Estrategia PUSH
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PUSHDr. Giordano Pérez Gaxiola2012
Monday, August 13, 12
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La estrategia PUSH
• “por si acaso”
• Información válida y relevante
• Llega “sin pedirla”
• La evidencia encuentra al usuario
Monday, August 13, 12
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La estrategia PUSH
• Se trata de poner filtros de calidad para evitar la sobrecarga de información
Monday, August 13, 12
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3 filtros
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Intento por estar al día
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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50,000 artículos/añode 120 revistas
Filtros de lectura crítica
∼2,500 artículos/añocumplen con criterios(95% “noise reduction”)
∼25 artículos/añopara clínicos
(99.9% “noise reduction”)
FiltroMORE
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[email protected], August 13, 12
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¿Qué es?
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¿Qué estás haciendo?
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¿Qué estás haciendo?
140
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[email protected], August 13, 12
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[email protected], August 13, 12
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twitter.com/giordanopg
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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twitter.com/CharlieNeck
Monday, August 13, 12
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twitter.com/CharlieNeck
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twitter.com/CharlieNeck
Monday, August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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¿Qué se puede compartir con 140 letras?
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• 140 usos médicos
• Simpleza de diseño
• Rapidez
• Comunicación remota
• Necesidad de compartir información
Phil Baumann
Monday, August 13, 12
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Infodemiología e Infovigilancia
J Med Internet Res. 2009:27;11(1):e11
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Infodemiología e Infovigilancia
• Identificación de publicaciones relevantes
J Med Internet Res. 2009:27;11(1):e11
Monday, August 13, 12
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Infodemiología e Infovigilancia
• Identificación de publicaciones relevantes
• Predicciones y desarrollo de epidemias
J Med Internet Res. 2009:27;11(1):e11
Monday, August 13, 12
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Infodemiología e Infovigilancia
• Identificación de publicaciones relevantes
• Predicciones y desarrollo de epidemias
• Monitoreo de estado de pacientes
J Med Internet Res. 2009:27;11(1):e11
Monday, August 13, 12
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Infodemiología e Infovigilancia
• Identificación de publicaciones relevantes
• Predicciones y desarrollo de epidemias
• Monitoreo de estado de pacientes
• Detección y cuantificación de disparidades en disponibilidad de información médica
J Med Internet Res. 2009:27;11(1):e11
Monday, August 13, 12
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Infodemiología e Infovigilancia
• Identificación de publicaciones relevantes
• Predicciones y desarrollo de epidemias
• Monitoreo de estado de pacientes
• Detección y cuantificación de disparidades en disponibilidad de información médica
• Promoción y campañas de salud
J Med Internet Res. 2009:27;11(1):e11
Monday, August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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Flujo de noticias
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[email protected], August 13, 12
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@JAMA_Current
@nejm
@BMJ_latest
@cenetec
@medlineplus4you
@MedscapePeds
Monday, August 13, 12
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@JAMA_Current
@nejm
@BMJ_latest
@cenetec
@medlineplus4you
@MedscapePeds
@giordanopg
@CharlieNeck
@pediatrico
Monday, August 13, 12
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@bbchealth
@WSJHealthBlog@JAMA_Current
@nejm
@BMJ_latest
@cenetec
@medlineplus4you
@MedscapePeds
@giordanopg
@CharlieNeck
@pediatrico
Monday, August 13, 12
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@bbchealth
@WSJHealthBlog@JAMA_Current
@nejm
@BMJ_latest
@cenetec
@medlineplus4you
@MedscapePeds
@giordanopg
@CharlieNeck
@pediatrico
@Culiacan
@gobsinaloa
Monday, August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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[email protected], August 13, 12
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Clase de redacción
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Clase de redacción
• ¡Este es el mejor taller que he tomado en toda mi vida!
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Clase de redacción
• ¡Este es el mejor taller que he tomado en toda mi vida!
• RT @adolesquivel: Uso de redes sociales en medicina http://www.sinestetoscopio.com
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Clase de redacción
• ¡Este es el mejor taller que he tomado en toda mi vida!
• RT @adolesquivel: Uso de redes sociales en medicina http://www.sinestetoscopio.com
• @CharlieNeck: en la tarde veremos las herramientas del PULL
Monday, August 13, 12
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CREEMOS QUE USTED ES
FASCINANTE¿EN
VERDAD?OH, SÍ. TODO LO
QUE HACE ES MUY INTERESANTE
NO SABÍA ESO
HEY, SE ME OCURRE
ALGO
TAL VEZ PODRÍA USAR TWITTER PARA DEJARNOS PEQUEÑOS MENSAJES DE TODAS SUS ACTIVIDADES
DIARIAS
NOS HARÍA SENTIR CONECTADOS A NUESTRO
LÍDER. ME ATREVO A DECIR QUE NOS MOTIVARÍA
MMM, BUENO, CREO QUE PODRÍA INTENTARLO
YA SIENTO UN AUMENTO EN MI CALIDAD DE VIDA
¿DÓNDE ANDA EL ILUSO?
EN EL ESTACIONAMIENTO,
TODAVÍA NO NECESITAMOS FINGIR QUE
ESTAMOS TRABAJANDO
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[email protected], August 13, 12
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[email protected], August 13, 12
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¿ ?
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[email protected], August 13, 12
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¿Qué es eso de RSS?
Monday, August 13, 12
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[email protected], August 13, 12
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?
Dudas o comentarios
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La estrategia PUSH
• Se trata de poner FILTROS de calidad para evitar la sobrecarga de información
Monday, August 13, 12
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La estrategia PUSH
• ¿Quieres seguir usando tu mail?
• ¿Quieres usar una red social y compartir?
• ¿Quieres tener suscripciones diversas y organizarlas?
Monday, August 13, 12
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La estrategia PUSH
• ¿Quieres seguir usando tu mail?
• ¿Quieres usar una red social y compartir?
• ¿Quieres tener suscripciones diversas y organizarlas?
Monday, August 13, 12
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La estrategia PUSH
• ¿Quieres seguir usando tu mail?
• ¿Quieres usar una red social y compartir?
• ¿Quieres tener suscripciones diversas y organizarlas?
Monday, August 13, 12
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La estrategia PUSH
• ¿Quieres seguir usando tu mail?
• ¿Quieres usar una red social y compartir?
• ¿Quieres tener suscripciones diversas y organizarlas?
Monday, August 13, 12