Epic apm-toward-a-better-apm-model-for-the-application-economy

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E.P.I.C. Application Performance Management Toward a Better APM Model for the Application Economy

The Application Economy Is Here (and Growing)The Internet of Things, the cloud, social and other trends have deservedly grabbed their share of headlines—but there’s a crucial common denominator that may just surpass all of them in importance: the application. By 2017, the combined value of paid apps, app-enabled purchases of goods and services and in-app advertising is expected to double to $151 billion in the US.1

Welcome to the application economy.

Once considered nice-to-haves, applications are now one of the primary interfaces connecting companies to their customers. The feel, functionality and performance of your applications have a direct effect on your business and your brand.

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What is Management Cloud

1 http://www.computerworld.com/article/2483985/enterprise-applications/app-economy-expected-to-double-by-2017-to--151b.html2 Ibid

“With the number of apps used per day by U.S. consumers still expanding, and as time spent on mobile devices shifts more to use apps versus other media, it is clear that there is still a lot of runway ahead of and across all key sectors of the app economy.”2

– Drew Ianni, Chief Executive

Officer, AppNation

The Application Economy Is Here (and Growing)

Application Performance Management: Changes and Challenges

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The Emerging Need for a New Approach

Research to Power the Next Generation of APM

Introducing E.P.I.C. APM

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On the Path to E.P.I.C. APM

E.P.I.C. APM as a Strategic Advantage

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Application Performance Management: Changes and ChallengesChangesApplications have a powerful effect on the way customers see your company, and application performance management (APM) is evolving rapidly. While the discipline originated inside the IT organization, APM is now indispensable to the business and emerging as a key strategic advantage.

ChallengesWith more and more digital interactions, IT now owns the customer experience. Your applications need to do more than just work—they need to inspire. This means you need to perfect your practice and solve perennial APM problems.

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What is Management CloudThe Application Economy Is Here (and Growing)


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ChangesGeneration 1: The Application A decade ago, APM was concerned primarily with metrics and dashboards. Companies relied on APM to monitor an application’s performance, compile data and react to any bugs or performance issues.

Generation 2: The Transaction APM is now in its second generation, and companies are shifting their APM focus to transactions across many applications. The application ecosystem is more complex and interconnected, and APM best practices are centered on making logins, searches and other transactions as fast and efficient as possible.

Generation 3: The User As the next generation emerges, APM is transforming again and zeroing in on the user. Companies are realizing that functionality and basic usability are no longer enough. They must now rely on their applications to create an inspiring customer experience and help these companies win new business and generate loyalty.

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Application Performance Management: Changes and ChallengesChallengesHeterogeneity Today’s IT organizations are coping with a dizzying array of applications, each requiring a degree of specialization.

Complexity Many applications are no longer connected directly to a back-end system. Modern applications depend on an exponentially higher number of “hops” to execute a transaction.

Scale Both heterogeneity and complexity contribute to the problem of scale. One application might require hundreds of technology components, and most companies are running between 50 and 100 production applications.

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The stakes are now too high for companies to cling to the APM status quo. In the application economy, your customer is always just one bad experience away from switching their allegiances to a rival waiting in the wings.

As the third generation of APM develops, there’s a clear need for a new model: one that keeps the user experience at the center. In fact, a recent IDG study showed that only 25 percent of companies said that they were “very confident” in their ability to meet user expectations.1

In order to play a role in the next stage of APM’s evolution, CA Technologies initiated a research project aimed at gaining a more comprehensive understanding of what organizations need from APM.

1 IDG Research Services study [will need formal name/date for proper citation]



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Research to Power the Next Generation of APMAnecdotes and analyst reports reveal only a portion of the current APM landscape. To truly understand what organizations need today, CA Technologies went tothe source: the individuals who rely on these tools on a daily basis.

With a mandate and sizable budget from our board of directors, CA talked to nearly 80 individuals from 17 companies. After conducting these hour-long interviews, some key themes began to emerge.

• Increasing Complexity The sheer number of applications and APM tools now in use is resulting in a slower path to proficiency for APM practitioners.

• Reliance on Experts In many organizations, a handful of experts still hold the majority of APM knowledge—a holdover arrangement from a previous APM era that can hinder companies competing in the application economy.

• Lack of Actionable Information APM users are inundated with data that makes it difficult to tease out important information and insights.

• Insufficient Ways to Share

Companies struggle to integrate APM tools with other systems, making it difficult to collaborate and quickly address problems.

Driven by this research, we set out to create an APM model that addresses these challenges and helps organizations thrive in the application economy.

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Introducing E.P.I.C. APMThe user experience is the currency of the application economy, and you need to inspire your customers with every application interaction.

With our upcoming APM 9.7 release, you’ll see the first step toward a fresh APM approach—one that addresses the challenges uncovered by our research and turns APM into a strategic advantage.

In summary, E.P.I.C. APM is

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Easy so users can cut through the complexity and gain proficiency quickly

Proactive so you can take action before issues affect the user experience

Intelligent so APM users can extract actionable insight from raw data

Collaborative so users can share information and solve problems before they affect the end-user experience

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EasyYou need an APM solution that’s easy to adopt, configure and manage. And it needs to be simple to use and accommodate a range of skills and accelerate time-to-value.

The E.P.I.C. APM approach will allow you to:

• Better Understand and Manage Your Applications With APM 9.7 and future releases, you’ll benefit from an easier way to manage thousands of agents. You’ll also have a central repository with all agent configurations and meta-data across all of your APM clusters. This gives you deeper insight into your applications and the ability to manage at an enterprise scale.

• Automate Your Application Instrumentation Now, you can watch the transactions that are most important to your role. Along with the ability to notify you of specific errors and stalls, the E.P.I.C. APM approach allows instrumentation to automatically adapt based on runtime performance analysis and front-end detection.

• Start Monitoring Immediately Release automation tools mean that development teams can deploy agents in pre-production so an application can be monitored for performance the second that it goes live.



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ProactiveAPM users need the tools that allow them to proactively manage application performance, rather than simply react to sub-standard performance or outages.


• Maintain an Optimal User Experience No matter how quickly you react to problems, it won’t be fast enough to prevent the loss of customers and damage to your brand. The E.P.I.C. APM model gives you the tools to proactively manage application performance and create a culture of continuous performance improvement.

• Interface with Other Systems By linking your application tools with other systems, APM can play a more significant role in your customer’s experience. For example, if your customer’s banking application crashes while attempting to transfer funds, an APM system that is connected to your CRM can proactively alert the right employee in order to phone the customer so the transaction can be completed.

• Provide the Right Information to the Right People Today, everyone in your organization shares the responsibility for creating an exceptional customer experience. With the E.P.I.C. approach, APM can now step beyond IT and proactively deliver essential information to development, operations and other stakeholders and foster the collaboration necessary to win in the application economy.



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IntelligentThe next phase of APM calls for an intelligent approach to data that helps continually refine and improve applications.


• Improve Your Signal-to-Noise Ratio Alerts, reports, and metrics can all be double-edged swords. Too much raw data without actionable insight means that application issues go unchecked and your customer experience can be degraded. With our 9.7 release, we’ve put a premium on usable information and created a set of tools that more accurately filter out the noise, so you can quickly identify and remedy problems with your applications.

• Empower All APM Users At one time, only highly skilled APM experts could track down and solve problems, but today you must empower all of your APM users, regardless of their title or level of expertise. The E.P.I.C. approach is powered by built-in intelligence that helps any user detect, isolate and address application issues, whether they are inside or outside your company.

• Support Modern Standards The application economy runs on a wide variety of languages and platforms powered by technologies, such as PHP, Node, MongoDB and FUSE. The E.P.I.C. approach accommodates all of these—and more—so you can build the application environment that is ideally suited for your company’s needs.

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CollaborativeAdministrators are no longer the sole owners of the application (and the user experience). A new approach to APM calls for greater collaboration across the entirety of the application lifecycle.

The E.P.I.C. APM approach will allow you to: • Improve Performance at the Starting Line

The E.P.I.C. model means that developers can rely on APM to create more powerful applications. At the beginning of the application lifecycle, this new approach allows developers to do more thorough pre-production testing to ensure higher quality.

• Break Down the Silos Most companies have developed their APM systems organically, adding ad hoc systems and APM practitioners over time. The resulting silos make it difficult to share the necessary information needed to build, maintain, and optimize applications. At its core, E.P.I.C. APM is collaborative and offers a shared performance language that can speed the flow of information among developers and application owners to speed up remediation.

• Bring Value to the Business Our new approach also means that APM can now extend beyond IT and into the business. For example, marketing can monitor the user experience in real time, watching behavior and tracking click-through paths that map to purchases. Because the tools are smart and simple enough for non-IT users, E.P.I.C. APM allows the business to more fully collaborate with developers and operations to improve application effectiveness.



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CA Technologies APM 9.7: The Path to E.P.I.C. APM

The CA APM 9.7 release represents our first step toward realizing E.P.I.C. APM. You’ll see several enhancements and features that will help you deliver a flawless customer experience and excel in the application economy.

Smart Instrumentation Now, you’ll no longer have to recreate an issue. CA APM 9.7 builds on the deep transaction tracking of the previous release and adds a layer of intelligence so you can proactively trace and fix issues before the customer experience suffers.

Mobile APM Get up and running with mobile application analytics, quickly and easily. You’ll also get tighter integration among mobile, middleware and mainframe that provides 360-degree insight that will help you offer your customer a high-quality experience.

CA Mobile App Analytics Give your analysts, developers, IT operations and support teams a more powerful way to collaborate with CA Mobile App Analytics, a SaaS-based, on-premises solution. They’ll have the visibility and insight needed to achieve user loyalty and maximize potential value to customers. CA APM integrates with CA Mobile App Analytics so IT operations teams can find issues wherever they are across the end-to-end mobile app infrastructure and fix them quickly. APM Command CenterFetch agent configurations more quickly with the APM Command Center. Built on a massively scalable architecture, this feature makes it far easier to manage and support thousands of agents.

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E.P.I.C. APM as a Strategic AdvantageE.P.I.C. APM is more than just a checklist of features—instead, it’s a philosophy and aspiration that will guide our APM solutions going forward.

E.P.I.C. can help you use APM as a strategic advantage and share the responsibility of the user experience, so that each department or line of business can play a part in optimizing applications.

With the E.P.I.C. philosophy of APM as a foundation, you’ll be able to better deliver the types of experiences that create customer satisfaction, customer loyalty and more revenue.

From Reactive to Proactive Success in the application economy means proactively managing application performance to ensure continuous improvement.

Reactive Improvement

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The ca Opscenter portfolio provides tools that manage and monitor performance and availability, giving you the keys to ensuring your customers are up and running.

Learn more about stimulating user loyalty and differentiating your business in the application economy by contacting your CA Technologies sales representative or visiting our website: ca.com/apm



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http://www.ca.com/apm

CA Technologies (NASDAQ: CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business, in every industry. From planning to development to management and security, CA is working with companies worldwide to change the way we live, transact and communicate — across mobile, private and public cloud, distributed and mainframe environments. Learn more at ca.com.

© Copyright CA 2014. All rights reserved. This document is for your informational purposes only and does not form any type of warranty. Case studies included herein represent customer’s specific use and experience so actual results may vary. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.

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