Chinwag Insight: Facebook Marketing - Neville Hobson - Facebook 360: Integrated Marketing

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Transcript of Chinwag Insight: Facebook Marketing - Neville Hobson - Facebook 360: Integrated Marketing

Be where your customer is

Genuinely personal engagement

Key: Integrated Communication Facebook marketing is not

stand-alone or a separate activity

Long-term activity and resource commitment

Integral to your marketing and communication mix

Integral to the success of your business