Social (Media) Commerce
-
Upload
jeroen-van-der-schenk -
Category
Business
-
view
909 -
download
0
description
Transcript of Social (Media) Commerce
![Page 1: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/1.jpg)
INTERNET TRENDS
SOCIAL MEDIATECHNOLOGY
![Page 2: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/2.jpg)
Jeroen van der SchenkSocial (Media) Concept Design
jvdschenk jeroenvanderschenk
![Page 3: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/3.jpg)
#bakkerLBU
![Page 4: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/4.jpg)
![Page 5: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/5.jpg)
You will not, and you will not assist or facilitate any third party to, copy, reproduce, transmit, distribute, frame, commercially exploit or create derivative works of such material or content. If you become aware o f any such d is t r ibu t ion or commercial exploitation, you agree to notify us immediately.
![Page 6: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/6.jpg)
SOCIAL(MEDIA)TRENDS
![Page 7: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/7.jpg)
![Page 8: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/8.jpg)
Web 1.0
Web 2.0
Web 3.0
The (E)volution of Internet
![Page 9: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/9.jpg)
![Page 10: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/10.jpg)
SOCIALSEARCH
![Page 11: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/11.jpg)
TRA
NSP
AR
AN
CY
![Page 12: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/12.jpg)
TRANSPARANCY
![Page 13: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/13.jpg)
A social trend in which people use technologies to get the things they need from each o t h e r ; r a t h e r t h a n f r o m traditional institutions like corporations.Source: Groundswell by Forrester.com
Groundswell
![Page 14: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/14.jpg)
web 1.0web 2.0web 3.0web 4.0
Society 3.0Marco Derksen
ModelMarketing
CommunicatieCommunication
Dialogue Value Networks
Bedrijven
Klanten
1.0 2.0 3.0
Source: Society 3.0
M e d i a L a n d s c a p e
From valuechain to valuenetwork
![Page 15: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/15.jpg)
SHARING
- SHARING -
SOCIAL MEDIA
![Page 16: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/16.jpg)
SHARING
- SHARING -
SOCIAL MEDIA
![Page 17: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/17.jpg)
SHARING
- SHARING -
SOCIAL MEDIA
![Page 18: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/18.jpg)
- CONVERSATION -
SOCIAL MEDIA
![Page 19: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/19.jpg)
- CONVERSATION -
SOCIAL MEDIA
![Page 20: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/20.jpg)
COLLABORATIVEPRODUCTION
- COLLABORATIVE PRODUCTION -
Social Media
![Page 21: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/21.jpg)
POWER TO THE CROWD
![Page 22: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/22.jpg)
- COLLECTIVE (INTER)ACTION -
Social Media
![Page 23: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/23.jpg)
COLLECTIVE(INTER)ACTION
- COLLECTIVE (INTER)ACTION -
Social Media
![Page 24: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/24.jpg)
COLLABORATIVECONSUMPTION
![Page 25: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/25.jpg)
PEER-2-PEER
EVERYTHING!
![Page 26: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/26.jpg)
couchsurfinghotelhotels
hotelindustryhospitality
KHNpeer-2-peerpeer-to-peerconnectingworldwidesleepingsharing
bedcouch
businessmodelsbackpacker
businessleisure
PEER-2-PEER
EVERYTHING!
![Page 27: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/27.jpg)
social mediacars
carsharingconcepts
businessmodelearn
reviewcrowd
peer2peerpeer-2-peer
peer tot peerautomotiveautobranche
PEER-2-PEER
EVERYTHING!
![Page 28: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/28.jpg)
moneyloan
crowdfundingspending
ratesocial media
crowdtrust
peer2peerpeer-2-peer
peer tot peer
PEER-2-PEER
EVERYTHING!
![Page 29: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/29.jpg)
We become are Mobile!
![Page 30: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/30.jpg)
Project Google Glass
![Page 31: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/31.jpg)
Project Windows Glass
![Page 32: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/32.jpg)
![Page 33: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/33.jpg)
SOCIAL COMMERCE
![Page 34: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/34.jpg)
COMMODITYMARKETS
![Page 35: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/35.jpg)
ADD VALUE
PRICE STRATEGY
![Page 36: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/36.jpg)
SOCIAL
TRANSACTIONAL
SOCIAL
TRANSACTIONAL
![Page 37: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/37.jpg)
time
T T Tinte
ract
ion
leve
lIt’s all about creating Social Touchpoints
![Page 38: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/38.jpg)
BAKKERGOES
SOCIAL
![Page 39: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/39.jpg)
Countries
Customers
Customer Interaction Organizing- versus Facilitating
Countries
Bakker Hillegom
![Page 40: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/40.jpg)
Bakker Social Media Objectives
‣ Increase frequency of contact and interaction with (potential) customers
‣ Claiming expertise about ‘gardening’
‣ Search Engine Optimization of all Bakker Hillegom domains (SEO)
‣ Convert to transactions (orders, newsletter subscriptions, Facebook
Likes, Followers)
‣ Monitor & Influence the online brand experience of Bakker Hillegom
![Page 41: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/41.jpg)
Selected Networks & Tools
![Page 42: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/42.jpg)
Our Content Strategy
![Page 43: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/43.jpg)
![Page 44: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/44.jpg)
BUSINESS SOCIAL
![Page 45: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/45.jpg)
![Page 46: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/46.jpg)
LOWER VOLUMEHIGHER CONVERSION
LONGTAIL KEYWORDS
![Page 47: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/47.jpg)
EncourageSharing!
![Page 48: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/48.jpg)
Customizable Sidebars...
![Page 49: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/49.jpg)
Customizable Sidebars...
![Page 50: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/50.jpg)
![Page 51: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/51.jpg)
![Page 52: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/52.jpg)
![Page 53: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/53.jpg)
Producing Content Is Core Business
![Page 54: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/54.jpg)
‣ Trends & News
‣ Howto (manuals, video’s)
‣ FAQ’s (focus on longtail keywords, conversion generator!)
‣ Fun
‣ Live (local) Events (social buzz, livestream, foto’s etc..)
‣ Geek Stuff...
What people like to read about...
![Page 55: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/55.jpg)
‣ Live (local) Events (social buzz, livestream, foto’s etc..)
What people like to read about...
![Page 56: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/56.jpg)
![Page 57: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/57.jpg)
![Page 58: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/58.jpg)
![Page 59: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/59.jpg)
![Page 60: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/60.jpg)
![Page 61: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/61.jpg)
![Page 62: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/62.jpg)
![Page 63: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/63.jpg)
BEAWARE.. .
![Page 64: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/64.jpg)
People rather communicatie with people than with organizations...
![Page 65: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/65.jpg)
There’s NO Social (Media) SHORTCUT!
![Page 66: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/66.jpg)
Social media is as social as YOU!“drop dead and choke in your own diarrhea”
![Page 67: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/67.jpg)
![Page 68: Social (Media) Commerce](https://reader034.fdocuments.in/reader034/viewer/2022052618/554a0364b4c905557a8b5254/html5/thumbnails/68.jpg)
Contact
Add me as a contact in you mobile phone
Jeroen van der SchenkFounder of [email protected]
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk