Digital & Social Media Presentation for Advancement NW 6-17-2016
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Digital & Social Media for Effective Fundraising 1 www.denalifsp.com
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Transcript of Digital & Social Media Presentation for Advancement NW 6-17-2016
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Digital & Social Media for Effective Fundraising
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Digital & Social Media OverviewGo
als &
Pla
nsWhat are our goals?What are our plans?
Cale
ndar
and
WhoWhen do
we do it?Who does it? Im
plem
enta
tionFollow the
planAdjust as needed
Follo
w U
pTrack resultsThank yous
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Digital & Social Media Campaigns
• Goals• Budget• Calendar & Plan
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Goals & Dashboard
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BudgetMedia Start End Budget Goal Actual Inc Notes
Facebook campaign 12/2 12/31 500$ 2,000$ Web Retargeting 12/2 12/31 500$ -$ YouTube Advertising 12/2 12/31 100$ 500$ Twitter targeted ads 12/2 12/31 100$ 200$ LinkedIn ads 12/2 12/31 100$ 200$ Facebook - promoted posts 12/15 12/31 250$ 300$ Online Donations (other) 12/2 12/31 -$ 20,000$ Total 1,550$ 39,200$
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Why Online?
Younger donors very comfortable with online communication and donating
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When
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“The Big Four” Digital & Social Media
Website, Google, Facebook & EmailWebsite is the key to all online donations
Audit websiteCheck all links and look at on mobile platformCreate best practices landing page and donation page
GoogleAdWords Display NetworkGoogle Grants for nonprofits
FacebookPower EditorCustom audiencesLook alike audiences
EmailListSubject lineLinks and buttons that work on mobile
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Website – Donation Page
• Trust marks are very important
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• Google for Nonprofits• Google Grants• Google Alert• Google+ for Nonprofits• Google One Today• Google My Business• Google Display Network• Google AdWords Express• YouTube (Google) Nonprofit Program
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• Open http://www.google.com/nonprofits/join/
• Click: Apply to Google for Nonprofits• Fill out membership application with EIN
(Tax ID #)• Await approval (up to 2 weeks)• Upon approval set up • Google Ad Grants• YouTube Nonprofit Program
Google for Nonprofits Setup
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Google for Nonprofits Setup
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Video
Budget or create for website and YouTube or Vimeo
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• Facebook nonprofit page
• Facebook boosted post
• Facebook event
• Facebook affinity list
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Facebook Page
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Facebook Boosted Post
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How to Create a FacebookBoosted Post w/Link
Open Facebook
Write post “Please support us with a donation this year…”
Keep it short
Add link (URL) to your donation page
Schedule post
Promote post (click “Boost” button)
o Choose “People you choose through targeting”
o Choose location – local cities and area
o Choose age – 21+ unless youth nonprofit
o Choose interests that are like your nonprofit
o Choose $60-$150 depending on budget
o Boost post for 7 days
Reschedule post each week for duration of campaign
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Facebook Event
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How to create aFacebook Event - example Open Facebook
Click on “Event” tab
Name: Name the event i.e.. “I supported nonprofit with a donation this
holiday season”
Details: Add details about why you are asking for support and ask for
share
Where: City or state of Alaska
Tickets: Important! Link to Pick.Click.Give. website address
When: November 26 until December 31
Category: Causes – Fundraising
Add event photo
Invite tab – All friends
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Email Signature for allStaff/Volunteers
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E-newsletter
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eBlasts
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• Twitter and Twitter Ads
• LinkedIn and LinkedIn Company Page Ads
• PayPal Here
• PayPal Giving Fund – eBay Giving Works
• Fundly
Social Media - Other
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• Go to your followers
• Create first tweet “Thanx for following. Your support
helps us _____ in our community. Please visit (or
Donate) at www.xxxx.org. Plz retweet.
• Insert photo (optional)
• Copy first tweet
• Paste into 2nd tweet, repeat as necessary
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•Fill out everything in profile
•Create company (nonprofit page)
•Becoming increasingly popular
•Affluence of users
• Inexpensive for ads to select individuals
•Many nonprofit groups to follow (under
interests)
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•Sign up for PayPal Nonprofit
•When approved only 2.2% add to website
•Order PayPal Here for mobile credit card
reader
•Signup for PayPal Giving Fund individuals can
donate a portion of all eBay sales (10-100%)
PayPal
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Fundly
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Promotion & Exposure
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Amazon Wish List
Make sure to have “Add to Wish List” tab on browser
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Rating & Online Portals
Top 3 are very important!
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Affinity mail list f/ digital sources
• Email service provider – Mail Chimp, Constant Contact etc.• Download list to Excel or CSV.• Find all addresses and add to affinity list.
• Facebook page• Go to your page. • Click on notifications. • Find the most recent notification with a new like to the
page. • Click on the icon on the right side of the notification and
the list will pop up. • You can then copy the whole list and paste it into a
spread sheet. • Find all addresses and add to affinity list
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Ken Miller Denali FSP Fundraising Consultants
www.denalifsp.com907 250-8488 – [email protected]
Blogs and websites to favoriteJeff Brooks – “Future Fundraising Now”
Roger Craver – “The Agitator”
Sean Triner – “Pareto Fundraising”
Jon Loomer – “Jon Loomer Digital”
Tom Ahern – “Donor Communications”
Thank you!
Presenter’sContact Information
