1

User Engagement Score

HERE’S A LOOK AT JUST SOME OF THE MARKETING AUTOMATION PLATFORMS WE INTEGRATE WITH

CONNEC

TOR

CONNEC

TORS

CONNECT

SALESFORCE

MARKETO

ELOQUA

SILVERPOP

MICROSOFT

HUBSPOT

INTEGRATION SERVICE

WEBCAST ELITE

GATEWAY

INTELLIGENCE

ON24 Connect removes the manual data management gap between engagement-driven

webinar programs and marketing teams responsible for generating and nurturing leads

before and after the live webinar is complete.

Seamless integration with leading marketing automation software enables real-time and

more informed follow-up within the tools marketing teams use every day, resulting in

increased efficiency and revenue.

ON24 Connect for Marketing Automation Systems

©2017 ON24 Inc. All Rights Reserved 1-877-202-9599 ON24.COM

22©2017 ON24 Inc. All Rights Reserved 1 877 202-9599 ON24.COM

ON24 CONNECT

“ON24’s Marketo integration makes reporting to the organization easy.”– Amy Holtzman, Director, Online Marketing

& Demand Generation, Conductor

“ I like how easy it is to set up events in ON24 and how straightforward the Marketo integration is.”

– Masha Finkelstein, Deman Generation Lead, Betterwork

METRICS THAT CAN BE PASSED FROM ON24 TO CRM AND MARKETING AUTOMATION SYSTEMS

Event Summary

+ Event ID

+ Title

+ Abstract

+ Date/Time

+ Sponsor

+ URLs

+ Speaker

+ Registration Count

+ Attendance Statistics

+ Partner Referral Details

For Each Registrant

+ Email Address

+ Registration Date/Time

+ Registration Form

+ Responses

+ Partner Referral

For Each Attendee

+ Email Address

+ Engagement Score

+ Live Statistics

+ Archive Statistics

+ Interactivity Summary

° # of poll responses

° Responded to all polls

° # of survey responses

° # of questions asked

+ Poll Details

° All poll questions

° All attendee responses

+ Question Details

+ Test Results

MAS

+ Automatically create leads & contacts

+ Collect individual registration and attendee info

+ Collect overall event summary

- Event title date & time

- Registration count

- Attendance statistics

+ Understand where a customer is in the buying

journey by seeing which webinars they attended

successful lead nurturing and qualifying

©2017 ON24 Inc. All Rights Reserved 1 877 202-9599 ON24.COM