Earth Hour 2011
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Earth Hour A global campaign to rally support and inspire action from individuals, communities and governments. A peoples’ movement on climate change Started in 2007, in Sydney. Last year, over 4000 cities in 128 countries supported the campaign.1 billion people supported Calls for switching off non essential lights for one hour as a show of support and action on
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A global campaign with a simple message to switch off non essential lights for one hour, Earth Hour is a peoples’ movement on Climate Change, attracting governments, businesses, communities, men, women and children. A WWF initiative, Earth Hour has grown to become the largest environmental campaign in the history of our planet in just four years. At 8:30pm on 26 March 2011, towns and cities across the world will turn off their lights for one hour. This year, we call for your support not just for an hour but to sustain your commitments and responsible actions beyond the hour. In 2011, let us make Earth Hour a self perpetuating drive that inspires us to correct the way we live, every single day.
Transcript of Earth Hour 2011
Earth HourA global campaign to rally support and inspire action from individuals, communities and governments.
A peoples’ movement on climate change
Started in 2007, in Sydney.
Last year, over 4000 cities in 128 countries supported the campaign.1 billion people supported
Calls for switching off non essential lights for one hour as a show of support and action on climate change.
Earth Hour is the largest demonstration of public concern about climate change ever attempted’’
UN Secretary General, Ban- Ki-moon
March 28, 2009
Earth Hour 2010-INDIA•Over 5 million switched off and participated•Crossed the mark for no. of cities by a wide margin( 125 compared with 58 in 2009)•All iconic landmarks in each state, switched off.•Engaged over 600000 students•Received the best inclusive social campaign of the year award•100000 supporters in digital and online medium
Earth Hour 2011
moving beyond symbolism
THE EARTH HOUR BRAND GROWS BEYOND THE HOUR TO EARTH HOUR +
EARTH HOUR + SEEKS 2011 ACTION NOT JUST FOR 1 HOUR, BUT COMMITMENT TO ONGOING CHANGE
Key Message for Earth Hour 2011
Go beyond the hour
Switch off for an hour
PLUS
Switch on to a Low Carbon Lifestyle
Commit to a personal action to benefit the environment
TOGETHER OUR ACTIONS ADD UP
Earth Hour+ symbolizes
THE POWER OF
Individuals to commit to a personal action that will reduce their carbon footprint
Organizations to demonstrate actions or announce initiatives that reduce their impact on the environment
Governments to promote leadership on environmental issues
3 ways to directly support EH 2011
1. Participate Get involved – turn off your lights and get your
employees to do the same at home
2. Outreach Give communications and marketing support by
donating media or spreading the Earth Hour word
3. Financial support Donate or sponsor Earth Hour and help WWF reach important audiences
Earth Hour 2011
Partners
Supporters
Earth Hour Merchandise
Badges
Web Banners
T-Shirts
Posters
For more downloads log on to www.earthhour.in
Create, Engage, Share, Participate
We hope to make Earth Hour 2011 even bigger and better
