Earth Hour Corp Presentation
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Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries/territories participating. Global landmarks such as the Sydney Harbour Bridge, CN Tower in Toronto, Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour. In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries/territories officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative. On Saturday 27 March, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet. Earth Hour 2011 will take place on Saturday 26 March at 8.30PM (local time). This Earth Hour we want you to go beyond the hour, so after the lights go back on think about what else you can do to make a difference. Together our actions add up. Visit our Beyond the Hour platform to share your stories and to get inspiration from the actions our supporters have shared with us already. Earth Hour by WWF Earth Hour is organized by WWF. With almost 5 million supporters and a global network in over 100 countries/territories, it’s one of the world\'s largest and most respected independent conservation organizations. WWF’s mission is to stop the degradation of the Earth\'s natural environment and build a future where people live in harmony with nature.
Transcript of Earth Hour Corp Presentation
Earth Hour 2011
• Global Reach
• The Big Idea – Beyond the Hour
• The Corporate Opportunity
• Next Steps
Earth Hour 2011
• Global Reach
• The Big Idea – Beyond the Hour
• The Corporate Opportunity
• Next Steps
Successes so far128 countries and territories
4616 cities and towns
Mobilised hundreds of millions of people
Over 5 million social media friends/fans/events
Translated into 38 languages
Global partnerships (380+ media partners, 400+ corporate partners
inc HSBC, McDonalds, IKEA, Coca Cola, PWC and more)
128 established campaign teams(76 WWF offices, 52 other organisations)
And this year we’re going beyond the hour
All G20 CountriesArgentina Australia Brazil Canada China European UnionFrance GermanyIndia IndonesiaItaly JapanMexico RussiaSaudi Arabia South Africa South Korea TurkeyUKUSA
1500+ of the World’s Greatest Icons
Earth Hour 2011
• Global Reach
• The Big Idea – Beyond the Hour
• The Corporate Opportunity
• Next Steps
Empowerment beyond climate change
A global communication platform
The opportunity to share ideas and challenges
A chance to show what can be achieved
When we all act together
Earth Hour 2011 and beyond
Get inspired and check out the
videos
http://www.youtube.com/earthhour
2011 - It’s time to ask…
“How can you and your company go beyond the hour?”
ACTION It could be any action, big or small from a company reducing
it’s carbon footprint to a school installing solar panels on their roof, a
council building cycling paths, a Government pledging to protect a
rainforest, right down to a family switching to renewable energy or drive
the car one less day a week.
PEOPLE it could be people inviting more of their staff, colleagues,
clients, friends and family to join Earth Hour, or join Earth Hour social
networks
TIME it could be people committing more time to sustainable actions
every day. It could be an extra 5 minutes, it could be 3 hours, it could
be more.
Big or small, every action counts
Earth Hour 2011
• Global Reach
• The Big Idea – Beyond the Hour
• The Corporate Opportunity
• Next Steps
How can business support
Earth Hour?Businesses can support Earth Hour 2011 by firstly switching out
the lights of premises and encouraging staff and customers to also
participate.
Businesses are in a great position to take action and encourage efforts that
go beyond the hour by implementing practices and services that enable
staff and customers to make ongoing changes to reduce their impact on
the planet.
Show current and future staff and customers you’re contributing to
global environmental change!
For more information we’ve created a great
‘How to Guide for Businesses’
http://www.earthhour.org/howto/Guides.aspx
IKEA are supporting Earth Hour globally by turning off the store lights and signs and going beyond the hour increasing sustainable and environmental activities. IKEA Singapore will be turning waste oil from their restaurants into biofuel.
Hotels and resorts across the Intercontinental Group are going beyond the hour to reduce energy usage and take part in ongoing actions. The Intercontinental in Sydney hosts Earth Hour every month.
CBRE is committing to switching off the lights in 300m sq foot of office space globally and strengthening their global sustainability practices with events throughout the year.
Through the character Pocoyo the Earth Hour message is reaching hundreds of thousands of pre-school aged children globally all learning about caring for the environment and helping the planet.
Some corporate examples
Channel access for campaign
Social MediaMedia Buyers
CorporateMedia Partners
128 country and territory teams
Affiliates
Mobile
Communications
The power of Earth Hour social media platforms
• Number 1 Trending topicon Twitter (27/3)
• 2.2 % of all tweetsEH-related (27/3)
• In one 60-min period EH had over
3.36 million impressions
• Supported by super users Kylie Minogue, Coldplay, Ashton Kutcherand more
• Number of people who interacted with EH via social media 16.7 Million
• Over half a million YouTube views
of EH2010 DVD
• 1,965 photos of EH uploaded to
Flickr
• EH a portal for 92 websites & blogs
Earth Hour 2011
• Global Reach
• The Big Idea – Earth Hour +
• The Corporate Opportunity
• Next Steps
Sign up for Lights Out
www.earthhour.org
Empowerment beyond climate change, it’s so simple
Then join the Beyond the Hour Platform
www.earthhour.org/beyondthehour
And we’ll help you broadcast your support
http://www.earthhour.org/Tools-And-Downloads.aspx
Thousands of organisations, groups
and individuals “re-brand” for Earth Hour
EARTH HOUR BEGAN IN ONE CITY, IN ONE COUNTRY IN 2007
JUST FOUR YEARS LATER,
EARTH HOUR HAS BECOME A GLOBAL MOVEMENT
UNITING HUNDREDS OF MILLIONS OF PEOPLE
IN 128 COUNTRIES AND TERRITORIES AND MORE THAN 4,500 CITIES WORLWIDE
FOR THE ONE THING WE ALL HAVE IN COMMON:
THE PLANET
Thank You
