Earth Hour 2011

• Global Reach

• The Big Idea – Beyond the Hour

• The Corporate Opportunity

• Next Steps

Earth Hour 2011

• Global Reach

• The Big Idea – Beyond the Hour

• The Corporate Opportunity

• Next Steps

Successes so far128 countries and territories

4616 cities and towns

Mobilised hundreds of millions of people

Over 5 million social media friends/fans/events

Translated into 38 languages

Global partnerships (380+ media partners, 400+ corporate partners

inc HSBC, McDonalds, IKEA, Coca Cola, PWC and more)

128 established campaign teams(76 WWF offices, 52 other organisations)

And this year we’re going beyond the hour

All G20 CountriesArgentina Australia Brazil Canada China European UnionFrance GermanyIndia IndonesiaItaly JapanMexico RussiaSaudi Arabia South Africa South Korea TurkeyUKUSA

1500+ of the World’s Greatest Icons

Earth Hour 2011

• Global Reach

• The Big Idea – Beyond the Hour

• The Corporate Opportunity

• Next Steps

Empowerment beyond climate change

A global communication platform

The opportunity to share ideas and challenges

A chance to show what can be achieved

When we all act together

Earth Hour 2011 and beyond

Get inspired and check out the

videos

http://www.youtube.com/earthhour

2011 - It’s time to ask…

“How can you and your company go beyond the hour?”

ACTION It could be any action, big or small from a company reducing

it’s carbon footprint to a school installing solar panels on their roof, a

council building cycling paths, a Government pledging to protect a

rainforest, right down to a family switching to renewable energy or drive

the car one less day a week.

PEOPLE it could be people inviting more of their staff, colleagues,

clients, friends and family to join Earth Hour, or join Earth Hour social

networks

TIME it could be people committing more time to sustainable actions

every day. It could be an extra 5 minutes, it could be 3 hours, it could

be more.

Big or small, every action counts

Earth Hour 2011

• Global Reach

• The Big Idea – Beyond the Hour

• The Corporate Opportunity

• Next Steps

How can business support

Earth Hour?Businesses can support Earth Hour 2011 by firstly switching out

the lights of premises and encouraging staff and customers to also

participate.

Businesses are in a great position to take action and encourage efforts that

go beyond the hour by implementing practices and services that enable

staff and customers to make ongoing changes to reduce their impact on

the planet.

Show current and future staff and customers you’re contributing to

global environmental change!

For more information we’ve created a great

‘How to Guide for Businesses’

http://www.earthhour.org/howto/Guides.aspx

IKEA are supporting Earth Hour globally by turning off the store lights and signs and going beyond the hour increasing sustainable and environmental activities. IKEA Singapore will be turning waste oil from their restaurants into biofuel.

Hotels and resorts across the Intercontinental Group are going beyond the hour to reduce energy usage and take part in ongoing actions. The Intercontinental in Sydney hosts Earth Hour every month.

CBRE is committing to switching off the lights in 300m sq foot of office space globally and strengthening their global sustainability practices with events throughout the year.

Through the character Pocoyo the Earth Hour message is reaching hundreds of thousands of pre-school aged children globally all learning about caring for the environment and helping the planet.

Some corporate examples

Channel access for campaign

Social MediaMedia Buyers

CorporateMedia Partners

128 country and territory teams

Affiliates

Mobile

Communications

The power of Earth Hour social media platforms

• Number 1 Trending topicon Twitter (27/3)

• 2.2 % of all tweetsEH-related (27/3)

• In one 60-min period EH had over

3.36 million impressions

• Supported by super users Kylie Minogue, Coldplay, Ashton Kutcherand more

• Number of people who interacted with EH via social media 16.7 Million

• Over half a million YouTube views

of EH2010 DVD

• 1,965 photos of EH uploaded to

Flickr

• EH a portal for 92 websites & blogs

Earth Hour 2011

• Global Reach

• The Big Idea – Earth Hour +

• The Corporate Opportunity

• Next Steps

Sign up for Lights Out

www.earthhour.org

Empowerment beyond climate change, it’s so simple

Then join the Beyond the Hour Platform

www.earthhour.org/beyondthehour

And we’ll help you broadcast your support

http://www.earthhour.org/Tools-And-Downloads.aspx

Thousands of organisations, groups

and individuals “re-brand” for Earth Hour

EARTH HOUR BEGAN IN ONE CITY, IN ONE COUNTRY IN 2007

JUST FOUR YEARS LATER,

EARTH HOUR HAS BECOME A GLOBAL MOVEMENT

UNITING HUNDREDS OF MILLIONS OF PEOPLE

IN 128 COUNTRIES AND TERRITORIES AND MORE THAN 4,500 CITIES WORLWIDE

FOR THE ONE THING WE ALL HAVE IN COMMON:

THE PLANET

Thank You