Leeds Businesss Week Part 1 Twitter, Facebook & Email Marketing
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Transcript of Leeds Businesss Week Part 1 Twitter, Facebook & Email Marketing
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Part 1 Twitter, Email Campaigns &
Facebook#LeedsBizWeek@jrconsultancy
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Current social media usage?
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Survey Results
Usage
•Less than ¼ of you are blogging•80% using Facebook regularly•75% using Twitter regularly•70% using LinkedIn regularly
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Survey Results
Link between SEO & Social
•A 1/3 of people don’t see the link between•Only 11% have a good understanding of the link
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Survey Results
Who are you following on twitter?
•Industry related news•Professional bodies•Thought Leaders•Celebrity thought leaders•Competitors and associate companies•Influential people
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Survey ResultsGenerated business?
•1/3 of people have generated business from social media– Sign up on courses– Recruitment– Data capture (competitions)– Woolly ones like
• Web traffic• Branding• influencers
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Survey ResultsPro’s and Con’s of LinkedIn
•Competitors can see connections•Not very intuitive•Great place to network•Charity saying not sure it is useful•Generates business•Keeping in touch with people•Great for finding people
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Survey ResultsWho do you connect with?
•3% don’t connect with anyone•30% only connect with people the have met•12% connect with anyone•55% are somewhere in between
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What would you like to know?
• An immense amount of things!
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Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
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Strategy/Aims/Objectives
• Do you simply want to raise awareness?• What is the key message that you want to
send to your followers/potential followers?• Are you looking to fundraise or gather
supporters?• Do you want to inform followers about the
work you, as a charity or business for that matter carry out and who it benefits?
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What is Twitter?
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How do people use Twitter?
- Are 3 times more likely to follow brands than Facebook users- Are twice as likely to purchase from a brand than Facebook users
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Twitter vs. Email and Facebook
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Twitter Phrases
#
RT
MRTBit.ly
#ff@
ListsModified Retweet
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Use Lists
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#susanalbumparty
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How to manage your Twitter account
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Twitter Tools
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Email Marketing
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3rd Line / Pre Header
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How to optimise emails• From Address• Personalise• Subject line– Short, punchy, keep accurate
• Avoid spam filters by not having too many images / high image sizes
• Ask people to reply / add you to safe senders• Promote unsubscribe – far better than being marked spam• Send from UK servers / Pay for emails• Reporting - follow up people that open etc
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How to build your list
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How to build you list
• Encourage people to forward your emails• Add call to actions in content (subscribe)• Collect business cards• Connect on LinkedIn• Export Connections• Reply to sales emails (adding to CRM at same
time)• Host an event/webinar – email sign up
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Diesel bringing Facebook Likes into the real world
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Facebook B2B Study
• What gets likes?
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What gets comments?
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What gets shared?
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What should you share?
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What should you share?
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Simply Business
•Link•Picture•Human interest•Customer Competition
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Virgin Media Pioneers
•Tag yourself CTA•Inspirational message •in a picture
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CaterpillarCTA, does of nostalgia, picture, link
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UPS•Human interest story•Photo•Link•CTA•Competition
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Screwfix•Humour
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Facebook Ernst & Young Global
• News & Insights• Forums (strategic growth)• Careers/Recruitment
http://www.ey.com/GL/en/Home/Social-media
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Facebook Targeting
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Facebook Advertising
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Custom Audience Pixel
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Marc Jacobs Tweet Shop
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And I can help you…
• Research your keywords• Create and help write a blogs• Train teams or individuals on
LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for targeting …. And of course, SEO/websites!
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Challenge me?Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
•Carry on the conversation with me on twitter @jrconsultancy