Consumer registration not

required

Use any NFC-enabled card

already in your wallet

‘Buzz’ in an instant

Connect local merchants to

customers

Plug and play

3 steps to more loyal customers

Visit-based• Reward customers for

coming in

Purchase-based

• Reward customers for what they spend on-premise

POS Integration

Financial Insights

Demographic Insights

Customer Segmentation

Targeted Marketing

1. Plug In & display

2. Define offering

3. Gain insights

& visitors

The Loyalty Landscape

Drawbacks

•Older technology (barcodes)

•Not suitable for bars or cafes (with no barcode reader)

•Require issuing of own card

•Can hurt smaller businesses

•Rewards expected, not a bonus – can damage trust

Cross-merchant loyalty

Drawbacks

•Require customer and/or merchant to install an app

•Too time-intensive at POS for busy bars and cafes

•NFC competitors require issuing of own card / NFC tag

Custom loyalty

Drawbacks

•Not easy to validate coupons or vouchers in busy bars

•‘Shotgun’ approach to marketing – no targeting

•Don’t drive repeat business, but one-off customers

•Behaviour vs Attitude

Vouchers & Coupons

Buzzoek makes validation easy, enables targeted marketing, and brings loyal repeat customers

Buzzoek uses NFC, allows use of existing cards and NFC phones and gives businesses control & flexibility

Buzzoek doesn’t require an app, allows use of existing cards and NFC phones, and only takes a moment to use

Paper stamp cards

QR / Barcode

cards

Mobile apps

Location-based apps

NFC cards &

apps

?

NFC penetration throughout

Europe

Canary Islands

SINcontactorolling out at 500+ stores

PolandContactless bank cards

(13.4m issued 2009-2012)

HungaryAll mobile operators

enabling NFC in 2014

Czech Republic

Mastercard & Visa PayWavecards (3.6m)

ItalyTelecom Italia

customers to all have NFC by end

2013 (45.6m)

RomaniaING mobile

wallet for all iPhone 4+ or

Samsung Galaxy users

Slovakia60% of bank cards 36% of

businesses NFC-enabled

UKTfL Oyster card

(29m users), Vodafone SmartPassrolling out

Internationally experienced

technical, business and sales team

Co-founder & CEO

John Staunton Renji John

Co-founder & CTO

Igor Dochkov Mike van Wijhe

Sales & Bus. Dev. Sales & Bus. Dev.

Irish Indian Dutch / Bulgarian Dutch

Progress and Partnerships

Oct 2013 Feb 2014

€112k raised

Pilot Phase

(Until Jan 2014)

POS/CR Integration, mCommerce

(early 2014)

Mobile & eCommerce

(mid-2014)

www.buzzoek.com

@Buzzoek

www.facebook.com/Buzzoek