Double Your Business Using Referrals
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Double Your Business Using Referrals
Create a Continuous Stream of New Customers…
Simona Antosikova
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What’s In It For You
Why You Need More ReferralsWOM vs. ReferralsYour Effective Referral SystemsPrimary Referral SourcesYour Complimentary Businesses5 Best Applicable StrategiesGo Forth and Grow!
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Could You think up 6 Reasons why you need more Referrals?
Lower Marketing costsHigher RevenuesProspects convert to CustomersBetter customer ‘behaviour’You can concentrate on your businessYou can double your business
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What is the difference between WOM Advertising and Referral Systems?
Word of mouth advertising – by chance
Referral systems – predictable – consistent – repeatable
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4 Keys to an Effective Referral System
Win-win Institutionalised Measured and improved Systematic
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Your Effective Referral System
Give them a reason Give them a free trial What kind of people do you need? An award SYSTEM Follow-up calls Deadlines Give an excuse for referral
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3 Primary Referral Sources
Happy Customers Complimentary Businesses Centres of Influence
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Your Complimentary Businesses (CB)
Common target market Complimentary Independently owned and operated Willing to experiment Huge marketing budgets
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1. Free Advice
Free advice clinics Slow hours Tickets 15-20 Mins
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2. Prenuptial Agreement
Agreement Certain No. of Referrals Conditions are met
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3. Thank You
Thank You cards Handwritten Customised Employees involved ‘By referral only’ note
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4. Rave Reviews
Review panel Influential people in an industry Review your product Offer it them for free
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5. Board of Advisors
Executives of CB Centres of Influence Periodical Meetings Advice on how to improve your
business Happy to join for free
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Go Forth and Grow!
Tweak the Strategies?TestAdjustMeasure
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Thank you for Participating
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