E-commerce and social-commerce in the lifestyle industry ... · Social Commerce • Using Social...
Transcript of E-commerce and social-commerce in the lifestyle industry ... · Social Commerce • Using Social...
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Jasiek Stasz, Michał Juda
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E-commerce and social-commerce in the lifestyle indu stry.
How to create and run effective tool for fashion brand s?
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Agenda
1. What is SHOWROOM?
2. Lifestyle industry
3. Effective social commerce
4. OpenGraph
5. Communication in social media
6. Contest with prizes
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What is SHOWROOM
1. The biggest e-commerce platform for independent fashion and design brands in Poland
2. Three on-line sales channels
3. Promoting indpendent fashion and design in Poland
4. Promoting Polish independent brands abroad (SHWRM.COM – launched TODAY)
5. Accepting independent brands from outside Poland very soon
6. Backed by HardGamma Ventures
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Lifestyle industry
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Name 3 fashion brands with fanpages among 50 biggest on Facebook (globally)…
…and win a shameless t-shirt!
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Source:: Socialbakers.com
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Lifestyle industry
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Why lifestyle brands are bound to sell in social media?
source: http://7reasons.org
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Lifestyle industry
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People talk about brands and products
source: http://currentphotographer.com/
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Social Commerce
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Social Commerce
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Social Commerce
• Using Social Media to increase sales in existing channels
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• Selling directly in social media
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Social Commerce
• Using Social Media to increase sales in existing channels
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• Selling directly in social media
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Social Commerce
• Using Social Media to increase sales in existing channels
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• Selling directly in social media
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Social commerce
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F-commerce
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Social Commerce
• Using Social Media to increase sales in existing channels
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• Selling directly in social media
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Social Commerce
• Using Social Media to increase sales in existing channels
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• Selling directly in social media
40% of traffic
30% of orders
originate from FACEBOOK
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Social Commerce
• Using Social Media to increase sales in existing channels
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• Selling directly in social media
40% of traffic
30% of orders
originate from FACEBOOK
24% of revenuesare generated in our FACEBOOK app
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Our observations
• Bigger fanpage doesn’t mean more orders
• At some fanpages 5% of fans place an order each month
• 47% orders on Facebook are placed between 10am and 2pm
• F-commerce (at least in PL) is still something completely new for the users.
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Our observations
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facebook WWW
18% use Facebook Connect (?!) 36% use Facebook Connect
Keen to like&share products, not the content of their cart.
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WOW! button
• The most advanced OpenGraph integration in Poland
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WOW! button
• The most advanced OpenGraph integration in Poland
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WOW! button
• The most advanced OpenGraph integration in Poland
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WOW! button
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WOW! button
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WOW! button
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Effective social commerce –communication
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Effective social commerce –communication
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Effective social commerce –communication
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Effective social commerce –communication
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Effective social commerce –communication
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Effective social commerce –communication
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Effective social commerce –communication
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Questions?
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Contest
• How many brands do use SHOWROOM?
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Contest
• How many brands do use SHOWROOM?– More than 300
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Contest
• How many brands do use SHOWROOM?– More than 300
• What % of our turnover does the Facebook app generate?
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Contest
• How many brands do use SHOWROOM?– More than 300
• What % of our turnover does the Facebook app generate?– 24%
• When do people shop on Facebook?
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Contest
• How many brands do use SHOWROOM?
– More than 300
• What % of our turnover does the Facebook app generate?
– 24%
• When do people shop on Facebook?
– At work, before lunch :)
• How many actions were published thanks to our OpenGraph integration?
– More than 20 000
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Zniżka!
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