WELCOME

David Martin 5-10-2016

eRetail trends and 7 actionable steps to maximize your revenue

Twitter: @Acapture_Global

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Payvision’sglobalreach

H2

VH-KES

Development center

Acquiring banks / BIN Sponsor

Connecting the dots... Connect and grow

One-stop global payment processing platform delivering domestic acquiring withthe same quality in all regions.

Amsterdam

Berlin

Paris

London

Madrid

Tokyo

Hong KongMacau

Singapore

Auckland

New York

Toronto

Utah

San Francisco

Alterations you can make straight away to checkout and online sales

Data collected by our in-house

research team

Encourage more conversions and maximizes your

revenue

Today’s presentation

Key Business Drivers in Cross-Border Ecommerce Survey 2016

An annual survey into the key business drivers and opportunities in online retail

Merchants, merchant service providers, acquirers, payment service providers, consultants

Available at www.payvision.com/white-papers from end of October 2016

Statistics, facts, views and predictions

2016’s biggest game changers

Mobile Commerce

Smartphone the 2nd most popular device to search web

80% growth rate for UK’s biggest retailers

Conversion rates

Desktop 4.15%, Tablet 3.41%

Smartphone 1.20%

TIP ONE: Breathing space

• Tiny spaces for data input in mobile checkouts

• Switch to a top aligning form label

• Allows consumers to check information easily

• Eliminate all unnecessary form filling from your checkout

TIP TWO: Stay sensitive

• Use sensitive keyboards that switch to numbers when inputting credit card details, phone numbers, etc.

• Consider disabling autocorrect for fields that may present language confusion

The global eRetail market

The international market• 74% of world’s retail is online• Ecommerce value up 25% to

USD1.67 trillion• 24% of world’s population

bought a digital product in 2015

The international market• Massive payment variation from

region-to-region• Increasing levels of fraud and

data breaches• Full localization is essential

TIP THREE: Let your customer know they can pay the way they want

• Put the logos of every available payment methods on your homepage

• Get backup payment methods in case of unavailability

User interaction

• 21% of merchants cite User Experience as a major pain point

• Retailers lose USD18 billion annually due to cart abandonment

• 21% of merchants cite User Experience as a major pain point

• Retailers lose USD18 billion annually due to cart abandonment

TIP FOUR: Let it fail before it fails

• Give each field it’s own validation check

• User must be alerted right away if they have input data incorrectly

TIP FIVE: Fill… check… proceed

• Do not allow the user to move to the next field until this error has been addressed

TIP SIX: Say it clearly

• Avoid cryptic messages and generalisms

• Auto-focus the message

• Give a clear explanation

Asia Pacific USD525.2

billion

Marketplace domination

North America

USD482.6 billion

Still room for the smaller,

niche merchant

Looking forward

What’s the future of online retail?

Data science and payments

Security and authorization rates

Break down the patterns and

motivations of consumers

Concrete advice on how to

prevent fraud and improve

authorization

TIP SEVEN: Demand response code and BIN analysis

Ask your PSP for a BIN analysis

This will tell you why rejections have occurred

The most sure-fire way to maximize conversion rates

THANK YOU FOR YOUR TIME

Get more insight from the Payvision Group:

http://www.acapture.com/white-papers/

http://www.acapture.com/infographics/

http://www.payvision.com/white-papers

Or get in touch:

hi@acapture.com