Eloqua SmarStart Implementation

Summary – Eloqua SmartStart Implementation

in only 3-5 working days your organization progresses from having no marketing automation, to having Eloqua setup, campaigns ready to go, your CRM integrated, and either lead scoring or lead nurturing in place.

In only 3-5 days you can report to management that you’re receiving an ROI on Eloqua! THIS is what is accomplished by an Eloqua SmartStart program implemented by 4Thought Marketing..

SmartStart Overview

• 2-3 day workshop

• Designed to build the foundation for your Marketing Automation

operation

• Our SmartStarts are focused on: Rapid time results Tightly defined goals Knocking those goals out in an aggressive fashion

What is an Eloqua SmartStart?

What is an Eloqua SmartStart?

Go from No Marketing Automation to having:1. Email marketing setup2. Integration or creation of 2 web forms3. Lead Nurturing best practices4. Administration setup 5. Oracle Marketing Cloud Reporting

1-Email marketing setupGo from No Marketing Automation to having:

1. Email marketing setup From, Reply-To Email header & footer Setup of your subscription page Configure an email template

2-Creation or Integration of 2 web forms

Go from No Marketing Automation to having:

2. Creation or Integration of 2 web forms 2 web forms Configure default landing pages

3-Lead Nurturing best practicesGo from No Marketing Automation to having:

3. Lead Nurturing best practices Best practices discussion Configure a 3 touch internal marketing campaign

Lead Nurturing best practices

Administration setupGo from No Marketing Automation to having:4. Administration setup

System users Branded sub-domain and logo Exclusion of competitor domains, bounces and unsubscribes Upload of your marketing contacts Digital body language tracking on your website

Commonly used reportsGo from No Marketing Automation to having:5. Review of most commonly used reports

Websites visits Campaign analysis Forms submissions overview Search Engine breakdown Etc.

Why is a SmartStart important to you?

Why is a SmartStart important to you?

• Oracle’s Marketing Cloud statistics show that customer’s that go through a SmartStart generate 260% more leads than self-taught counterparts

• Get your initial Oracle Marketing Cloud system setup right the first time

• Have a team of certified Oracle resources focused around customizing your platform

• Leverage generic industry best practices

• Customized implementation that meets your needs

Implementation process

What’s the SmartStart process like?

• Preparation (2 weeks)• Oracle Marketing Cloud education

5 fundamental courses (3 hrs each)

• SmartStart Workshop (2-3 day)• 4Thought Marketing project reviews

30, 90 and 180 days after SmartStart conclusion

In 3-5 days, go from having no marketing automation, to having Eloqua setup, campaigns ready to go and your CRM integrated.

Subscribe Questions? Call us at 888-Eloqua4 (888-356-7824) EloquaIntegrations@4ThoughtMarketing.com

Subscribe

Basic CRM Integration

NetSuite Special Integration Considerations

What to do Next?Oracle Eloqua Marketing

Cloud

Questions? Call us at 888-Eloqua4 (888-356-7824) EloquaIntegrations@4ThoughtMarketing.com