Impact of Social Media on E-Commerce
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Impact of Social Media on
E-Commerce
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Facts!
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Tweets analysis & comparison
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Some trends…
Connecting customers and companies in new and exciting ways.
eg.flipkart, myntra (segmented discounts), facebook likes.
Professionals in the e-commerce industry have seen a shift towards social sharing in the past few years
The more they click the more they buy
Online retail sales are anticipated to grow 10 percent a year for the next five years, accounting for 56 percent of all U.S retail sales by 2016.
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How do social media share the revenue…?
Assisted Revenue Per Share, Example - “Someone tweets a product and then places an order”
Twitter - $26.12
Facebook - $16.31
Email - $13.58
Want - $10.21
Google Plus - $4.71
Facebook “Like” - $4.56
Stumble Upon - $4.30
Kaboodle - $3.60
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Other revenue sharing partners..
Sharing Revenue By Browser Google Chrome - 36.61%
Internet Explorer - 21.75%
Mozilla Firefox - 16.75%
Safari - 8.24%
Sharing By Device
Tablet - 4.5%
Mobile - 3.21%
Desktop - 92.29%
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What is Social Commerce ???
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Avrenim_acceber
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The conversation has moved. It’s now online.
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Ecommerce (Buying &
Selling Online)
Social Media (Online Media
Supporting Social
Interacion and User
Generated Content)
Social Commerce
(Linking Social Media
and Ecommerce)
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Social Media: Fuel for your sales engine
72% of retailers plan to spend more on marketing via social networks this year than in 2013
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Transformation - Multiply sales through recommendation
• Only awareness does not bring revenues
• Repeat business and referrals generate business
• Existing customers work as Marketing partners
Social Commerce : Transformation of eCommerce with Social Computing
Product Discovery• Awarenes
s• Index
Product Selection• Decision
Support
Product Referral• Evangelis
m • Referrals
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People Talk
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1
2
3 4
5
3. Share on Twitter4. Share via Email5. Algorithm
1. Share Your Purchase: Facebook
2. Post to Facebook Wall
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Your Ecommerce
Site
Visitors Share Products or Purchases
Friends/ Followers:
Click Links and Share more
Increased Sales, Higher Conversions,
More Referrals
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Nike Instagram Photo-id campaign
Here’s how it works:
o Instagram users go to Nike’s PHOTOiD site, and select an Instagram shot as the background for the Nike Air Max model of their choiceo Users click a button, and Nike customizes the shoe color to match the colors in the photoo Users can share the shot over Instagram, Facebook, Twitter, and an online gallery with other Instagram/Nike customized photosoparticipants can also purchase the customized shoes
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TweetAFlight
TweetAFlight is selling airline tickets, but you can be sure that if this system works, everything plus the kitchen sink will soon be for sale on Twitter. Follow @TweetAFlight on Twitter When you see a tweet for a flight you want, reply
with the word “BUY”.
That reply message to “buy” gets processed by Chirpify
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The business transformation in eCommerce space
Traditional eCommerce Social eCommerceImplementation Dynamics Inventory Management &
traditional supply chainResource optimization with delayed integration
Business Case Merchants develop online store with a channel to pay online
Retailers provide online store with plug-ins for users to compare, buy & share experience
Business Processes Branding, Marketing & Sales Create awareness, engage & retain
Choice Of Products Comparison buying is not possible Comparison buying is possible
Financial transactions Physical financial transaction with limited options & offers
Multiple payment options with various loyalty programs, reqards & offers
Cost Higher LowerReliability Based on brand value Higher, references by known
circle of peopleFlexibility Lower, resources available from only
one inventoryHigher, resources available from multiple marketplaces
Frequency of Transactions Smaller frequency with higher value per transaction
Mass market but lower value per transaction
Social Commerce : Transformation of eCommerce with Social Computing
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Challenges on the way of transformation
• Social Network is private space
• Social space is not to be used primarily to ask for Buying
• Push for ‘Buy’ sometimes treated as a negative signal
• Stay simple during the changing trends & stiff competition
**Forrester's research report says 36% people dont like to receive mails even from their most favorite retailer
Social Commerce : Transformation of eCommerce with Social Computing
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References
http://commandpartners.com
www.topsy.com
www.rapidmarketplace.com