 79

STOUT 3,898 44 14 12,162 138 42 4,166 47 14 20,226 / 230 / 70

BITTER 1,743 20 6 0 0 0 30,928 351 107 32,671 / 371 / 113

COCKTAILS UNIT CASE 15 UNIT CASE 15 UNIT CASE 15 UNIT / CASE 15COCKTAIL (JAR) 1,439 96 382 25 2,463 164 4,284 / 286

COCKTAIL 2,876 87 1,066 4,029

SPIRITS 25ML 25 ML 1.5 LTR 9 LTR 25 ML 1.5 LTR 9 LTR 25 ML 1.5 LTR 9 LTR 25ML / 1.5 / 9 LTRVODKA 14,766 246 41 5,447 91 15 11,021 184 31 31,234 / 521 / 87

VODKA (PREMIUM) 2,598 43 7 290 5 1 981 16 3 3,869 / 64 / 11

GIN 14,802 247 41 5,789 96 16 15,472 258 43 36,063 / 601 / 100

GIN (PREMIUM) 4,336 72 12 1,007 17 3 2,862 48 8 8,205 / 137 / 23

RUM 9,057 151 25 2,576 43 7 6,161 103 17 17,794 / 297 / 49

WHISKY & BOURBON 3,999 67 11 1,550 26 4 3,470 58 10 9,019 / 150 / 25

MALT 2,576 43 7 612 10 2 1,629 27 5 4,817 / 80 / 13

SHOTS 5,451 91 15 1,406 23 4 2,017 34 6 8,874 / 148 / 25

OTHER 2,891 48 8 1,130 19 3 2,985 50 8 7,006 / 117 / 19

WINE UNIT CASE UNIT CASE UNIT CASE UNIT / CASEPET 4,084 681 1,344 224 5,933 989 11,361 / 1,894

WINE OTHER 690 115 263 44 1,211 202 2,164 / 361

PROSECCO 2,501 417 79 13 384 64 2,964 / 494

CHAMPAGNE 8 1 4 1 5 1 17 / 3

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Below is a breakdown of our food and drink (non-alcoholic) sales from the 2015 Festival:

SALES BREAKDOWN

SALES breakdown Food & Drink (non-alcoholic)

TEVIOT COURTYARD DOME POLLOCK TOTALSNACKING UNIT UNIT UNIT UNIT UNIT

CRISPS 2,818 8,866 5,513 2,783 19,980CONFECTIONARY 462 3,224 14,374 7,592 25,652

ICE CREAM 0 6,505 1,904 984 9,393SNACKS (OTHER) 3,100 4,776 17,669 1,756 27,301

FRESH UNIT UNIT UNIT UNIT UNITSANDWICHES (PANINIS) 2,925 4,720 8,227 3,771 19,643

JUICES (BOTTLE / CAN) UNIT UNIT UNIT UNIT UNITCARBONATED DRINKS 9,810 12,054 8,945 3,613 34,422

ENERGY DRINKS 2,332 1,697 2,419 1,316 7,764WATER 5,745 9,248 11,193 5,719 31,905OTHER 1,238 1,078 5,177 2,590 10,083

FRESH FOOD UNIT UNIT UNIT UNIT UNITBURGERS (BEEF, CHIC, VEG) 13,742 15,332 0 0 29,074

FALAFAL 0 10,070 0 0 10,070PULLED PORK 7,730 11,041 0 0 18,771

SAUSAGE 0 3,780 0 0 3,780HOT DRINKS UNIT UNIT UNIT UNIT UNIT

COFFEE 9,589 14,908 9,372 0 33,869TEA 4,430 5,897 3,733 0 14,060

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CONTACT US

Contact usTommy McCormick

[email protected] and Sponsorship Sales Executive

eusa.ed.ac.uk/advertising

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EUSA Festival Media Pack 2015

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