Facebook bots & email marketing
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Transcript of Facebook bots & email marketing
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SMS60B 20B
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900,000,000
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Top 20 social and messaging apps in Belgium
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Messaging app ► Platform
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Search and chat bots
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CHAT BOT?
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COMPUTER PROGRAM
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DIGITAL ROBOT ASSISTANT
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CONVERSATIONAL
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AUDITORY OR TEXTUAL METHODS
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COMPLEX QUERIES
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❖ Customer service through Facebook Messenger
❖ New era of targeted advertising❖ Bot-assisted experiences
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Used more than 115,000x in the 1st month
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2016, YEAR OF BOTS
March 2016200M users
KIK
May 2016600M users
Skype
June 2015100M users
Telegram
April 2016900M users
Facebook Messenger
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10,000+ platform developers
are working on Facebook bots
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❖ AI-based digital assistant❖ Combination of human labour and
machine learning to complete tasks for the user
❖ Book restaurants, purchase items,..
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Email marketing?
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Opt-in
Bot-assisted
Messages
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Worth it?
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3 major advantages of building bots over traditional apps
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100% cloud basedno downloads
necessary
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High penetration rate
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Align content with context
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Flaws?
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Bots aren’t good enough year. To really understand humans, they need more data.
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BIG DATA
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… And it’s coming!
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ContentBot dev
costs
AnalyticsDatabase managemen
t
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HUMAN ► HYBRID ► AUTOMATION
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Not everything is virtual though. The
physical world needs humans.
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Bots could be the most important launch since the
App Store.
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THANK YOU!