POST-EVENT REPORTprepared by PINGKEE CHAN

1

WHERE & WHEN?

20th Feb 2016WhiteBox @ MAPKL

Publika Solaris Dutamas

2

WHAT WAS IT ABOUT?• Malaysia’s 1st Fashion Forum +

Exhibition

• Confluence of established local fashion brands and their respective representative to present a sophisticated forum

• Main aims include discussing fashion as a viable business, creating a stronger fashionpreneur community hence inciting meaningful collaboration within the fashion industry

• Also, advocating the support of local designers, brands, products and services

3

WHO WERE THERE?• Full house of Fashion Business enthusiasts (more than 300 attendees)

• Guests Panelists and Moderators

• Special Guests from IRADA, Thailand

• Local celebrities and fashion personalities

• Fashion Exhibitors including MSU Fashion Faculty

• Media and Bloggers

• Special Guests from MATRADE, Stylo (Malaysian Fashion Week), Andrewsmodel Malaysia (KL Fashion Week), YODA Malaysia (Young Fashion Designers Association Malaysia)

4

PANELISTS AND MODERATERS Key players of the LOCAL fashion industry with special

guests from Thailand.5

SPECIAL GUESTS- FOUNDERS OF IRADA Founded in 2011, Irada hasmade a name for itself in the Thai fashion world thanks to a legion of Thai celebrity fans. Online Shop & Physical Store in Siam Paragon, Central Embassy, soon-to-open Emquatier store with plans

to launch internationally. –Lifestyle Asia

6

WHAT WAS DELIVERED?One of the underlying problems in the local fashion scene is that design students and aspiring fashionpreneurs often lack business mind and skill-sets. Technical and operational business skills necessary to build successful fashion brands have not been well cultivated. Thus, hindering the progress and eventual success of many young entrepreneurs who try to dip their toes into various fashion ventures.

FASHIONPRENEUR seeks to bridge the gap between the creative-side and the business-side of the local fashion ecosystem, by creating awareness on the importance of rethinking fashion as a sustainable business. By assembling current key players in the local fashion industry in one place, Exhibit Space could facilitate a platform to enable issues and concerns about the industry to be raised.

Three highlighted topics that were discussed included “Getting There- What does it take?”, “How to deliver a Business Pitch” and “Fashion Tech: The New Frontier”. One of the highlights of the event was the session presented by the founders of the Thai fashion brand, Irada who were the winners of Who’s On Next 2015, the Vogue Thai Fashion Fund.

Founders Chanapa and Chotika Triratanachat of Irada shared their Vogue pitching journey alongside with Tengku Syahmi, founder of the local fashion brand Tsyahmi who was the winner of MyCreative Ventures Fashion Pitch 2. This sparked tremendous interest and enthusiasm among the audience.

7

Par t ic ipat ing panel ists who explored meaningful conversation regarding the local fashion scene included founders of fashion labels, photography and tech-preneur brands like Fizi Woo, Tsyahmi, Kittie Yiyi, StreetFashion KL by Sazzy Falak, Twenty3, Ash Be Nimble, TTFGA and WeStyleAsia. Mr Bon Zainal, Mr Affendy Ali (Legal Counsel at MyCreative Ventures) and Ms Sylvia Yin (COO of Shoppr App) initiated critical discourse as moderators of their respective panels.

To further deliver value, a brief professional development session “Legal 101 for the Creatives: The Basics Under 15 Minutes” was presented by Mr Affendy Ali to highlight fundamental fashion-related legal knowledge to not only the audience, but also the panelists.

ES then ended with a networking session and an exhibition contributed by local brands and guest exhibitor Alia Bastamam.

8

Topics that have been discussed by 3 different panels with a moderator charing critical discourse on respective topics.

To further deliver value, a Crash-course on basic legal knowledge for the Creatives had been delivered by Mr Affendy Ali, Legal Counsel at MyCreative Ventures.

9

PHOTOS 20.02.2016

10

11

12

PARTNERS & SPONSORSVenture Partner - MyCreative Ventures

University Partner - MSUEvent Partner - HotSpot

Community Partner - Lean In Malaysia powered by Asia Women CircleStartUp Partner - Lisa & A

13

FEEDBACKBon Zainal, one of Malaysia’s renowned fashion gurus had this to say: “There should be more collaborative efforts within the fashion industry to increase engagement for any progress. I think it's great that ES aims to kick start that aspect.”

Sylvia Yin, COO of Shoppr - one of the most prominent fashion-tech apps in Malaysia said: “By bringing together a  diverse and highly  relevant panel of speakers,  Exhibit Space is the perfect platform to celebrate the increasingly apparent relationship between fashion, technology and business.”

KBF Blog - "Bringing fashion and entrepreneurship together in a single platform to discuss fashion as a thriving business venture, its aim was to create a stronger fashion community by harnessing the power of aspiring fashion designers in our local fashion industry.” (http://www.kinkybluefairy.net/2016/03/exhibit-space-a-fashion-forum-by-fashionpreneur-white-box-publika)

StartUp TV Asia - Featuring "Exhibit Space by Fashionpreneur – DISCUSSING FASHION AS A VIABLE BUSINESS”(http://startuptvasia.com/exhibit-space-by-fashionpreneur-discussing-fashion-as-a-viable-business/)

Lifestyle Asia KL - Featuring 5 fashion designers in KL to take entrepreneurial advice from at Fashionpreneur KL (http://www.lifestyleasia.com/kl/en/scene/people/photo-story/5-fashion-designers-in-kl-to-take-entrepreneurial-advice-from/#5)

14

WHAT COULD BE IMPROVED?

• Audio & Visual, Technical issues should be improvised

• Logistics arrangements

• Attendees registration process to be accelerated and RSVP/Check-in procedures should be informed

• More time should be allocated to each panel to ensure more depth of discussion (time-constraints)

15

-END-THANK YOU

16