AdvancementAlignment

Working togetherOne University

Onboarding Engagement continuum

Integration of advancementCoordination of advancement strategies

Creating efficiencyTargets

Strategic priorities focus areas

Regional engagement

Action teams

synergy

Raising Friends and Funds in TexasA.I.A. (advancement in action)

Kathy Bickel and Colleen Garland

University Advancement Focus Areas

• Create and support a university-wide culture that is committed to strategic, integrated and coordinated advancement.

• Purposefully engage students, alumni and key audiences along a continuum of involvement to deepen their personal connections to the university.

• Develop a unified core infrastructure, including data, systems, and relationship management, to better serve students, alumni, and key audiences.

• Focus communications and marketing efforts to deliver strategic, consistent, and powerful messages.

Goal: More strategic and meaningful engagement

Advancement in Action

• Steps:– Determine priority travel areas from alumni and

development data – Set measurements of success– Develop collaborative marketing/messaging– Plan & execute events/visits– Conduct follow-up and de-brief

Planned trip to Texas• Houston, San Antonio, Austin

• Objective: to maximize exposure of Archie for the University to connect with key audiences

• Individual Development appointments• Club events• Planned giving event• Development reception• Donor dinner co-hosted by

Trustee, Gil Cloyd

Why did it work?• Stopped working in silos and started working

together• Recruited the right team• Researched alumni data and choose strategic

locations to travel• Gathered data in a central location

Lessons Learned• It is really fun to represent One University!• A one-two punch -

We get the biggest impact by using Archie and President Gee at different times of the year

Lessons Learned

• Different events appeal to different audiences• Centrally managed registration is

advantageous; better to know who is coming• Key University messages are needed & should

be delivered consistently• Consider expanding this approach at the unit

level

Welcome to the New Reality

• Cannot solve today’s problems with the systems that created them. Think Differently

• Be creative with partnerships• Find ways to work with your advancement peers• Create a Win/win • Celebrate success

New Advancement Team dress code

A thousand Flowers bloom

• Spin off successes– Follow-up trip with President Gee trip to Houston &

Dallas– New donors identified– Minority Affairs and OSUAA partnership on minority

alumni reception– Undergraduate Admissions event – Thinking broadly about staffing events

Don’t be unprepared, look up, and around for opportunities to create

an advancement success story.

Now that you get it, go do it!And then take a bow!

bickel@ohiostatealumni.org or Garland.44@osu.edu