Email marketing to Facebook and social media
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Transcript of Email marketing to Facebook and social media
![Page 1: Email marketing to Facebook and social media](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c58dc8bb61ebaa6e8b468d/html5/thumbnails/1.jpg)
EMAIL TO FACEBOOK SOCIAL MEDIA MARKETING CASE STUDY
Radisson Edwardian Hotels
Is that a good or bad approach?
![Page 2: Email marketing to Facebook and social media](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c58dc8bb61ebaa6e8b468d/html5/thumbnails/2.jpg)
Email sent to subscribersCall to action: Win a weekend in LondonOther MWRs*: Engage with brand on social media platforms
* MWR = Most Wanted Response
![Page 3: Email marketing to Facebook and social media](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c58dc8bb61ebaa6e8b468d/html5/thumbnails/3.jpg)
Click takes you to this pageMust like to take part in competitionQuestion: Is that good or bad marketing?
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After clicking ”like”, you see thisAnother action is required to take part in the competitionQuestion: GOOD OR BAD?
![Page 5: Email marketing to Facebook and social media](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c58dc8bb61ebaa6e8b468d/html5/thumbnails/5.jpg)
After clicking on Facebook page, new window opens at survey gizmo. Asked to spot the difference and enter details.
![Page 6: Email marketing to Facebook and social media](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c58dc8bb61ebaa6e8b468d/html5/thumbnails/6.jpg)
Summary and questions
• Kudos to Radisson for trying• Our presumptions:– Radisson is likely to achieve a significant lift in
number of ”likes” on Facebook• Our questions:– What kind of likes do Radission get when they are
”tricking” people into linking their brand?
![Page 7: Email marketing to Facebook and social media](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c58dc8bb61ebaa6e8b468d/html5/thumbnails/7.jpg)
What to do next?
You cannot win anything, but you can like us for free at Facebook and/or Twitter
oMichael Leander on FacebookoMichael Leander on Twitter
o Telling your friends about this won’t cost you a dime either