Eloqua Insight Data Model Attributes and Metrics
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Transcript of Eloqua Insight Data Model Attributes and Metrics
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Copyright January 2013 Eloqua. All Rights Reserved.
ELOQUA INSIGHT DATA MODEL GUIDE:
ATTRIBUTES AND METRICS
ELOQUA 10
Eloqua Insight Data Model Guide: Attributes & Metrics
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Copyright January 2013 Eloqua. All Rights Reserved.
ELOQUA INSIGHT DATA MODEL GUIDE:
ATTRIBUTES AND METRICS
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Copyright January 2013 Eloqua. All Rights Reserved. Page 1
Summary
This guide provides descriptions of the attributes and metrics that are available for inclusion in Eloqua Insight reports. The structure of the document mirrors the folder structure in Eloqua Insight. You can also search this document for the attribute or metric you wish to use.
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What are Attributes and Metrics? In Eloqua Insight, the items that you want to report on are referred to as Attributes. An attribute is usually a noun. For example, an Email, Form, Landing Page, and Campaign are all attributes. But other items' data that describe or are directly related to those items are also attributes, such as campaign start date, campaign type, email send date, etc. Attributes are the items that normally appear on the left hand side of reports. They are the criteria by which you wish to run the report. Metrics, on the other hand, are what are the results of activities that occurred for a particular attribute. For example, # of Emails sent, # of Emails opened, # of visits to a web page, # of Form submissions are all metrics. The majority of reports that you will view or create have both attributes and metrics. For more details on what an attribute and metric are, please refer to the Eloqua Insight Reporter User Guide under Introduction to Eloqua Insight Reporting Terminology
Attributes
Account Folder Description
Account Account Name
Address 1 First line of Accounts Address
Address 2 Second line of Accounts Address
Address 3 Third line of Accounts Address
Business Phone Accounts Business Phone Number
City Accounts City
Country Accounts Country
Date Created Date the Account was Created
State/Province State or Province of Account's location
Zip/Postal Code Zip Code or Postal Code in Account's address
Integration Fields: MS CRM Account ID NetSuite Customer Address ID NetSuite Customer ID SalesLogix Account Address ID SalesLogix Account ID SFDC Account ID Siebel OnDemand Account ID
Fields from different Integration sources
* You can also report on Account Custom Fields . They are in the folders Custom_DateTime, Custom_Numeric and Custom_Text, depending on the Data Type of the field in Eloqua.
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If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and request that they enable your Insight custom fields.
Campaign Folder Description
Activity Type Type of Activity that occurred for that campaign, which includes one of the following options:
Emails Sent Emails Opened Email Clickthroughs Email Bouncebacks Email Unsubscribe Email Visitors Emails Received Possible Email Forwards Form Submitted Landing Page Visits
Note: Clients that upgraded from E9 to E10 may see some of the following attributes as well:
Print Mail Sends Call Center Calls Search Campaign Visits Online Referral Visits Batches Sent to Distribution List Emails Sent to Distribution List Contact Group Add Company Group Add Prospect Group Add Hypersite Visits Event Registration Put on Waiting List Surveys Sent Surveys Completed Fax Send Hypersite Page Visits
Campaign Campaign Name
Campaign End Date End Date of Campaign - The time saved for the campaign end date is 11:59:59 pm ET. Once the campaign reaches the end date/time, the campaign is deactivated. In addition, the standard prompt in
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Insight that asks the user to specify the time span or range for the active campaigns for inclusion in the report, relies on both the start date and end date to determine if the campaign was active at any point in the time span or range selected.
Campaign Lead Association Date Most recent response date that the lead (i.e. responder) was first associated to the campaign.
Campaign Product This is a standard campaign field where you select the product (if any) that the campaign was for. If you want to use a pick list for this field, you set that up in the campaign fields area under Setup.
Campaign Region This is a standard campaign field where you select the region (if any) that the campaign was for. If you want to use a pick list for this field, you set that up in the campaign fields area under Setup.
Campaign Start Date Start date of Campaign. This field is for reporting purposes only. The campaign is not actually set to active status on the start date. The time saved for the start date is 12:00:00 am ET. Like Campaign End Date, it is used in the standard Campaign Active prompt to determine if the campaign was active during that time. Not necessarily running on Eloquas campaign canvas but considered active by the marketer, as there may have been activity on the campaign outside of the Eloqua system.
Campaign Type
This is a standard campaign field where the user selects the type (if any) that the campaign was for. To make this field a pick list, navigate to the Setup function in the campaign fields area.
Created by User Username of user who created the campaign.
* You can also report on Campaign Custom Fields . They are in the folders Custom_DateTime, Custom_Numeric and Custom_Text, depending on the Data Type of the field in Eloqua. If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and request that they enable your Insight custom fields.
Contact Folder Description
Address 1 First line of Contact's address
Address 2 Second line of Contact's address
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Address 3 Third line of Contact's address
Business Phone Contacts Business phone number
City Contact's City
Company Contact's Company Name
Contact Name Contacts first and last name combined into one field
Country Contact's Country
Date/Time Created Date and Time Contact was created in Eloqua
Email Address Contact's Email Address
Email Address Domain Domain of Contact's Email Address (e.g. Eloqua.com). Note: If you are creating a filter to include everyone at a particular company (domain), your report will run faster if you do an exact match on the domain, rather than a contains or ends with filter on the email address field.
Email Address Status Status of Contact's Email (subscribed, unsubscribed, validated, Bounceback, etc.)
Fax Contact's Fax Number
First Name Contact's First Name
Last Name Contact's Last Name
Mobile Phone Contact's Mobile Phone Number
Salesperson Salesperson for Contact
State/Province State or Province of Contact's location
Title Contact's Title (e.g. Mr., Mrs., Ms., Dr., etc.)
Zip/Postal Code Zip Code or Postal Code in Contact's address
Integration Fields: Last Siebel OnDemand Campaign Name Last Siebel OnDemand Campaign Status MS CRM Account ID MS CRM Contact ID MS CRM Email Opt Out MS CRM Lead ID MS CRM Lead Rating NetSuite Contact Address ID NetSuite Contact ID NetSuite Customer ID NetSuite Email Opt Out NetSuite Lead Rating SalesLogix Account Address ID SalesLogix Account ID SalesLogix Contact Address ID SlaesLogix Contact ID
Fields from different Integration sources
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SalesLogix LeadAddress ID SalesLogix Lead ID SFDC Account ID SFDC Contact ID SFDC Email OptOut SFDC Lead ID SFDC Lead Rating Siebel OnDemand Account ID Siebel OnDemand Contact ID Siebel OnDemand Email Opt Out Siebel OnDemand Lead ID Siebel OnDemand Lead Rating Siebel OnDemand Province Siebel OnPremise Account ID Siebel OnPremise Contact ID Siebel OnPremise Lead ID
Lead Scoring: Aspect 1 Aspect 2 Contact Model Definitions
Aspect1 represents profiling of the contact and is represented by:
A B C D
Aspect2 represents the contacts engagement and is represented by:
1 2 3 4
* You can also report on Contact Custom Fields . They are in the folders Custom_DateTime, Custom_Numeric and Custom_Text, depending on the Data Type of the field in Eloqua. If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and request that they enable your Insight custom fields.
Email Folder Description
Email Batch A batch is a specific set of emails that are sent out of the Eloqua system in a group. This field is the name given to the email batch, and displays the email name and the date/time by which all the emails in that batch
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were sent. If you break up an email send so that it only sends x number of emails at a time, or only during certain hours, there will likely be multiple batches in your overall email send. In addition, if you have a campaign that continually brings in new contacts to be emailed, there will be multiple batches sent.
Email Delivery Type Type of Delivery that occurred for that email, which includes one of the following options:
Test Send Email Batch Quicksend Personal Email to 1 Person
This is an Engage email to one person
Personal Email to 2 or more people This is an Engage email to more than one person
Form Processing Embedded Email
Note: Only clients that upgraded from E9 to E10 may see these additional types:
Ongoing Email Refer a Friend Email Stress Test Simple Email
Email Group Name of the Email Group
Email Name Name of the Email
Email Open Date/Time Date/Time Email was opened
Email Scheduled Date/Time Date/Time Email Batch was scheduled to be sent
Email Status
Email Subject Line Subject line of the Email
Bounceback Folder
Bounceback Date/Time The date/time that the email bounced back
Bounceback From Address Either the branded or standard bounceback address configured for the install
Bounceback Message Additional detail provided by the SMTP server on the bounceback
Bounceback Type Indicates whether the bounce back was processed via our main bounceback filter or via a contact upload, which includes one of the following options:
Contact Upload Filter Unknown
SMTP Error Code Error code from the SMTP server
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SMTP Reply Code Reply code from the SMTP server
Clickthrough Folder
Clickthrough Link The URL set up to have clickthrough tracking
Clickthrough Query String Value The query string information that was on the tracked URL
Email Clickthrough Date/Time The date and time the clickthrough occurred
Existing Customer Indicates if the clickthrough was done by an existing contact or by a new visitor not yet in Eloqua: 1 = existing customer, 0 = new customer.
Email Send Folder
Email Sent Date/Time Full date/time that the email was sent
Recipient Email Address The email address of the recipient of the email
Recipient Email Address Domain The email domain of the recipient of the email (e.g. Eloqua.com). If you are doing a filter to include everyone at a particular company (domain), your report will run faster if you do an exact match on the domain, rather than a contains or ends with filter on the email address field.
Unsubscribe Folder
Spam Unsubscribe
Spam Unsubscribe Date/Time Date/time that the spam unsubscribe was processed
Spam Unsubscription Email Address Email address of the spam unsubscription
Spam Unsubscription Email Subject Line Subject line of the email where the spam unsubscribe request originated.
Unsubscribe Date/Time Date/time that the unsubscribe was processed
Form Description
Field Name Name of the field on the Form
Form Host Type: Type of Form Host, which includes one of the following options:
-Specify a new form to be placed on a website or to be used in an e-mail campaign -Integrate with an existing form on a website -Integrate with an existing form in an Email or otherwise not publicly accessible -Use internally in Eloqua as an agent proxy form
Form Name Name of the Form
Form Submission Type Type of Form Submission, such as Submitted by 3rd party application
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Form Submit Date/Time Date/Time Form was submitted
Geography Description
City (from IP) City detected from contact's IP address
Country (from IP) Country detected from contact's IP address
State/Province (from IP) State or Province detected from contact's IP address
Zip/Postal Code (from IP) Zip Code or Postal Code detected from contact's IP address
Landing Page Description
Landing Page Name of Landing Page
Lead Description
Lead When a contact in Eloqua responds to a campaign (ie. performs an activity that you have identified as a response rule), a lead is then created for that contact. There can only be one lead for a contact. That lead is then associated to other campaigns if they respond to the campaign.
Lead Age [days] Age of lead in days, from creation time to today.
Lead Created Date/Time Date/Time Lead was created in Eloqua, by the contact responding to its first campaign.
Lead Response Date/Time Date/time the response was made. If used in conjunction with the lead and campaign attributes, the lead's date/time of the response will be displayed.
Opportunity Description
Opportunity Closed Date/Time Date/Time Opportunity was closed pulled from the CRM
Opportunity Created Date/Time Date/Time Opportunity was created pulled from the CRM
Opportunity ForecastToCloseDate Date Opportunity is forecast to close pulled from the CRM
Opportunity Name Name of Opportunity
Opportunity Stage Status Status of Opportunity Stage
Opportunity Stage Type This field is no longer used. It has been replaced by Funnel Stage Type
Probability of Closing The % probability that the Opportunity will close, pulled from the CRM
Revenue Suite Folder (Available only if you have Description
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purchased and enabled Revenue Suite)
Funnel The name of the activated funnel.
Funnel Stage The custom funnel stage names based on the client configuration.
Funnel Stage Category The category of the Funnel stage, which includes one of the following options:
Marketing Sales
Funnel Stage Type The type of Funnel stage, which includes one of the following options:
Prospect Qualified Lead Sales Accepted Lead Sales Qualified Lead Revenue Expired Disqualified Closed/Lost Disqualified
Segment
Contact List Outlines whether contact is subscribed or unsubscribed to a particular Email Group. The format of the field outlines the Email Group and concatenates that with whether the contact subscribed or unsubscribed to the Email Group. For example, if a contact subscribed to an email which was in the Email Group Events, then the Contact List value would be Events-Subscriptions. If the contact then unsubscribed from that email in the Email Group Events, then the Contact List value would be Events-Unsubscriptions
Last Evaluated Date/Time Date/Time Segment was last evaluated. i.e. Last time segment was refreshed
Segment Segment Name
Time Folder Description
Day Date of week
Fiscal Month Fiscal Month (based on the Fiscal Start Month you set up)
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Fiscal Quarter Fiscal Quarter (based on the Fiscal Start Month you set up)
Fiscal Week Fiscal Week (based on the Fiscal Start Month you set up)
Fiscal Year Fiscal Year (based on the Fiscal Start Month you set up)
Hour Hour
Month Calendar Month
Quarter Calendar Quarter
Week Calendar Week number
Year Calendar Year
* For best results when using a Time attributes, be sure to include only 1 date/time attribute in the Report Objects of the report, such as one of the following options:
Campaign Start Date Email Sent Date/Time Email Clickthrough Date/Time Form Submit Date/Time Lead Created Date/Time
User Description
User Name of the User in Eloqua
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Visitor Description
Browser Type Visitor's Browser Type (e.g. Firefox, Internet Explorer, etc.)
Company DNS Name Name of the Company the visitor is from, if it can be determined from the DNS
Company From IP Name of the Company that Eloqua derives from visitors IP address.
Current Total Pages Number of pages that visitor visited on last visit
Customer Flag This is a bit flag that is set to true if the visitor record is to be filtered out by analytics (E9). In E10, this would key off the set up in Setup | Tracking | IP Filters | Visitors to be filtered from Analytics.
First Marketing Campaign First campaign that visitor visited
First Marketing Channel
First Page in Visit First page that visitor visited on this visit
First Visit Date/Time Date/Time that Visitor first visited
Host Name Host name URL for the visitor
IP Address IP Address of visitor
Last Visit Date/Time Date/Time that the Visitor last visited
Most Recent Form Submitted Name of the most recent Form submitted by visitor
Most Recent Search Query Most recent search query by visitor
Visitor Name ID of Visitor
Web Tracking Description
Browser Name of the browser the visitor used (e.g. IE, Netscape, Firefox, etc.)
Browser Version The version of the browser used by the visitor (e.g. Firefox 10.1)
Entry Search Query The search query used to get to the Entry Web Page
Entry Web Page The first page the visitor viewed in the session tracked by Eloqua
Exit Web Page The last page the visitor viewed before leaving the session tracked by Eloqua
Keyword The individual words used in the search queries
Last Page In Visit Last page visited in the session tracked by Eloqua
Microsite Microsite URL as set up in Eloqua
Page Tag Page Tags are used to tag web pages so that they can be easily and quickly shown in reporting. The page tag attribute is the
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name you gave the page tag when you created it in Eloqua
Page Tag Group Page Tag group is a way to group together several page tags created for reporting purposes
Page View Date/Time Date/time the page was viewed
Previous Web Page Page viewed prior to current page
Query String This allows you to see a set of URLs that contain specific parameters. You determine if the URLs must contain all or some of the parameters selected in order to be in the set
Query String Cluster This allows you to group together query string groups into a cluster for reporting purposes
Query String Cluster Group This allows you to group together query string parameters into a group for reporting purposes
Query String Parameter The parameter name you set up in the Query String area under the Setup menu in Eloqua.
Query String Parameter Set The set of parameters within Query String
Query String Parameter Value The values captured for the query string parameter
Referring URL URL of web page that referred the visitor to the Eloqua tracked session
Search Query Search query string that was used to enter website
Source Name of the referring source (e.g. Google, Bing, Linked In, Facebook, Referrer Website, or a particular Eloqua email)
Source Domain More detailed information on the source. For example, for search engines, it can be country-specific information (e.g. Google (CA) or Google (UK)). For referrer website, its the actual URL. For Eloqua emails, the source domain is Eloqua Email
Source Type Options include: Email No Referrer Search Engine Social Media Website
Sub Site Name of the subsite set up in Eloqua
Visit Date/Time Date/Time that a website visit happens
Visitor Click Depth Levels of menu clicks (1-2, 3-5, or more than 5)
Web Page URL of the Web Page
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Metrics Campaigns Folder Description
Campaign Count Total number of campaigns
Campaign Members Total number of members in Campaign
Activities and Responses Folder
Average Responses Total Responses/Number of Campaigns
Inbound Activity Rate [Total number of Inbound Activities/Total number of Campaign Members]*100
Response Rate [Total number of Responses/Total number of Campaign Members]*100
Total External Activities Number of external assets for the campaign. External assets are all marketing activities which were done outside of Eloqua, such as tradeshow sponsorships, webinars, direct mail, telemarketing, etc.
Total Inbound Activities Sum of all inbound activities for an individual campaign or folder.
Total Outbound Activities Sum of all outbound activities for an individual campaign or folder.
Total Responses Sum of all responses for an individual campaign or folder.
Unique Inbound Activities Total inbound activities deduplicated by Contact ID across each campaign.
Unique Inbound Activity Rate [Total number of unique inbound activities/Total number of campaign members]*100
Unique Outbound Activities Total outbound activities deduplicated by Contact ID across each campaign.
Unique Response Rate [Total number of unique responses/Total number of campaign members]*100
Unique Responses Total responses deduplicated by Contact ID across each campaign.
Budget and Cost Folder
Actual Cost Actual Cost entered for the campaign. Manually entered in the Financial tab of the campaign settings
Budgeted Cost Budgeted Cost entered for the campaign. Manually entered in the Financial tab of the campaign settings
Cost/Attributed Opportunity Total Actual Cost of the Campaign / Total number of Opportunities (open, won or lost) associated with the Campaign using the attributed revenue model.
Cost/Attributed Opportunity Won Total Actual Cost of the Campaign / Total number of won Opportunities associated with the Campaign using the
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attributed revenue model.
Cost/Attributed Revenue Total Actual Cost of the Campaign / Total Won Revenue associated to the Campaign using the attributed revenue model
Cost / Inbound Activity Total Actual cost of the campaign(s)/Total number of inbound activities
Cost/Influenced Opportunity Total Actual Cost of the Campaign / Total number of Opportunities (open, won or lost) associated with the Campaign using the influenced revenue model.
Cost/Influenced Opportunity Won Total Actual Cost of the Campaign / Total number of won Opportunities associated with the Campaign using the influenced revenue model.
Cost/Influenced Revenue Total Actual Cost of the Campaign / Total Won Revenue associated to the Campaign using the Influenced revenue model
Cost / Lead Total Actual cost of the campaign(s)/Total number of leads
Cost / Response Total Actual cost of the campaign(s)/Total number of responses
Cost / Response by New Leads Total Actual cost of the campaign(s)/Total number of responses by new leads
Cost / Unique Inbound Activity Total Actual cost of the campaign(s)/Total number of unique inbound activities
Cost / Unique Lead Total Actual cost of the campaign(s)/Total number of unique leads
Leads Folder
Lead Age (Avg) The average age across the leads for the attribute chosen
Lead Age (Max) The longest age across the leads for the attribute chosen
New Leads First response that a contact makes for the attributes chosen
Total Leads The total leads for the attributes chosen
Unique Leads Total leads deduplicated by Contact ID
Revenue, ROI and Opportunities Folder
Attributed Revenue The amount of revenue associated to the won Opportunities based on the attributed revenue model.
Attributed Revenue Lost The amount of revenue associated to lost Opportunities based on the attributed revenue model.
Attributed Revenue Open The amount of revenue associated to open Opportunities based on the attributed revenue model.
Attributed ROI [Attributed Revenue - Actual Cost]/Actual Cost
Average # of Opportunities Total Opportunity Count/Number of Campaigns
Influenced Revenue Total revenue of the Opportunity is given to all campaigns where the Contact linked to that Opportunity responded to
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that campaign.
Influenced Revenue Lost The amount of revenue associated to lost Opportunities based on the influenced revenue model.
Influenced Revenue Open The amount of revenue associated to the open Opportunities based on the influenced revenue model.
Influenced ROI [Influenced Revenue - Actual Cost]/Actual Cost
ROI [Total Revenue Actual Cost] / Actual Cost
Total Attributed Opportunities Count of all attributed Opportunities for an individual campaign.
Total Attributed Opportunities Lost
The attributed dollar value of the lost Opportunities
Total Attributed Opportunities Open
The attributed dollar value of the open Opportunities
Total Attributed Opportunities Won
The attributed dollar value of the won Opportunities
Total Influenced Opportunities Count of all influenced Opportunities for an individual campaign.
Total Influenced Opportunities Lost
The influenced dollar value of the lost Opportunities
Total Influenced Opportunities Open
The influenced dollar value of the open Opportunities
Total Influenced Opportunities Won
The influenced dollar value of the won Opportunities
Total Opportunity Amount Total amount for all opportunities (won, lost, open)
Total Unique Opportunities Total Opportunities deduplicated by Opportunity ID
Weighted Attributed Revenue (Total attributed revenue of the Open Opportunity)*(Probability of closing %) is given to all campaigns where the contact linked to that Opportunity responded to the campaign.
Weighted Influenced Revenue (Total influenced revenue of the Open Opportunity)*(Probability of closing %) is given to all campaigns where the contact linked to that Opportunity responded to the campaign.
Weighted Revenue (Total revenue of the Open Opportunity)*(Probability of closing %) is given to all campaigns where the contact linked to that Opportunity responded to the campaign.
* For more information about attributed revenue and influenced revenue, please refer to the Eloqua Blog: Dueling Revenue Attribution
Contacts Folder Description
New Contacts Number of new contacts in the Time Span/Range specified
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Total Contacts Number of total contacts
Emails Folder Description
Total Agents Who Sent Batches Total number of unique users who sent batches
Total Batches Sent Total number of batches sent
Activities Folder
Clicked Sents Number of email sents that had at least one clickthrough
Clickthrough Link Count Number of times a specific link was clicked through
Clickthrough Rate Number of Total Clickthroughs/Total Emails Delivered
Click To Open Rate Number of Unique clickthroughs / Total Open Emails
Existing Visitor Clickthrough Clickthroughs by contacts who were already visitors in Eloqua (i.e. had previously visited a tracked page or clicked through on a link).
Form Conversion Rate by Email Number of form submissions/Total emails delivered
Most Recent Clickthrough Date Date the most recent click through occurred
Most Recent Open Date Date the most recent open occurred
New Visitor Clickthroughs Clickthroughs by contacts who are new visitors in Eloqua (i.e. had never visited a tracked page or clicked through on a link).
Open Sents Number of email sents that had at least one email open
Open Rate Unique opens/Total Emails delivered
Possible Email Forwards Number of Emails that were possibly forwarded by the recipients
Possible Forwarders Number of recipients that possibly forwarded the Email
Possible Forward Rate Possible Forwarders/Total Emails delivered
Total Clickthroughs Number of times tracked links in the Email were clicked
Total Form Submissions from Emails Total number of Form submissions that came from an Email
Total Opens Number of times the Email was opened
Unique Clickthrough Rate Number of Unique Clickthroughs/Total Emails Delivered
Unique Clickthroughs Number of contacts that clicked on tracked links in the Email
Unique Form Conversion Rate from Emails
Number of Unique Form submissions/Total Emails delivered
Unique Open Rate Number of contacts that opened the Email / Total Emails Delivered
Unique Opens Number of contacts that opened the Email
Deliverability Folder
Bounceback Rate Numberof Unique bouncebacks/Total sends
Delivered Rate Number of unique Emails delivered/Total sends
Global Unsubscribe Rate
Hard Bounceback Rate Unique Hard Bouncebacks/Total sends
Soft Bounceback Rate Unique Soft Bouncebacks/Total sends
Total Bouncebacks Number of Emails that were recorded as a Bounceback (hard
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or soft)
Total Delivered Emails Sent - Hard Bouncebacks - Soft Bouncebacks
Total Email Group Global Unsubscribes
Number of Contacts who unsubscribed from Emails in this Email Group
Total Global Unsubscribes
Total Hard Bouncebacks Number of Emails that were recorded as Hard Bouncebacks.
Total Personal Sends Number of Emails sent from Eloqua for Microsoft Outlook or Engage.
Total Sends Number of Emails that were sent.
Total Soft Bouncebacks Number of Emails that were recorded as Soft Bouncebacks
Total Spam Unsubscribes Total unsubscriptions done via the spam unsubscribe process.
Total Templated Sends The number of Emails that were sent from Engage or Eloqua for Microsoft Outlook templates
Forms Folder Description
% of Fields Complete Percent of completed fields in a submission
% of Fields Incomplete Percent of incomplete fields in a submission
% of Fields Incomplete by Field Incomplete Fields/Total Fields
Form Abandonment Rate Percent of people who viewed Forms but do not submit them
Form Completed Fields Number of fields completed on Form
Form Conversion Rate Form submits/Total page views
Form Conversion Rate from Email Number of Form submissions/Total Emails delivered
Form Count Number of Forms
Form Field Number Number of fields in the Form
Form Field Value Value of the field on the Form
Form Submitted Sents Number of email sents that had at least one form submission
Form Submit to Clickthrough Rate Number of Form submissions/Clickthroughs
Form Submit to Delivered Rate Number of Form submissions/Delivered Emails
Form Submit to Open Rate Number of Form submissions/Opens
Form Submit to Send Rate Number of Form submissions/Sends
Form Submit to Visitor Rate Number of Form submissions/Visitors
Form Total Fields Total number of fields on Form
Total Form Submissions Total number of Form submissions
Total Form Views Number of times the Form was viewed.
Unique Form Submissions Total form submissions deduplicated by Visitor ID
Unique Form Conversion Rate Unique Form submits/Unique Visitors
Unique Form Submissions Total Form submissions deduplicated by Contact ID
Revenue Suite Folder Visible only if you are on the Revenue Suite beta program. To get on the list for the beta program, please contact your Eloqua Account Director
Description
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Avg Lead Cnt Average Lead Count
Avg Opp First Lead Age Average Opportunity First Lead age
Avg Opportunity Cnt Average Opportunity count
Avg Opp Primary Lead Age Average Opportunity Primary Lead Age
Avg Primary Contact Cnt Average Primary Contact Count
Funnel Value Funnel Value
Lead Age (Median) Median Lead Age
Lead Age in Stage (Avg) Average Lead Age in Stage
Max Lead Cnt Maximum Lead Count
Max Opportunity Cnt Maximum Opportunity Count
Max Primary Contact Cnt Maximum Primary Contact Count
Max Primary Contact Cnt - MQL Stage Maximum Primary Contact Count in MQL Stage
Max Primary Contact Cnt - Prospect Stage Maximum Primary Contact Count in Prospect Stage
Max Primary Contact Cnt - SAL Stage Maximum Primary Contact Count in SAL Stage
Max Primary Contact Cnt - SQL Stage Maximum Primary Contact Count in SQL Stage
Median Opp First Lead Age Median Age of the Lead first linked to the opportunity
Prospect Close Rate Conversion Rate from first prospect stage to closed won revenue
Total Closed Deals Total Closed Deals
Total New Primary Contacts Total New Primary Contacts
Total New Primary Contacts - Prospect Stage Total New Primary Contacts in Prospect Stage
Time Folder
First DateHour
Last DateHour
Web Tracking Folder
# of Navigations For a Page Number of navigations to a page from another page
% of Keyword Keyword value count/Total Keyword values recorded
% of Query String Clusters Query String Cluster Value Count/Total Query String Cluster values recorded
% of Query String Parameter Query String Parameter Value Count/Total Query String Parameter values recorded
Average Page Time Total Page Time/Total Page Views
Average Page Views per Visit Total Page Views/Total Visits
Average Page Views per Visitor Total Page Views/Total Visitors
Bounce Rate Common web analysis metric representing the % of visitors who left your site after viewing only the Landing Page
Contact Visitors Total visitors linked to Contacts
Count of Search Query Number of times the Search Query was recorded
Entry Page Views Number of views of the entry web page within a session
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Exit Page Views Number of views of the exit web page within a session
Keyword Value Count Number of times a keyword value has been recorded (from a search engine)
Last Page In Visit Last Page in the session (visit)
Most Recent Visit Date/time of the last visit
Navigation Rate Number of navigations for a page/Total navigations for the site
New Visitors Number of Total Visitors who are net new to the database (Visitor ID created in the time range of the report)
Non-Contact Visitors Total Visitors who are not linked to contacts
PageViewsWithNoFormSubmits Number of web page Pages Viewed with no Form submits
Query String Cluster Value Count Number of times a query string cluster value has been recorded
Query String Parameter Value Count Number of times a query string parameter value has been recorded
Returning Visitors Total number of visitors with an existing visitor ID who visited in the time range specified
Return Visitor Rate Total Returning Visitors/Total Visitors
Total Keyword Value Count Number of times the keyword value was recorded.
Total Navigations for Site Number of navigations for the site
Total New Visitors Total number of visitors who visited in the time range and did not have an existing Visitor ID
Total Page Time Sum of the time spent on each web page
Total Page Views Number of times a web page was viewed
Total Page Views by Contact Visitors Number of times a web page was viewed by visitors who are linked to contacts
Total Page Views by Non-Contact Visitors Number of times a web page was viewed by visitors who are not linked to contacts
Total Page Views for Query String Number of times a web page was viewed for each Query String
Total Page Views in Session Number of page views in the visit session
Total Page Views Ranking
Total Query String Cluster Value Count Number of values recorded for the parameters in the query string cluster
Total Query String Parameter Value Count Number of values recorded for the parameters in the query string
Total Visitors Total number of visits deduplicated by Visitor ID
Total Visits Total number of visit sessions by all visitors
Total Visits (Bounced) Total number of bounced visit sessions by all visitors
Total Visits by Contact Visitors Total number of visit sessions by visitors who are linked to contacts
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Total Visits by Non-Contact Visitors Total number of visit sessions by visitors who are not linked to contacts
Unique Page Views Total Page Views, deduplicated by Visitor ID
Unique Visitors Total visitors deduplicated by Visitor ID
What are Attributes and Metrics?AttributesMetrics