eMarketing Techniques Conference_Internet Dough

Create a Business Internet Strategy 4/29/2008

www.InternetStrategiesGroup.com 1

Internet DoughCreate a Business Internet Strategy to Make More Dough

Frank Sinatra missed the Internet!

Internet Strategies Group

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http://americancomedynetwork.com/animation.html?bit_id=25239

• “A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in their organizations as the ones that “missed” the Social Media revolution!”

Robert ScobleBlogger, Former Microsoft Corp

“A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in thei3


http://americancomedynetwork.com/animation.html?bit_id=25239



“I know we should be doing more on the Internet, but frankly we just don’t know what to do!”

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Business Managers Say:

Internet DoughCreate a Business Internet Strategy to Make More Dough

Foreign Language

• Widgets• API• Affliate Marketing• Social Status• Social Validation• Reputation Management• MySpace/Facebook• Transparency• Authenticity• Consumer Powered

Media• Viral Marketing• Crowdsourcing• User Generated Content• Web 2.0• Social Media• AdSense• Social Networking• Online Community• Smart Mob

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Goals Today

1. Identify “What’s In It for YOU” (WIIFM)

2. Discuss Importance of a Business Internet Strategy

3. Look at TENPROVEN Social Media Strategies

4. Identify What Others are Doing

5. Answer YOUR ?’s

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Companywide


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When You Do - Your Benefits:

1. Sales/Marketing increase leads & sales2. PR increases brand awareness & exposure3. Customer Service provides better service at

lower cost4. Product Development decrease cost/increase

success5. HR attracts better candidates, retains employees,

develops better trained staff6. Finance reduces costs, finds acceptable price

points7. Operations increase quality, choices and

flexibility

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Consumer Behavior has CHANGED!

• Bank

• Shop

• Entertain

• Communicate

• Information

• Study

• Network

• Search

• Date

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Social Media use Increasing

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Customers are ALWAYS on!

Jupiter Research May 2007

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All Age Brackets!

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Revolutionary Behavior Changes

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All Industries Benefit!

1. Business

2. Manufactures

3. Franchise & Retail

4. Small Business

5. Musicians

6. Medical Health

7. Utilities

8. Associations & Clubs

9. Education

10. Libraries

11. Religious Organizations

12. Entertainment/Media

13. Authors

14. Law Enforcement

15. Government

16. Politicians

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Mass Media Use is Declining

• Magazine subscriptions are down

• Newspaper subscriptions are dropping

• Radio listening - down

• TV audience is fractured & down

• Direct mail is more expensive

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Disintermediated!

• Travel

• Books/Merchandise

• Music

• Media (Print, Radio, TV)

• Investment

• Home Mortgage

• Commerce

• What makes you immune?

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New Marketing Tools

Mass Marketing Social Media Marketing

• Value Paks

• Newspapers

• Flyers

• Radio, TV, Cable

• Billboards

• Magazines

• Telemarketing

• Direct Mail

• Yellow Pages

• Blogs

• Article Marketing

• Email Marketing

• Video

• Podcasts

• Social Networking

• SEO/SEM

• Analytics

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Social Media - YOUR Business Tool To:

•Acquire

•Retain

•Engage

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Acquire Customers

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Retain

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Engage

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Leverage Social Media!

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Social Media AMPLIFIES!

1. Email2. Webinars3. Blogs4. Video5. User Generated Content6. SEM/SEO7. Discussion Boards/Ratings8. Photos9. Podcasts10. Buzz Marketing

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1) Email

• Coupons

• eNewsletter

• Birthday & seasons greeting

• Invite a Friend

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2) Webinars


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3) Blogs

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4) Video

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5) User Generated Content

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6) SEM/SEO


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7) Discussion Boards

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8) Photos

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9) Podcasts

• Dentists

• Consultants

• Real estate Agents

• Comics

• Self-help gurus

• Body Shop

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10) Buzz Marketing

• What makes you different

• Be outrageous, controversial

• Plant seeds in blogs, PR, YouTube

• Analyze the effect

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Tony’s Plan - Phase ONE

• Collect Emails• Send

▫ eBirthday cards▫ Broadcast emails▫ Surveys, opinion polls▫ Coupons

• Facebook/MySpace• Blog• Testimonial Video• User Generated Content• Mashup Map• Directory Listings• SEO• Webcasts on Friday nights

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Create YOUR Strategy

• Pick the Social Media tools to compliment your goals

• Identify which department you want to start with

• Create a written plan with requests for resources

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Summary

• Identified WIIFM!

• Discussed dozens of examples you could adopt

• Reviewed what your peers are doing

• Impressed the need to create a Business Internet Strategy

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Next STEPS

1. START your Business Internet strategy today or be DISINTERMEDIATED!

2. Download my free eBook Internet Dough at www.internetdough.NET June 1st

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Don Philabaum

President/CEO


[email protected]

800.805-9413

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http://www.internetdough.net/

eMarketing Techniques Conference_Internet Dough

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