Social Media + Digital Commerce = Online Success
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Transcript of Social Media + Digital Commerce = Online Success
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Social Media + Digital Commerce = online success
Social Commerce
“Please feel free to Tweet @wvrknight during this session”
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Sales Techniques for SME
Warren Knight Speaker / Author / Consultant CEO, co-founder of Gloople 20 years Retail Experience 5 years Social Media
International Business
Social Media for Business
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Online store
Ratings & reviews
Peer to peer sharing discount
Embedded Facebook store
GroupBuy & Flash sale
Refer a friend
Social integration
Mobile platform
Affiliate network
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Blippar
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Highrise
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Buffer
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Social Success
Find Social forums, blogs, social sites & groups Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations Socialise your CRM – Integrate social profiles Track social-driven sales – measure the return on your social investment
Social Sales
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Social Success
Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice
Social Marketing Social Sales
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Social Success
Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer-facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels
Social Customer Service Social Marketing Social Sales
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The Big News
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
Influence Search Rankings
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The Big News
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
What we share Matters
Over 60 million people are already using Google+
Influence Search Rankings
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Socialise your business No. 5
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LEAD Strategy
LEAD: LISTEN
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Experiment
LEAD: LISTEN
LEAD: EXPERIMENT
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Best Practice
Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles Special Offer: Send information about a special offer, promotion, event
5 Tweets a day
1 Post a day
Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
1 Blog a Week
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
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Develop
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP
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What is Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social, Twitter, Google+, Facebook
Case Studies, White Papers
Tumbler, Posterous
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The Power of Content Marketing
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Social Commerce Defined
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f-commerce
Converse f-store UK Create your own trainers and buy through Facebook
Cheeky Beach f-store SME opens up a full f-store Integrated with CMS
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Converse f-store UK Create your own trainers and buy through Facebook
Cheeky Beach f-store SME opens up a full f-store Integrated with CMS
f-commerce – buy from your wall
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t-commerce
Mobile Integrates the social network and the ecommerce platform. Click on tweet purchase the featured items, add them to wish lists, or share the fact that they already own the items.
43% Through Mobile
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s-commerce
Subscription
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c-commerce
Crowdsource
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Groupbuy – FlashSale
Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month
Twitter: 3 Sales in 21 minutes
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6 Top Tips to Take-away
SEO – website, social media, press release, online Content Marketing
PPC – Facebook & Google: engage with people who are actually looking for your product
Email Marketing – CRM, SCRM
Social Media - blogs, Forums, Twitter, Facebook, bookmarking, online PR
Digital Media – retargeting, media placements, viral campaigns
Affiliates – online influencers, shopping sites, voucher Codes
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