DNA of building software products - Fast track method
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The DNA of building software products - Fast Track method
Sharad SharmaCEO BrandSigma Inc.
Board Member, Indian Angel NetworkChair, Product Forum, NASSCOM
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We are in the midst of a shift (again)
Mainframe
Operating Systems
ERP
ModularApps
Big Data
20132006
Database
199519851975Sharad Sharma @sharads 2
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Things that will certainly happen
• Cloud will be ubiquitous
• Mobile will be de-facto consumption device– Mobility is not just small screen
– Presence and Location
– HTML5
– Task specific apps
3Sharad Sharma @sharads
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Lets talk corporate apps
Apps, apps everywhere!
Time
TeamSize
TraditionalWay
On the Cloud
Cost of Product Development is down significantly
“Not once have I or my close colleagues ever heard a client say any of the following:•We don’t have a backlog of desired
applications with provable ROI.•We can’t find any applications that we think
are a good idea but without provable ROI.•We don’t need any new applications. We’re
all out of ideas!”Eric Knipp, Gartner, 2012
Backlog of Apps
Sharad Sharma @sharads 4
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Apps, apps everywhere!
Sharad Sharma @sharads 5
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Data-driven modularization of apps
A new apps hierarchy is emerging!
Sharad Sharma @sharads 6
Co
urt
esy:
Per
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Flat world for applications
Lower Costs
Sharad Sharma @sharads 7
Data-driven modularization
+
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India is an emerging flat world leader
These are some early success stories. The pace is quickening!
Sharad Sharma @sharads 8
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• Finding and contacting the market– $10 ideas
• Conducting the conversation to extract the idea– Includes validation with 5-10 people
• Building the SaaS solution
• Selling the SaaS solution– Creating Landing Page
– Driving Traffic
Sharad Sharma @sharads 9
Fast Track Method
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Fast Track Method
• Why $10 ideas
• Idea Extraction
• Building the SaaS solution
• Selling the SaaS solution
Sharad Sharma @sharads 10
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The new buyers
“App Store Search on ‘Insurance’ threw up 443 Applications!
I wonder how many were there 3 years ago??”
Who’ll do make buying decisions for these apps? CIOs or LOBs?
Sharad Sharma @sharads 11
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The Marketing Technologist
Controls IT spending in MarketingFastest growing role in Marketing
Has a jaded view of IT
Sharad Sharma @sharads 12
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Salesforce
Zoho
Sharad Sharma @sharads 13
Zoho story
~$200 per seat
~$60 per seat
~$12 per seat
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Fast Track Method
• Why $10 ideas
• Idea Extraction
• Building the SaaS solution
• Selling the SaaS solution
Sharad Sharma @sharads 14
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Sharad Sharma @sharads 15
Idea Extraction
1. What is your most important activity?2. Do you have pain associated with this activity?3. How is the pain related to the most important activity?4. Do you have a systemic process for the most important
activity?5. If that pain went away, how would that help you?6. If we created a process that addressed the pain would you
pay for it?
Dane Maxwellhttp://youtu.be/lHh83TWe7s8
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• In the past, founders would stumble into an SaaS idea
• Now, it’s a science!
Sharad Sharma @sharads 16
Indian stories
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Fast Track Method
• Why $10 ideas
• Idea Extraction
• Building the SaaS solution
• Selling the SaaS solution
Sharad Sharma @sharads #NASSCOMPC 17
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• Create the landing page
• Launch– at Google I/O in June’12
• Drive traffic– now #1!
Sharad Sharma @sharads 18
Indian story
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Thank You!
@sharads
#MadeInIndia