Dansk Supermarked

Our multichannel journeyWhat we really learned, so far…

Hannu Vangsgaard // Head of digital // Dansk Supermarked

2010

”Is he stealing

our revenue?

”

Last week

May2010

Establishing business/

team

Now

In control

Newfront-end and pick

pack wharehous

e

X-mas2010

Jan2012

Choosing new platform and implementati

on partner

War

Launch new

platform

May2013

Naivelyhappy

Worldof pain

Naively happy

Worldof pain

Naivelyhappy

Worldof pain Maturing

1. CORPORATE CULTURE

2. BUILDING MATURITY

”Culture will eatstrategy for breakfast”

FACT:

Digital is a catalyst for change.

As a digital leader,you are a change agent.

Deal with it.

Challengethe culture

• From cover-my-ass to mandate and ownership

• Get agile

• Put yourself on the line

“I believe that this

nation should commit

itself to achieving the

goal, before this decade

is out, of landing a man

on the moon and

returning him safely to

the Earth”

Maturity

1. Rethink your entire business model– From product- to customer focus– From silos to multichannel

2. Connect all processes and systems– Product info, customer info, logistics etc.

3. Become a publisher!– Think like media and support whole of customer journey

with relevant info

4. Test at top speed!– Build 80% solutions, launch, test and adjust quickly

- Ian Chesire, group CEO King Fisher

Digital Maturity…?

“Our online investment will be channeled to support our in-store platform, while Borders.com will continue to be utilized as a convenience retail channel. We have targeted loss reduction as a major goal in this area"

Annual reports 2000:

“Our position has always been that if we pay a visit to our customers at home through Barnes & Noble.com, they will return the favor at our stores”

1971

Borders was founded

2008

Borders regain control

of Borders.com

2011

R.I.P.Borders

2001

Amazon takes over

operations of Borders.com

TAKE LEADERSHIP

EDUCATE YOUR PEERS