LinkedIn for companies - presentation by LinkedIn Sweden at KWD Webranking Event
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©2013 LinkedIn Corporation. All Rights Reserved.
description
Maria Wade and Frida Fahlgren from LinkedIn Sweden talk about how to use Linked.In as a company. From the KWD Webranking Event
Transcript of LinkedIn for companies - presentation by LinkedIn Sweden at KWD Webranking Event
©2013 LinkedIn Corporation. All Rights Reserved.
”Connecting the world´s professionals to make
them more productive and successful”
ENGAGEMENT IN THIS ROOM …on LinkedIn.com
Most Popular
Most
Endorsed
Earliest
Adopter
Most
Connected
Gustaf Ekelund
ErikS. Meyers
Sara Kvarfordh
Niklas Munter
LINKEDIN ISN´T A (SMALL) JOB BOARD A very common misconception.
WE´RE THE FASTEST GROWING TALENT NETWORK Which is awesome!
259+m
6
SO WHY DO PEOPLE COME TO LINKEDIN? Identity. Insights. Everywhere.
1M+ Publishers 30% Mobile 72% Networking
AND COMPANIES USE US FOR: Hire. Market. Sell.
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1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
1
2
3
259 MILLION MINDS One aspirational mindset.
- The flow
GLOBAL ACQUSITION TRENDS What is value?
IT ALL STARTS HERE – WITH YOU Personal Brand = Company Brand
UTILIZE THE EXISTING TRAFFIC External & Internal Branding/Communication.
COMPANY PAGE ON LINKEDIN Hire. Market. Sell.
FOLLOWERS Little goes a long way.
FOLLOWERS – WHY BOTHER? The value of a Follower
6x
More likely to view
LinkedIn Career Page
3x More likely to apply
For jobs at companies
they follow
2,5x
More likely to share
Content distributed by
companies they follow
5
Average number of
Companies our
members Follow
Engage them with great
content
FOLLOWERS – COMMUNICATE Content & Relevance
FOLLOWERS – TARGET Content & Relevance
CAREER PAGE ON LINKEDIN Positioning your company as an “Employer of Choice”
GROUPS Starting the conversation.
CONNECTING THE DOTS
“Double Bubble”
BECOME A INFLUENCER Share pieces of wisdom!
If you only remember three
things...
…THEN LET IT BE THESE:
1.
2.
3.
Followers – build longterm relations
Connecting the Dots – utilize current flows
Personal Brand = Company Brand
Thanks for listening!
