Tom De Bondt - ZEB - eRetail 2014
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Customer Journey Uitgediept ZEB Tom De Bondt Ecommerce Manager
Transcript of Tom De Bondt - ZEB - eRetail 2014
Customer Journey
UitgedieptZEB
Tom De Bondt
Ecommerce Manager
200.000
CUSTOMERS/Y
EAR
2
PURCHASE
S/ YEAR
€100/PUR
CHASE
€40.00
0.000
20%
KLANTE
N
20%
KLANTE
N3
PURCHAS
E/YEAR
20%
KLANTE
N3
PURCHAS
E/YEAR44.000.000 REVENUE
10%
RENVENUE
UPLIFT
CUST
OMER
JOU
RNE
Y
CUST
OMER
MAP
JOU
RNE
Y
CUST
OMER
STEP 1
STEP 2
STEP 3
What do I
need?What is
important?
STEP 4
