Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft...
Transcript of Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft...
![Page 1: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/1.jpg)
Willkommen
[email protected] & Transportation Industry Solution Executive
Digitale Transformation in der Reisebranche
![Page 2: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/2.jpg)
Microsoft Mission
![Page 3: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/3.jpg)
Digital transformation is essential to sustaining a competitive advantage
OPTIMIZE YOUR
OPERATIONS
to cut costs and react faster
TRANSFORM
YOUR PRODUCTS
and deliver new value to customers
SYSTEMS OF INTELLIGENCE
ENGAGE YOUR
CUSTOMERS
in a personal and relevant way
EMPOWER YOUR
EMPLOYEES
to deliver differentiated
service
![Page 4: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/4.jpg)
Berlins berühmtestes Hotel implementiertDynamics ERP
Herausforderung
• Benötigten ein
moderneres Finanz- und
Controlling-System
• zukunftssicheres
Rechnungswesen
Lösung
• Erfolgreiche Einführung des ERP-Systems Microsoft Dynamics NAV • Erfahrener Partner GWS
Vorteil
• Flexibles System, einfach zu handhaben• leicht und schnell zu implementieren • „cloud ready“ • Rollout geplant in 5 weiteren Hotels in Europa
„Die großartige Flexibilität des Systems sowie dessen einfache Handhabung,
haben diese Installation zu einem vollen Erfolg geführt. Noch in diesem Jahr
planen wir mit der GWS die ERP-Einführung in weiteren 5 Hotels in Europa.“
Monique Jaqqam, Vice President of Finance Europe
![Page 5: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/5.jpg)
“We’re very excited to deploy Evolve’s ROC platform at our property as a way to better personalize the
guest experience. Our staff will have real-time visibility into system configurations and performance from
any web enabled device, and as the platform is 100% cloud based, there is little burden on our staff.”
— Meade Atkeson, General Manager at the Westin Georgetown in Washington D.C.
ObjectivesEngage the customer and
winning mindshare over
other potential travel
destinations
SolutionImplemented Microsoft
Dynamics CRM to unify
customer data across
social and digital
channels
Benefits• Provides a deeper look at
customers via social channels
• Build a single, accessible customer
database
• Ability to easily customer marketing
communications
Controlling the In Room Guest ExperienceDelivering a truly connected guest experience
![Page 6: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/6.jpg)
Microsoft Dynamics 365
*Brought to you by Adobe Marketing Cloud
![Page 7: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/7.jpg)
Die Hotellösung für mobile Gäste-Kommunikationdigitalisiert die gesamte Guest Journey
7
Vielfältige Service-Apps:
Mobile Gastlösungen:
![Page 8: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/8.jpg)
Microsoft Azure CloudIntelligent software that lets you cater to individual guest needs
8
![Page 9: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/9.jpg)
Creating Dream Vacations with the Internet of Things
Challenge
• Improve food safety
• Insight into customer
behavior on its
innovative new Oasis-
class ships.
Solution
• Connect POS terminals,
tablets, and digital signs
with back-end servers.
• Handheld devices
connect to existing
equipment to increase
efficiency in food
inspection processes.
Benefits
• Integrates data from POS,
tablets, signage, TV, photo
gallery, and ticketing systems
• Automates alerts for cooler
malfunction
• Reduces time to complete
checklist and generate
temperature compliance reports
• Cuts temperature check times by
60%““From the photo gallery to the digital signage to the point-of-sale solutions,
everything works together seamlessly. The guests love it because they know we’re
catering to them, and we like it because we can make more money.”
— Bill Martin, Vice President and CIO, Royal Caribbean Cruises Ltd.
![Page 10: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/10.jpg)
![Page 11: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/11.jpg)
Firstline Workers Drive Business Impact
A better employee experience drives the guest experience. It’s a significant investment to transform the way we work, and StaffHub is part of this transformation.
![Page 12: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/12.jpg)
Microsoft StaffHubA purpose-built app for the Firstline Workforce
Communications & Community
Identity & Access Management
Schedule & Task Management
Training & Onboarding
![Page 13: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/13.jpg)
Create, update and manage schedules
Easily swap shifts and request time off
Stay in control when changes are made
Quickly link to additional services and apps
New: Create, assign and coordinate tasks
Coming soon: Track attendance with in-app clock in/out
Schedule & Task Management
![Page 14: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/14.jpg)
Open up new communication channels
Start group or private 1:1 conversations
Share best practices and company news
Use day and shift notes to stay up to date
New: Receive corporate announcements
Coming soon: Employee Town Halls and Yammer Integration
Communications & Community
![Page 15: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/15.jpg)
Training & Onboarding
Manage and share documents and files
Integrated with SharePoint and team sites
Deliver instructional videos and training assets
Access content directly from the app
Schedule training and onboarding activity
Coming soon: Targeted content by role, shift or time
![Page 16: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/16.jpg)
Assign identities with just a phone number
Automatically provision Office 365 accounts
Easily add and remove workers from teams
Manage access and identity within Office 365
New: Report on usage and activity
Identity & Access Management
![Page 17: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/17.jpg)
Was ist Künstliche Intelligenz?
“We’re really moving from a world where we have to understand computers to a world where they will understand us and our intent,
from machine-centric to human-centric, from perceptive to cognitive and from rational to emotional.”Harry Shum, Executive vice president, Microsoft Artificial Intelligence and Research Group
17
Machine Learning =
Computer lernen ohne explizit
programmiert zu werden,
erkennen Muster aus Daten und
treffen Vorhersagen
Cognitive Services =
Computer imitieren „kognitive"
Funktionen und dienen als
"intelligente Agenten“, die ihr
Umfeld wahrnehmen und
Aktionen ausüben
![Page 18: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/18.jpg)
Wie Cognitive
ServicesIhren Lösungen eine
menschliches Gesicht
verleihen
![Page 19: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/19.jpg)
Intuitiverer Kundendienst mit digitalenAgenten
Höhere Kundenzufriedenheit durchsofortige Antworten
Besserer Service im Call Center durchmehrsprachige Voice Bots
Call Center Kosten senken durchChat und Voice Bots
Umbuchungen automatisieren mitAssistenz-Bots
Reklamationen schneller bearbeitenmit Text Mining
Sales & Marketing Customer Service Optimize Operations
Conversational Commerce im Kanalder Wahl, Cross-Sell, Up-Selll
Verbesserte Customer Journey mitpersonalisierten Angeboten
Next Best Offer Information und kontextbasierte Suche
„Reiseanbieter werden individualisierte elektronische Agenten als Teil des Urlaubspakets vermieten. Kunden
stehen im ständigen Kontakt mit ihrem Reiseanbieter, um ihren Urlaub in Echtzeit abzustimmen und eventuelle
Probleme zu beseitigen.“ Futurologe Daniel Burrus, Quelle: www.burrus.com
Cortana Intelligence Cognitive Servicesin der Reisebranche
![Page 20: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/20.jpg)
![Page 21: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/21.jpg)
![Page 22: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/22.jpg)
“Alexa, open Cortana”
“Opening Cortana…”
“What can I do for you?”
“What’s the weather?”
“Right now, its 73 and sunny”
Cortana Skill für Alexa
![Page 23: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/23.jpg)
23
Integrierter Kundenservice - Vom Chatbot in allen Kanälen bis zum Ticketing-System
![Page 24: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/24.jpg)
Travel Chat Bots
![Page 25: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/25.jpg)
• 500.000 Bot Nutzer (Facebook,
Skype, Cortana, Alexa)
• 60 Mio monthly visitors
![Page 26: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/26.jpg)
![Page 27: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/27.jpg)
Travel Chat Bots
![Page 28: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/28.jpg)
•
•
•
•
•
•
•
![Page 29: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/29.jpg)
Marriott FAQ Bot
https://www.youtube.com/watch?v=bM5JLxNMgJ4&feature=youtu.be
29
![Page 30: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/30.jpg)
Einfach selber machen auf qnamaker.ai/
30
1. Copy, paste... Bot!
2. Take your bot to school.
3. Take the training wheels off.
![Page 31: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/31.jpg)
A Human Dream: Removing the Language Barrier Between People
31
![Page 32: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/32.jpg)
The Future Of Order Taking at McDonalds
![Page 33: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/33.jpg)
Herausforderung• Webjet bearbeitet täglich tausende von
Buchungen gemeinsam mit seinen 250.000
Hotel- und Agenturpartnern
• 5-10% der Buchungen sind fehlerhaft und
führen zu Unzufriedenheit und
verspäteten Zahlungen an die Partner
• Dies kann ernste finanzielle Folgen haben..
Strategie• Webjet and Microsoft
entwickelten die erste
Blockchain für
Hotelbuchungen.
• Smart Contracts optimieren
die Buchung und den
Zahlungsprozess, reduzieren
Fehler
Resultat• Geringeres Risiko von Fehlbuchungen, mehr
Effizienz, Sicherheit und Vertrauen für die
Partner
• Wettbewerbsvorteil, möglicherweise neuer
Industriestandard
• Neues Geschäftsmodell für Webjet bei Verkauf
der Lösung an andere
Webjet | Reduziert Hotel-Buchungsfehler
“Microsoft’s ongoing investments in building the industry’s most trusted cloud platform around the principles of
security, privacy and control, compliance and transparency, along with its deep heritage in guiding businesses,
including Webjet, through periods of significant IT transformation made the decision to go on this journey with
Microsoft a no-brainer.”
— John Guscic, Managing Director, Webjet
![Page 34: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/34.jpg)
![Page 35: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/35.jpg)
Daniel Schellmann, Account Executive Bing Ads D-A-CH, @bingadsdde
Bing Ads:Tourismus InsightsINTOURA
„Digitalisierung im Tourismus“
November 13, 2017
![Page 36: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/36.jpg)
![Page 37: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/37.jpg)
Das Bing NetworkErweitert bei Syndikations- und Verteilungspartnern
Bing
Dritt-
anbieter
Microsoft
Publisher
Bing
Network
1 2
1. First-party device integration. 2. Third-party device integration
![Page 38: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/38.jpg)
9 %
25 %
18 %
12 %
10 % 9 %
12 %
100 Mio.Suchmaschinennutzer
in den 7 führenden
europäischen Märkten
führen
3 Mrd. Suchvorgänge im
Monat aus
Unsere PC-Zielgruppe wächst
comScore qSearch (custom), Juni 2017; das Bing Network umfasst Bing,
Yahoo (Suchanfragen über Bing) und das AOL-Suchnetzwerk.
![Page 39: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/39.jpg)
Bing Ads Insights
Tourismus
39
![Page 40: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/40.jpg)
2017 werden in Deutschland digitale Travel Sales in Höhe von 27,52 Milliarden $ erwartet. Deutschland ist damit weltweit der viertgrößte digitale Travel-Marktplatzund hinter Großbritannien die #2 in Europa
Quelle: eMarketer 2016; eMarketer’s Digital Index for 2017
9,2 mds $
9,7 mds $9,8 mds $
10 mds $10,1 mds $
$10,81
$10,85
$11,24
$20,47
$22,05
$27,36
$27,52
$40,11
$121,98
$189,62
$- $20,00 $40,00 $60,00 $80,00 $100,00 $120,00 $140,00 $160,00 $180,00 $200,00
Kanada
Brasilien
Südkorea
Frankreich
Indien
Japan
Deutschland
Großbritannien
China
USA
Top-Staaten sortiert nach digitalen Travel Sales, 2017 (Milliarden in US $)
![Page 41: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/41.jpg)
Die Umsätze digitaler Travel Sales werden bis 2020 weiter auf knapp 29 Milliarden $ wachsen, allerdings sinkt das prozentuale Wachstum seit 2016 kontinuierlich. Dies bedeutet einen zukünftig weiter verschärften Wettkampf unter den Anbietern.
Quelle: eMarketer, 2016; Digital Travel Sales in Western Europe, by Country, 2015-2020
9,2 mds $
9,7 mds $9,8 mds $
10 mds $10,1 mds $
$24,82
$26,41
$27,52
$28,15
$28,60 $28,91
9,60%
6,40%
4,20%
2,30%
1,60%1,10%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
$20,00
$22,00
$24,00
$26,00
$28,00
$30,00
2015 2016 2017 2018 2019 2020
Digitale Travel Sales in Deutschland, 2015 - 2020
Digitale Travel Sales (Milliarden) Wachstum digitaler Travel Sales (%)
![Page 42: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/42.jpg)
Das Nutzerprofil der Reise-Enthusiasten im Bing Network(Basierend auf Daten von GlobalWebIndex)
![Page 43: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/43.jpg)
Reisen
Reise-Enthusiasten:
Personen mit starkem Interesse an Reisen und der Erkundung neuer Orte
the world’s largest multi-market research study. Data from research surveying more
than 700,000 internet users across 34 countries around the world, representing 90%
of the global internet population.
![Page 44: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/44.jpg)
Reise-
Enthusiasten
Buchungsabsicht in den nächsten 6 Monaten
Geschlecht
Altersgruppen (%)
52% 48%
Quelle: GlobalWebIndex Q3 2016
19%
15%15%
12%
0%
5%
10%
15%
20%
Ferien (Ausland) Ferien (Inland)
Bing Google
9
2119
29
21
0
5
10
15
20
25
30
35
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64
Bing Google
![Page 45: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/45.jpg)
Reise-
Enthusiasten
Reiseaktivitäten Ausland% wie oft reisen Sie …
Nutzung von Reise-Apps in den letztenMonaten (%)
Reiseaktivitäten Inland% wie oft reisen Sie …
Quelle: GlobalWebIndex Q3 2016
1
6
18
48
22
0 10 20 30 40 50
Mindestens einmal im
Monat
Einmal alle 2 bis 3 Monate
Einmal alle 6 Monate
Einmal im Jahr
Seltener
Google Bing
4
14
26
27
22
0 10 20 30 40
Mindestens einmal im
Monat
Einmal alle 2 bis 3 Monate
Einmal alle 6 Monate
Einmal im Jahr
Seltener
Google Bing
26
20
0
5
10
15
20
25
30
Bing Google
![Page 46: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/46.jpg)
Wachstum des Travel-KlickvolumensVergleich 2016 vs. 2015: Steigerung um 42%
Quelle: Interne Daten, Bing und Yahoo-Webseiten in Deutschland, Mai – Oktober 2016
Nov. 20160%
20%
40%
60%
80%
100%
120%
140%
160%
![Page 47: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/47.jpg)
Verteilung der Suchanfragen nach KategorienDie drei großen Kategorien (Hotels, Flüge, Pauschalreisen) generieren mehr als 80% des Suchvolumens
Quelle: Interne Daten, Bing und Yahoo-Webseiten in Deutschland, Mai – Oktober 2016
Nov. 2015 Nov. 2016Rad &
Wandern
0,4%
![Page 48: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/48.jpg)
Wachstum der Suchanfragen nach KategorienAlle Kategorien profitieren vom Gesamtwachstum des Bing Networks und legen im Durchschnitt um 30% zu.
Nov. 2015 Nov. 2016
45%
36% 36%
33%
31%
28%
26%
24%
9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Kreuzfahrten Camping Rad & Wandern Autoverleih Bahnreisen Flüge Hotels &
Übernachtung
Pauschalreisen Busreisen
Quelle: Interne Daten, Bing und Yahoo-Webseiten in Deutschland, Mai – Oktober 2016
![Page 49: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/49.jpg)
CPC und CTR im TravelsegmentGünstige Kosten pro Klick im August bei erhöhter CTR
0,00%
4,00%
8,00%
12,00%
16,00%
20,00%
€ -
€ 0,20
€ 0,40
€ 0,60
€ 0,80
€ 1,00
€ 1,20
CPC & CTR der Kategorien
CPC CTR
11%
12%
13%
14%
€ 0,41
€ 0,42
€ 0,43
€ 0,44
€ 0,45
€ 0,46
€ 0,47
€ 0,48
Mai Juni Juli August September Oktober
CPC und CTR nach Monaten
CPC CTR
Quelle: Interne Daten, Bing und Yahoo-Webseiten in Deutschland, Mai – Oktober 2016
Hinweis: Die genannten Werte für CTR und CPC beziehen sich ausschließlich auf Mainline-Klicks.
![Page 50: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/50.jpg)
Vielen Dank!
50
Gute Reise mit Bing Ads
![Page 51: Digitale Willkommen Transformation in · Digitale Transformation in der Reisebranche. Microsoft Mission. Digital transformation is essential to sustaining a competitive advantage](https://reader033.fdocuments.in/reader033/viewer/2022050603/5faafcb1d6cd6942952ef7cc/html5/thumbnails/51.jpg)
© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other
product names are or may be registered trademarks and/or trademarks in the U.S.
and/or other countries.
The information herein is for informational purposes only and represents the current
view of Microsoft Corporation as of the date of this presentation.
Because Microsoft must respond to changing market conditions, it should not
be interpreted as a commitment on the part of Microsoft, and Microsoft cannot
guarantee the accuracy of any information provided after the date
of this presentation.
Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–
REGARDING THEI NFORMATION IN THIS PRESENTATION.
Daniel SchellmannAccount Executive D-A-CH
Microsoft Search Advertising
Office: +49 (0) 89 31765416
Mobile: +49 (0) 151 44012574